How To Discover Breakout Product Ideas

How to find untapped opportunities and avoid the pitfalls of building a product that never gets traction
Free tutorial
Rating: 4.5 out of 5 (71 ratings)
4,217 students
45min of on-demand video
English [Auto]

The Jobs to Be Done Framework
Product Innovation
Customer Discovery
Identifying Customer Pain
Understanding Motivations to Buy
Reduce Product Risk
Measure Product Success
Finding Market Opportunities


  • No requirements or prerequisites


In this class, I'll show you the proven techniques used to find untapped market opportunities and how to avoid the pitfalls of building a product that never gets traction.

My name is Chad Bockius and over the past twenty years I've built and managed products that have sold for millions of dollars, created new market categories and helped drive a company to an IPO.

At the end of this course, you’ll have the tools and knowledge to come up with better solutions, create products that hit the mark the first time and in the process accelerate your career or business.

The course builds on the Jobs to Be Done concept that Clayton Christensen popularized. I'll share real-life examples and walk you through a Jobs to be Done Canvas that you can use for the products you're building.

I designed this course for Product Managers, Executives or Entrepreneurs who want to build breakout products and can't afford to miss the mark.

Feel free to look through the course description and content. I look forward to you joining the course and getting one step closer to building your own breakout products.

Who this course is for:

  • Product Managers
  • Company Executives
  • Entrepreneurs
  • Product Leaders


Entrepreneur, Product Junky, 2-Time CEO, Author
Chad Bockius
  • 4.5 Instructor Rating
  • 71 Reviews
  • 4,217 Students
  • 1 Course

For as long as I can remember I've loved challenge and thrill of bringing ideas to life.

After graduating with a Mechanical Engineering degree from Vanderbilt, I made my way to Austin TX. It was in the Silicon Hills that I became obsessed with creating products.

While at Trilogy I had the good fortune of building the company's first product management methodology. This process was put to the test, developing products that went on to deliver over $40M in revenue.

Shortly after Trilogy, I used what I learned to create a new product line and vertical for Bazaarvoice. The results of that product line helped the company IPO is still a cornerstone of the business.

Following Bazaarvoice I tried my hand at running a startup. We didn't just build a product. We created a new category, landing clients like Morgan Stanley, New York Life and Wells Fargo.

Along the way, I had some terrific successes and just as many flops. Each one taught me a lot, and I look forward to sharing everything I've learned through a series of online classes.

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