How to Design Brands People Remember and Love
What you'll learn
- A step-by-step process for defining the how, the what and the why of a business
- Learn about brand values, how to create them, and why they are important in branding
- Learn how to tap into the needs of an audience to create brands that really attract
- How to position a brand so it captures the hearts and minds of an audience
- How to create a positioning statement and tagline and why they are vital for your brand
Requirements
- No special prior knowledge is required for this class
Description
We live in a world where consumers have more power than ever, curating their own personal brands like we’ve never seen before. Some brands improve our lives in very personal ways, but in order for them to lead the way, they must first connect with us on a deep, intrinsic level. It’s also important to understand that a brand is not just a logo or a business name.
In this class I will show you my process of coming up with a memorable brand that will engage customers.
The class is geared towards:
Creatives who work in any type of Creative or Marketing Agency
Graphic Design, Branding or Marketing students
Entrepreneurs who want better clarity for running their business
No prior knowledge is required for this class
What you will learn:
My process for defining the How, What and Why of a business
What are Brand Values, how to create them, and why they are important in Branding
How to reference Human Needs to create a brand that connects with your customers
How to create a Positioning Statement and Tagline and why they are vital for your brand
Your Assignments will involve creating a Positioning Statement, as well as a Tagline for either a personal brand or another business of your choosing, using the Brand Worksheet I personally use to brainstorm and ideate a brand’s essence. The completed Brand Worksheet is the foundation for crafting a memorable and meaningful brand.
Who this course is for:
- Creative professionals working in a branding, design or marketing agency
- Graphic design, branding or marketing students
- Entrepreneurs who need better clarity for positioning their business
Instructor
- 4.4 Instructor Rating
- 473 Reviews
- 31,110 Students
- 9 Courses
I wear many hats. From brand design and strategy to user interface and website design, I am what some might say a unicorn. I thrive on mastering different aspects of design and branding to bring the creative energy required to solve problems and innovate.
But do you know what really lights me up? Being a part of your journey to build and grow something that you and others will love. Whether that’s building your own brand, designing a logo or creating something new as a designer, or developing your creativity skills to help you reach higher goals.