How to Develop a New Product and Take it to Market
What you'll learn
- At the completion of this course, you will have an understanding of the technical, marketing and financial challenges that await you and be able to confront them head-on with a new set of tools to launch a profitable business.
- Students should be able to develop financial spreadsheets to attract financing.
This 90-minute course will teach you the secrets of developing a new product, validating the market, developing a viable business model, protecting your intellectual property, and obtaining seed capital to finance and launch your new business.
Who this course is for:
- This course was designed for an entrepreneur who has an innovative idea or concept for a new product and wants to know how to develop the product and take it to market and make some real money.
Dr. Jim Wasson is founder and President of Growth Strategies International, LLC (GSI) providing Technology Commercialization Management Consulting Services to assist organizations in Strategic Planning, Business Development, Product Development, Project Management and Operations Management. GSI clients include the U.S. Air Force, U.S.Navy, Boeing, Bennett Aerospace, Orbital Research, Vital Strategies, etc.
Dr. Wasson is currently under contract to the University of South Carolina Small Business Development Center as a Technology Commercialization Business Consultant to assist entrepreneurs in taking an idea or concept through MVP prototype development, validating product market acceptance, developing a profitable business models and obtaining seed capital.
Dr. Wasson was Chief Technology Officer at BAE Systems Inc., where he planned and directed their new product development portfolio and created and led the Innovation Venture. He has over 20 years of prior experience as Director/Manager of Engineering Technology, Program Management and Business Development at GE Aviation and Boeing Defense Systems. In addition, he founded and operated three successful high-technology small businesses, including GSI, ProLink™, and Avionics Engineering Services, Inc.
Previously, Dr. Wasson was Chairman of the Graduate Business and Management College for the University of Phoenix West Michigan Campuses and was an MBA Adjunct Professor for 15 years. He has a PhD and MBA in International Business Administration and a BS in Engineering Technology. He is also a certified Project Management Professional and Government Contracts Management Professional. He has published four textbooks.