When you're starting a business, you create a plan: this is so you know what you're building, who's on your team, and what is the overall goal of your business.   But that's only half of the equation.

How do you build products that users need, want, and will use?

This is where UX research comes into play.  UX research is a way of understanding both user and business needs to allow designers, developers, researchers, and business stakeholders to create a product that users will love.

And building a research plan is essential in conveying all that information to the rest of the team.

But how do you know which research questions to address or what research methods to use?

That's what you'll learn in this course.  I'll teach you not only how to turn goals into research questions, but also how to choose research methods that are effective for your research questions and how to turn this into a research plan that your stakeholders will love. 

This course will also address many of the basics of UX research, which can then turn into a career if you want to become a UX Researcher.