Complete Email Marketing Strategy Made Easy with MailerLite

Learn how to create a subscriber group for your existing email list or for adding emails to the group.

If you have an existing email list (if you don't no problem at all), this lesson shows you how to import it into the subscriber group with all the existing details and fields (name, email, phone, etc.).

Eventually you will want to create a group segment (think of it as a "subgroup") to separate subscribers or identify subscribers based on certain activities. 

Learn how to easily create fields for certain subscriber info such as email, first and last name, phone number, city, state, etc. You can use these fields to personalize your emails and email subject line. These fields can be selected and used in your opt-in forms, pop-ups and landing pages.

MailerLite gives you subscriber group report activity such as opens, clicks, unsubscribe, etc. Learn what to pay attention to most.

A few key takeaways for the subscriber group section + your section assignment!

Before you create email campaigns (also known as "blasts"), you need to understand your purpose and intent. 

Text email campaigns are simple but can be highly effective for connecting with your audience and getting your message across. Learn how to create them in this lesson. 

Add some more flair with HTML emails. Learn how to use MailerLit'e drag-and-drop feature to add text boxes, images, headers, signatures and more.

Connecting and engaging with your subscribers is what email marketing is all about. Learn some pro tips on writing engaging emails that provide value to your followers and lead them to where you want them to go. 

The whole point of an email subject line is to get someone to just open the email. Here are some cool tips for writing irresistible subject lines that people will WANT to open. 

Add a custom signature to your email that your subscribers are used to seeing. This helps define your brand and build you up as an authority.

A few key takeaways for the email campaign section + your section assignment!

We will create a custom embed form that you can add to a page, blog post or sidebar of your website or blog. You'll also learn how to incorporate the fields we created earlier in the course. 

It's important to send a confirmation email when someone joins your list. Learn how to send a confirmation email and how you can use this to send a giveaway such as a free eBook, training video or download. 

Wait... aren't pop-up forms annoying? Only if you use them the wrong way. In this lesson you'll learn how to create pop-up forms and how to use them to bring value to people so they want to join your email list. 

Wouldn't it be cool if people actually wanted to give you their email?

Learn how to use the MailerLite WordPress plug-in to easily integrate with your WordPress website. 

A few key takeaways for the embed and pop-up form section + your section assignment!

Before you create your landing page (aka lead capture page), it's important to understand WHY you want to use one. What's your purpose? What value are you bringing your potential subscribers?

There are several great landing page templates to choose from. If you have determined your purpose for your landing page (in the previous lesson) you'll have a great grasp of which template fits your needs.

Don't worry, they are 100% customizable. Delete or add whatever you want.

In this lesson we will create a custom landing page from start to finish using pre-written copy. 

You may want to link your landing page to a specific group segment (subgroup) if your page is focused on a specific giveaway, product or service. 

In this lesson we cover a few important things to consider before creating your first automation series. What makes them work? How to bring value to your visitors. 

Before you create your email automation, it's critical that you pre-write your emails. Here's how to do it so that you lead your new subscriber where you want them to go. Plan it out!

This is the most important part of your entire email marketing strategy. We'll create a full email automation workflow, step by step.

We'll look more closely into setting delays, conditions and actions within your automation workflow. These let you get specific and use your automation to filter through your subscribers. 

A few key takeaways for the automation section + your section assignment!

A few important things to consider from here. Also be sure to download your Course Bonus in the Resources part of this lecture.