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MarketingSearch Engine Optimization

How To Do Keyword Research For SEO & Ranking On Google

Learn how to do keyword research to rank content on Google using long tail keywords and various tools
Rating: 3.4 out of 53.4 (18 ratings)
154 students
Created by John Shea, Doug Cunnington
Last updated 2/2019
English
English [Auto]

What you'll learn

  • Learn to use the Google Keyword Planner
  • Learn how to successfully find keywords for creating content around
  • Understand how to find keywords that people search for on Google
  • Learn how to utilize various tools for doing research on keywords
  • Understand what long tail keywords are
  • Understand why keyword research is important as a first step for SEO success

Requirements

  • You will be shown various tools for Keyword research which are free but some are paid (not required)
  • You should have a Google Drive document ready to collect keyword data
  • A Google Adwords / Google Account for using the basic free keyword tools

Description

Are you looking for more information on how to do keyword research for SEO and ranking your content on Google?

In this course we explain why keyword research is a critical first step in achieving results with your content.

Have you have ever produced a blog article and wondered why you were not getting any website traffic?

The simple answer is that your article may not contain keywords people are searching for!

In this course we take you step by step through every step needed to do the proper research needed to find keywords people are actually looking for on Google.

In this course you will learn:

  • Why keyword research is the first thing you should do before producing any content on a website

  • How to use the Google Keyword Planner. This includes seeking out keywords, finding keyword volume, merging keywords, and working with bulk data.

  • Doing advanced keyword research and competition analysis with tools such as Long Tail Pro, Majestic, SEMRush, Ahrefs and Moz.

  • Understanding what Long Tail keywords are and how you can utilize these to create content that generates lots of traffic for your website.

  • How to use additional free sites like Quora, Soovle, UberSuggest, Google Trends and much more to do additional keyword research.

  • Determining commercial intent with your keywords - Learning if your content will encourage others to buy products from you.

  • Advanced competition analysis - Determine if a keyword is worth trying to rank and if it's even possible for you based on the existing competition.

We even include a live case study of a perfect long tail keyword generating revenue with Amazon products through the Amazon affiliate program.

If you have ever wanted to learn more about keyword research this course includes everything you need to know about finding the best keywords out there!

Who this course is for:

  • If you are interested in content marketing or blogging this course is a must watch!
  • If you have been struggling with content ideas this course will help you discover what people are really looking for online.
  • If you are not willing to spend time analyzing data to determine keyword volume and you have no interest in content marketing this course may not be for you.

Instructors

John Shea
Owner of No Shame Income
John Shea
  • 4.0 Instructor Rating
  • 5,521 Reviews
  • 161,590 Students
  • 36 Courses

I run the online blog No Shame Income where I share what's working for me in the world of online marketing.

I started learning about online marketing as a way to generate additional income, I enjoy connecting with others and helping people achieve their goals.

I have experience with Amazon, eBay, eCommerce, Social Media, SEO, Affiliate Marketing, Podcasting, Lead Generation, Landing Page Design, Wordpress & More.

I have created all kinds of courses on different topics such as Amazon, SEO and starting your own Podcast.

Doug Cunnington
Search Engine Optimization (SEO) Expert, Project Management
Doug Cunnington
  • 3.4 Instructor Rating
  • 18 Reviews
  • 154 Students
  • 1 Course

I am a Digital Marketing Consultant and a Project Management Professional (PMP, certified in 2008 by the Project Management Institute).

I write about Search Engine Optimization, productivity, project management, and niche sites. My work has been featured all over the web, including Ahrefs, Empire Flippers, Niche Pursuits, Side Hustle Nation, and more.

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