PPC Course - How to Double Your Pay per Click Performance
What you'll learn
- Learn how to increase your Google Adwords performance by at least 100%
- Increase your Click Through Rate and DECREASE your Cost per Click by more than you paid for this course
- Stop wasting money guessing at ad copy, bid strategies and key words and work your PPC budget right.
Requirements
- You will need to have a website
- Already have or be willing to open a Google Adwords and/or Bing Ads account
- Have a budget, and a commitment to learn how to use it well
Description
Learn how to Double, Triple or even Quadruple the performance of your Pay Per Click, Google AdWords, Bing or any online advertising platform. Earn more revenues and get more out of your advertising budget than you ever thought possible.
BRAND NEW BONUS SECTION ON RETARGETING!
5 STAR Student Review: "Just wanted to leave a 5 star review for this course! Again, this is not a beginners course but for those that have at least set up a campaign and have spent money on PPC. I highly recommend this course as a "refresher/key steps to optimization" on what needs to be implemented. Mark does a fabulous job on presenting the material and if you plan on managing your own PPC accounts in the long run, this course is for you."
Truly Master Google AdWords or Pay Per Click Advertising Platform by Using What You Will Learn in this Course·Learn Focus Keyword Strategies for PPC that Skyrocket Rank
·Implement The Only 4 Metrics you Need to Lower Cost per Click
·Save $ with PPC Match Type Bidding
·Make Every Ad Count Using Ad Extensions
·Surprise! Bing-Yahoo Performance
ANOTHER 5 STAR Student Review: "New things even after 6 years of Google AdWords! Thank you Mark for making this course. I've been struggling myself with AdWords for 7 years for my own company and reached decent results. I thought I knew a lot, but your training proved that I have missed about 40% of the important PPC knowledge. I would advise anyone that takes this course to listen carefully, even if they know some stuff. Great stuff on match type, way to construct and ad, and a really interesting final lecture. Money well spent for me."
Real Education on how you can drastically improve your current Google Adwords and other Pay Per Click performance, in ways you never imagined.
This course came from 3 years of managing the pay per click (PPC) and Google Adwords budgets for several brands, types of products and different service businesses. The constant quest to match budgets, small and very large, to the results required necessitated spending thousands of dollars and hundreds of hours to find the right formula.
5 STAR Student Review: "I've been struggling myself with Adwords for 7 years for my own company and reached decent results. I thought I knew a lot, but your training proved that I have missed about 40% of the important PPC knowledge. I would advise anyone that takes this course to listen carefully, even if they know some stuff. Great stuff on match type, way to construct an ad, and a really interesting final lecture. Money well spent for me."
Content Overview“How to Double Your Pay Per Click Performance" is designed for experienced PPC users that just aren't getting the results they need following all the recommendations from Google.
You will go through 20 lectures that include information delivered in slide show format, live looks at the Adwords PPC platform to demonstrate implementing the techniques and strategies discussed, and delve into accounts and ads that use each.
There are several quizzes to help ensure that you're absorbing the most vital information, and several “cheat sheets" to print out and review.
Once you complete this course and implement the techniques you learn, you will be able double your pay per click performance just like I did.. for several different brands, different businesses and diverse clients.
Who this course is for:
- Marketing executives that need more leads and sales from their PPC budgets
- Small Business owners that run their own Google or Bing Ads campaigns
- Companies and individuals that are just starting in pay per click advertising that need to makes sure they don't waste their money
Course content
- Preview06:24
- 3 questionsThe Basics of Pay Per Click Quiz
- 14:27How Pay Per Click Relates to Your marketing, sales and business goals
- Preview10:29The Truth about ad performance, cost for results and how much time it will take
- 08:35The Vocabulary of Pay Per Click - The Terms you MUST Know to Make Money
- 5 questionsPPC Vocabulary
- 09:42The 4 Things Google uses to set your ad price
- Preview08:16How to Set Up Google Adwords for Doubling Your Pay Per Click Performance Metrics
Instructor
![Mark Stephenson](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.3 Instructor Rating
- 141 Reviews
- 1,947 Students
- 3 Courses
The Tagline for my profile says small business ENTHUSIAST for a reason - I love it! It took me decades of various roles in sales, marketing, territory management and developing my own small businesses to realize that it's business itself that motivates and inspires me. Thank you in advance for giving me the opportunity to reach into your life and your business and contribute to your success.
About Me:
After leaving University during my study of Philosophy (and Bar Tending) I started the only career that I was qualified for at the time - Sales! Over the 30 years since that first sales position my career has spanned truly diverse industries, sizes and types of businesses, and my skill set has expanded along with the times to include Sales Management and Compensation, E-Mail Marketing and Nurturing Programs, SEO and SEM, Video Marketing, Direct Sales, Business to Business, Business to Consumer. Those skills have been applied to several of my own entrepreneurial efforts, big Canadian Telecom manufacturers, small apparel decorating companies, car dealerships and a dozen other big and small businesses. I've run multiple blogs and social media properties, traditional marketing outlets, trade shows and developed successful marketing campaigns.
What does that mean to you? That I have spent my career learning, honing, perfecting skills that will help connect you and your business with your customers. Skills that can help you generate revenues. Skills that you can learn, and that will make a difference in your business right away.
Specialties:
Digital Marketing
Facebook Advertising
Google AdWords
Social Media Marketing
E-Mail and Online Marketing
Contact Management Systems
Sales Organizational Development and Planning