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30-Day Money-Back Guarantee
Marketing Branding Business Branding

How to Design Brands People Remember and Love

Introduction to Brand Positioning: Create a Positioning Statement and Tagline
Rating: 4.2 out of 54.2 (6 ratings)
602 students
Created by Ilya Lobanov
Published 11/2019
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • A step-by-step process for defining the How, What and Why of a business
  • What are Brand Values, how to create them, and why they are important in Branding
  • How to reference Human Needs to create a brand that connects with your customers
  • How to create a Positioning Statement and Tagline and why they are vital for your brand

Requirements

  • No prior knowledge is required for this class

Description

We live in a world where consumers have more power than ever, curating their own personal brands like we’ve never seen before. Some brands improve our lives in very personal ways, but in order for them to lead the way, they must first connect with us on a deep, intrinsic level. It’s also important to understand that a brand is not just a logo or a business name.

In this class I will show you my process of coming up with a memorable brand that will engage customers.

The class is geared towards:

  • Creatives who work in any type of Creative or Marketing Agency

  • Graphic Design, Branding or Marketing students

  • Entrepreneurs who want better clarity for running their business

  • No prior knowledge is required for this class

What you will learn:

  • My process for defining the How, What and Why of a business

  • What are Brand Values, how to create them, and why they are important in Branding

  • How to reference Human Needs to create a brand that connects with your customers

  • How to create a Positioning Statement and Tagline and why they are vital for your brand

Your Assignments will involve creating a Positioning Statement, as well as a Tagline for either a personal brand or another business of your choosing, using the Brand Worksheet I personally use to brainstorm and ideate a brand’s essence. The completed Brand Worksheet is the foundation for crafting a memorable and meaningful brand.

Who this course is for:

  • Creatives who work in any type of Creative or Marketing Agency
  • Graphic Design, Branding or Marketing students
  • Entrepreneurs who want better clarity for running their business

Course content

3 sections • 13 lectures • 31m total length

  • Preview02:14
  • Preview04:09
  • Preview05:55
  • Consider Customer Needs
    03:17
  • Create Positioning Statement
    02:33
  • Create Your Own Positioning Statement
    1 question

  • Why Create a Tagline
    01:35
  • Ingredients for a Perfect Tagline
    03:49
  • Step One - Research
    01:24
  • Step Two - Ideate Tagline Options
    02:06
  • Step Three - Validate Ideas
    01:52
  • Step Four - Finalise Tagline Options
    01:06
  • Step Five - Implement Your Tagline
    00:50

  • Final Thoughts
    00:29
  • Create a Tagline
    1 question

Instructor

Ilya Lobanov
Brand Expert, Designer and Creative Director
Ilya Lobanov
  • 4.1 Instructor Rating
  • 241 Reviews
  • 17,737 Students
  • 8 Courses

I wear many hats. From brand design and strategy to user interface and website design, I am what some might say a unicorn. I thrive on mastering different aspects of design and branding to bring the creative energy required to solve problems and innovate.

But do you know what really lights me up? Being a part of your journey to build and grow something that you and others will love. Whether that’s building your own brand, designing a logo or creating something new as a designer, or developing your creativity skills to help you reach higher goals.

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