User Research For Design
What you'll learn
- Create personas
- Create scenarios
- Decide what data needs to be in a persona
- Decide on the best way to document personas
- Describe how enterprise-wide personas are different from project personas
- Describe the process for creating enterprise-wide personas
- Describe how and why to create task analyses
- Describe how to conduct a collaborative task analysis session
- Some experience in the design of technology, such as websites, software, apps, web apps, mobile apps is assumed.
When you design a product you make a lot of assumptions. And a major reason that product designs fail is because of these assumptions. The assumptions that will get you into the most trouble are the assumptions you make about your target audience -- who they are, what they want to do, and how they want to do it.
In this course you will learn all the different types of user research, from personas, scenarios, and task analyses, to field studies, card sorts, tree tests and journey maps.
About This Course:
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Some examples of what's in the course:
User research to do throughout the entire design process
How to create a user group table
How to create personas that your team will actually use
How to document what your target audience wants to do with scenarios
How to decide what to do a task analysis on
The difference between current and optimized task analyses
How to decide whether to do a "blue-sky" analysis or one with constraints
The how and why of journey maps
How to plan and conduct an effective interview
Diary studies, Day in the Life studies, and Field Studies
Open card sorts, closed card sorts and tree testing
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Who this course is for:
- User Experience Professionals, Product Managers, Product Designers, Web Designers
I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.
A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.
I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.
I am also an Adjunct Professor at the University of Wisconsin.
My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.
I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.
My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.
I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.