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This course includes:

  • 2.5 hours on-demand video
  • 1 article
  • 4 downloadable resources
  • Full lifetime access
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Marketing Digital Marketing PPC Advertising

PPC Course - How to Double Your Pay per Click Performance

Learn how to earn more with Google Adwords, Bing and Facebook Pay Per Click Advertising - Be an A to Z PPC Profesional!
Rating: 4.3 out of 54.3 (132 ratings)
860 students
Created by Mark Stephenson
Last updated 8/2016
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Learn how to increase your Google Adwords performance by at least 100%
  • Increase your Click Through Rate and DECREASE your Cost per Click by more than you paid for this course
  • Stop wasting money guessing at ad copy, bid strategies and key words and work your PPC budget right.

Requirements

  • You will need to have a website
  • Already have or be willing to open a Google Adwords and/or Bing Ads account
  • Have a budget, and a commitment to learn how to use it well

Description

Learn how to Double, Triple or even Quadruple the performance of your Pay Per Click, Google AdWords, Bing or any online advertising platform. Earn more revenues and get more out of your advertising budget than you ever thought possible.

BRAND NEW BONUS SECTION ON RETARGETING!

5 STAR Student Review: "Just wanted to leave a 5 star review for this course! Again, this is not a beginners course but for those that have at least set up a campaign and have spent money on PPC. I highly recommend this course as a "refresher/key steps to optimization" on what needs to be implemented. Mark does a fabulous job on presenting the material and if you plan on managing your own PPC accounts in the long run, this course is for you."

Truly Master Google AdWords or Pay Per Click Advertising Platform by Using What You Will Learn in this Course

    ·Learn Focus Keyword Strategies for PPC that Skyrocket Rank

    ·Implement The Only 4 Metrics you Need to Lower Cost per Click

    ·Save $ with PPC Match Type Bidding

    ·Make Every Ad Count Using Ad Extensions

    ·Surprise! Bing-Yahoo Performance

ANOTHER 5 STAR Student Review: "New things even after 6 years of Google AdWords! Thank you Mark for making this course. I've been struggling myself with AdWords for 7 years for my own company and reached decent results. I thought I knew a lot, but your training proved that I have missed about 40% of the important PPC knowledge. I would advise anyone that takes this course to listen carefully, even if they know some stuff. Great stuff on match type, way to construct and ad, and a really interesting final lecture. Money well spent for me."

Real Education on how you can drastically improve your current Google Adwords and other Pay Per Click performance, in ways you never imagined.

This course came from 3 years of managing the pay per click (PPC) and Google Adwords budgets for several brands, types of products and different service businesses. The constant quest to match budgets, small and very large, to the results required necessitated spending thousands of dollars and hundreds of hours to find the right formula.

5 STAR Student Review: "I've been struggling myself with Adwords for 7 years for my own company and reached decent results. I thought I knew a lot, but your training proved that I have missed about 40% of the important PPC knowledge. I would advise anyone that takes this course to listen carefully, even if they know some stuff. Great stuff on match type, way to construct an ad, and a really interesting final lecture. Money well spent for me."

Content Overview

“How to Double Your Pay Per Click Performance" is designed for experienced PPC users that just aren't getting the results they need following all the recommendations from Google.

You will go through 20 lectures that include information delivered in slide show format, live looks at the Adwords PPC platform to demonstrate implementing the techniques and strategies discussed, and delve into accounts and ads that use each.

There are several quizzes to help ensure that you're absorbing the most vital information, and several “cheat sheets" to print out and review.

Once you complete this course and implement the techniques you learn, you will be able double your pay per click performance just like I did.. for several different brands, different businesses and diverse clients.

Who this course is for:

  • Marketing executives that need more leads and sales from their PPC budgets
  • Small Business owners that run their own Google or Bing Ads campaigns
  • Companies and individuals that are just starting in pay per click advertising that need to makes sure they don't waste their money

Course content

7 sections • 23 lectures • 2h 43m total length

  • Preview06:24
  • The Basics of Pay Per Click Quiz
    3 questions
  • How Pay Per Click Relates to Your marketing, sales and business goals
    14:27
  • The Truth about ad performance, cost for results and how much time it will take
    Preview10:29
  • The Vocabulary of Pay Per Click - The Terms you MUST Know to Make Money
    08:35
  • PPC Vocabulary
    5 questions
  • The 4 Things Google uses to set your ad price
    09:42
  • How to Set Up Google Adwords for Doubling Your Pay Per Click Performance Metrics
    Preview08:16

  • Keyword Focus - How to reduce your keywords and get 2X performance
    03:30
  • Choosing Your Focus Keywords to Improve PPC Performance
    08:28
  • Negative Keywords - Saving Money You can Invest in GOOD CTR
    04:32
  • Match Types and Keywords and why that's so important for NOT wasting money
    08:02
  • Match Type Quiz
    4 questions

  • Ad Design for Maximum Effect
    07:51
  • Preview00:24
  • Audio Recap
    02:34

  • Introduction to Ad Extensions
    03:44
  • Ad Extensions - Sitelinks. Using the Sitelinks to Improve AdWords Performance
    10:10
  • Ad Extensions - Location. Connecting to Google My Business and Improving CTR
    03:31
  • Ad Extensions - Call Extensions Generate Track-able Phone Calls
    07:29
  • Callout Extensions - How to Adding Messages to your Ads and Improving CTR
    04:54
  • Ad Extensions
    5 questions
  • Audio Recap and Reminder to Implement the Strategies you've Learned!
    01:22

  • Match Type Bidding
    07:55
  • How to Calculate the right Daily Budget and it Determines ROI
    13:26

  • All About the Bing.. AND Yahoo Ad Network
    08:44

  • Retargeting and Pay Per Click Advertising Performance
    09:03

Instructor

Mark Stephenson
Sales, Marketing and Small Business ENTHUSIAST
Mark Stephenson
  • 4.3 Instructor Rating
  • 147 Reviews
  • 1,975 Students
  • 3 Courses

  The Tagline for my profile says small business ENTHUSIAST for a reason - I love it! It took me decades of various roles in sales, marketing, territory management and developing my own small businesses to realize that it's business itself that motivates and inspires me. Thank you in advance for giving me the opportunity to reach into your life and your business and contribute to your success. 

  About Me: 

  After leaving University during my study of Philosophy (and Bar Tending) I started the only career that I was qualified for at the time - Sales! Over the 30 years since that first sales position my career has spanned truly diverse industries, sizes and types of businesses, and my skill set has expanded along with the times to include Sales Management and Compensation, E-Mail Marketing and Nurturing Programs, SEO and SEM, Video Marketing, Direct Sales, Business to Business, Business to Consumer. Those skills have been applied to several of my own entrepreneurial efforts, big Canadian Telecom manufacturers, small apparel decorating companies, car dealerships and a dozen other big and small businesses. I've run multiple blogs and social media properties, traditional marketing outlets, trade shows and developed successful marketing campaigns. 

  What does that mean to you? That I have spent my career learning, honing, perfecting skills that will help connect you and your business with your customers. Skills that can help you generate revenues. Skills that you can learn, and that will make a difference in your business right away. 

  Specialties: 

Digital Marketing

Facebook Advertising

Google AdWords

Social Media Marketing

E-Mail and Online Marketing

Contact Management Systems

Sales Organizational Development and Planning 

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