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Product Launch Secrets: From Idea to Retail Shelves
9 students

Product Launch Secrets: From Idea to Retail Shelves

Build and market your invention with lessons from the Stroller Controller, an award-winning, patented success.
Created byUnpublished Course
Last updated 4/2024
English

What you'll learn

  • How to capture your product idea effectively on paper.
  • Understanding manufacturing, shipping, and the different types of needed insurance.
  • Building and testing your first proof-of-concept prototype.
  • How to create an improved prototype and understand regulatory testing.
  • My '4 Phases of Selling' and affordable resources to help with product sales.
  • Improving prototypes, navigating regulatory testing, and the patent process overview.
  • Vital questions for vetting manufacturers and vendors.
  • Organizing project documentation for online and offline use.
  • Marketing strategies and considerations for product and packaging.
  • Forming a business entity and navigating banking choices.
  • Access to 18 hands-on activities, guiding you from concept to consumer.

Course content

10 sections • 35 lectures • 1h 43m total length

  • Questions to ask when documenting your new idea.2:47
  • Initial product design and determining needed vendors.2:32
  • Steps to take after creating your first sketch.2:32
  • Who to share your new idea with and what to avoid.2:06

Requirements

  • Computer or phone with internet access.
  • 3 ring binder, notebook paper and colored pencils.
  • OPTIONAL: Notebook seperator tabs and post-its.

Description

Transform Your Idea Into Reality: A Practical Course in Product Development

Have you ever watched "Shark Tank" and thought, “My idea could be on there!”? If you've dreamed of bringing your own product to life but don’t know where to start, this course is your roadmap to success. Drawing from my own journey of inventing the award-winning, patented "Stroller Controller" after witnessing a near miss between a baby stroller and a car in a crosswalk, I'll guide you through the entire product development process.

This course covers everything from initial design and prototype building to dealing with manufacturers and handling logistics.

You’ll learn about:

  • Designing your first product

  • Prototyping and testing

  • Navigating patents and trademarks

  • Selecting the right insurance

  • And more, all aimed at making your path smoother and more cost-effective.

Designed for aspiring inventors and entrepreneurs, each lesson is built to take you step-by-step from concept to consumer. Alongside the structured lessons, I'm here to answer your questions, provide additional insights, and update course content to ensure you get the most out of your product development journey.

Join me, and let’s turn your product idea into a market-ready reality. Together, we can make the leap from imagination to implementation.

Feel free to reach out anytime with questions or for further assistance. I'm always happy to provide additional detail or refine any sections as needed to enhance your learning experience. See you in class! 

Who this course is for:

  • Ideal for novice inventors aiming to bring their product ideas to market, guiding you from concept to consumer.

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