User Research For Design
4.4 (68 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
647 students enrolled

User Research For Design

Learn how to conduct user research so that your product design fits your audience
Bestseller
4.4 (68 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
647 students enrolled
Last updated 10/2019
English
English [Auto]
Price: $94.99
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • 2 articles
  • 8 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Create personas
  • Create scenarios
  • Decide what data needs to be in a persona
  • Decide on the best way to document personas
  • Describe how enterprise-wide personas are different from project personas
  • Describe the process for creating enterprise-wide personas
  • Describe how and why to create task analyses
  • Describe how to conduct a collaborative task analysis session
Requirements
  • Some experience in the design of technology, such as websites, software, apps, web apps, mobile apps is assumed.
Description

When you design a product you make a lot of assumptions. And a major reason that product designs fail is because of these assumptions. The assumptions that will get you into the most trouble are the assumptions you make about your target audience -- who they are, what they want to do, and how they want to do it.

In this course you will learn all the different types of user research, from personas, scenarios, and task analyses, to field studies, card sorts, tree tests and journey maps.

About This Course:

Unconditional 30 day money back guarantee

All future upgrades and lectures are included for FREE

Click on the Purchase button at the top of this page and get started now.

Some examples of what's in the course:

  • User research to do throughout the entire design process

  • How to create a user group table

  • How to create personas that your team will actually use

  • How to document what your target audience wants to do with scenarios

  • How to decide what to do a task analysis on

  • The difference between current and optimized task analyses

  • How to decide whether to do a "blue-sky" analysis or one with constraints

  • The how and why of journey maps

  • How to plan and conduct an effective interview

  • Diary studies, Day in the Life studies, and Field Studies

  • Open card sorts, closed card sorts and tree testing

  • User testing

and more!

Become an expert at user research. Click the button at the top right of this page now and get started right away.

Over 50,000 people have taken our online video courses.

Who this course is for:
  • User Experience Professionals, Product Managers, Product Designers, Web Designers
Course content
Expand all 14 lectures 02:09:23
+ Introduction
2 lectures 22:43

This lesson is an introduction to the course.

Preview 01:59

In this lesson we discuss user research throughout product design, and also cover defining and describing user groups.

Preview 20:44
+ Personas and Scenarios
3 lectures 21:32

In this lesson we discuss personas and scenarios including what they are, why they are important, how to create them, and mistakes to avoid in creating and using them.

Personas and Scenarios
21:32

Try out what you have learned about personas with this exercise. You can send your results to susan@theteamw.com and get feedback.

Exercise: Create A Persona
4 pages
Quiz: Personas
6 questions

Try out what you have learned about scenarios with this exercise. You can send your results to susan@theteamw.com and get feedback.

Exercise: Create A Scenario
2 pages
Quiz: Scenarios
4 questions
+ Task Analysis
2 lectures 13:28

In this lesson we cover the what, why, and how of conducting task analysis.

Task Analysis
13:28

Try out what you have learned about task analyses with this exercise. You can send your results to susan@theteamw.com and get feedback.

Exercise: Task Analysis
3 pages
Quiz:Task Analysis
5 questions
+ Journey Maps and Surveys
2 lectures 20:29

In this lesson we cover journey mapping, surveys, and quantitative vs. qualitative research.

Journey Maps and Surveys
19:57

Try out what you have learned about journey maps with this exercise. You can send your results to susan@theteamw.com and get feedback.

Exercise: Create a Journey Map
00:32
+ Interviews, Diaries, Day in the Life Studies, and Field Studies
2 lectures 20:52

In this lesson we cover effective interviewing techniques for user research, as well as conducting diary, day in the life studies and field studies.

Interviews, Diaries, Day in the Life Studies, and Field Studies
20:52

Try out what you have learned about interviewing with this exercise. You can send your results to susan@theteamw.com and get feedback.

Exercise: Plan and Conduct An Interview
2 pages

Test what you have learned with this quiz.

Quiz: interviewing and Observations
4 questions
+ Card Sorting, Tree Tests, and User Testing
3 lectures 16:19
Card Sorting, Tree Tests, and User Testing
15:47

Try out what you have learned about card sorting and tree tests with this exercise. You can send your results to susan@theteamw.com and get feedback.

Exercise: Plan and Conduct an Open Card Sort, Closed Card Sort and/or a Tree Tes
00:32

If you are planning on taking the UX Certificate Exam, then this study guide will help you prepare.

Study Guide
3 pages