Udemy
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Development
Web Development Data Science Mobile Development Programming Languages Game Development Database Design & Development Software Testing Software Engineering Software Development Tools No-Code Development
Business
Entrepreneurship Communication Management Sales Business Strategy Operations Project Management Business Law Business Analytics & Intelligence Human Resources Industry E-Commerce Media Real Estate Other Business
Finance & Accounting
Accounting & Bookkeeping Compliance Cryptocurrency & Blockchain Economics Finance Finance Cert & Exam Prep Financial Modeling & Analysis Investing & Trading Money Management Tools Taxes Other Finance & Accounting
IT & Software
IT Certifications Network & Security Hardware Operating Systems & Servers Other IT & Software
Office Productivity
Microsoft Apple Google SAP Oracle Other Office Productivity
Personal Development
Personal Transformation Personal Productivity Leadership Career Development Parenting & Relationships Happiness Esoteric Practices Religion & Spirituality Personal Brand Building Creativity Influence Self Esteem & Confidence Stress Management Memory & Study Skills Motivation Other Personal Development
Design
Web Design Graphic Design & Illustration Design Tools User Experience Design Game Design 3D & Animation Fashion Design Architectural Design Interior Design Other Design
Marketing
Digital Marketing Search Engine Optimization Social Media Marketing Branding Marketing Fundamentals Marketing Analytics & Automation Public Relations Paid Advertising Video & Mobile Marketing Content Marketing Growth Hacking Affiliate Marketing Product Marketing Other Marketing
Lifestyle
Arts & Crafts Beauty & Makeup Esoteric Practices Food & Beverage Gaming Home Improvement & Gardening Pet Care & Training Travel Other Lifestyle
Photography & Video
Digital Photography Photography Portrait Photography Photography Tools Commercial Photography Video Design Other Photography & Video
Health & Fitness
Fitness General Health Sports Nutrition & Diet Yoga Mental Health Martial Arts & Self Defense Safety & First Aid Dance Meditation Other Health & Fitness
Music
Instruments Music Production Music Fundamentals Vocal Music Techniques Music Software Other Music
Teaching & Academics
Engineering Humanities Math Science Online Education Social Science Language Learning Teacher Training Test Prep Other Teaching & Academics
Web Development JavaScript React Angular CSS Node.Js Typescript HTML5 PHP
AWS Certification Microsoft Certification AWS Certified Solutions Architect - Associate AWS Certified Cloud Practitioner CompTIA A+ Amazon AWS Cisco CCNA Microsoft AZ-900 CompTIA Security+
Microsoft Power BI SQL Tableau Data Modeling Business Analysis Business Intelligence MySQL Data Analysis Data Warehouse
Unity Unreal Engine Game Development Fundamentals C# 3D Game Development C++ Unreal Engine Blueprints 2D Game Development Mobile Game Development
Google Flutter iOS Development Android Development Swift React Native Dart (programming language) Kotlin Mobile App Development SwiftUI
Graphic Design Photoshop Adobe Illustrator Drawing Canva Digital Painting InDesign Design Theory Procreate Digital Illustration App
Life Coach Training Neuro-Linguistic Programming Personal Development Personal Transformation Life Purpose Mindfulness Sound Therapy Emotional Intelligence Coaching
Business Fundamentals Entrepreneurship Fundamentals Freelancing Business Strategy Online Business Startup Business Plan Blogging Amazon Kindle Direct Publishing (KDP)
Digital Marketing Social Media Marketing Marketing Strategy Internet Marketing Copywriting Google Analytics Email Marketing Startup Advertising Strategy

MarketingMarketing FundamentalsCoaching and Consulting Business

How to Design a Signature Coaching or Consulting Program

Stop Selling Your Time. Package Your Services and Sell What Your Clients Really Want and Are Willing to Pay More For
Rating: 4.5 out of 54.5 (1,490 ratings)
7,831 students
Created by Debbie LaChusa
Last updated 11/2021
English

What you'll learn

  • Be able to promise your clients the outcomes they want and feel confident you can deliver those outcomes
  • Know exactly how many clients you need to reach your financial and lifestyle goals
  • Have a clear process to take each client through so you can stop reinventing the wheel with each client
  • Be able to sell your services based on the value you deliver instead of what you, or your clients, think your time is worth
  • Know exactly how to get you to your income goals within the number of hours you want to work so you can have the business and income you desire
  • Be able to give your ideal clients exactly what they want, so it's easier to market and sell
  • Be able to stop selling your time and instead sell what your clients really want and will pay more for

Requirements

  • Students should know who they want to sell their services to, and have a general idea of how they can help them

Description

Are you an independent coach or consultant?

Are you currently selling your time by the hour?

Or, in packages based on term, such as a 3-month package or a 6-month package?

Did you know that's not the best way to sell your services?

In fact, did you know that actually makes it harder to sell, and it encourages prospective clients to negotiate based on what they think they need or can afford?

__________________________________________________________________________

I followed Debbie's 5 step process for a new proposal which was accepted promptly, without question or negotiation.

For the past 12 years, as a business and marketing mentor, setting the correct price for my clients for the services they offered has always been an issue, even setting my own pricing has been a problem. I was able to give my clients the formula for establishing their hourly rate but including the 'adding value' element was missing. Debbie's course 'How to Design a Signature Program' was exactly what I needed to solve this problem. Further, I tested this myself, after finishing the course. I followed Debbie's 5 step process for a new proposal which was accepted promptly, without question or negotiation. I highly recommend Debbie's easy step-by-step model for pricing, which in my opinion, can be applied to anyone offering a service and not only for coaches, consultants and mentors. ~ Fran Piggott CEO, Marketing Guru, South Africa

__________________________________________________________________________

Like you, when I started my own business as an independent marketing consultant back in 1998, I too sold my time by the hour, or by the month.

Then I remembered that when I worked in the advertising agencies we sold by the project. We presented prospects with a specific scope of work and the results we would deliver, and we quoted them a project fee or a monthly retainer to cover that scope of work.

That's when I realized I needed to sell my services the same way.

I didn't want my clients buying my time. After all, who's to say what your time is worth. It's rather arbitrary. And high hourly fees can actually turn prospects away if they don't think you're worth it.

It's much better to sell results.

That way clients are buying what they want. They're paying for you to solve their problems.

You decide how long it takes to get that outcome and you charge them based on what that outcome is worth.

It has nothing to do with what your time is worth.

When you learn to package your services it changes your entire business.

(1) It helps you attract more of the right clients—the clients who are searching for exactly the outcome you deliver.

(2) It eliminates clients negotiating down the price or the term because you can easily tell them, this is what it takes to get the results you want.

(3) It enables you to charge for the value you're delivering, which is usually more than what you or a client might determine your time is worth.

(4) And, it enables you to sell more confidently because it eliminates any doubt that you're “worth it." It's not about you. It's about the outcome your clients want and will get when they work with you.

So, if you're an existing coach or consultant who is still selling your time, or you're a brand new coach or consultant who is trying to figure out how to package your services and what to charge, this course is for you.

This course is ideal for independent coaches or consultants who...

  • Are currently selling their time by the hour, or term (e.g. 3 month package)

  • Are brand new in business and aren't sure how to package their services

  • Would like to make it easier to sell their services

  • Are tired of prospective clients negotiating down price or term

  • Aren't comfortable selling because they don't know what their time is worth

  • Aren't getting enough of the right clients

  • Are creating time-consuming spec proposals for every single prospect

  • Are having to re-invent the wheel with each new client

  • Would love to be able to promise specific outcomes to their clients

  • Would like to create more efficiency in their business

  • Are interested in creating leveraged programs (e.g. online courses, books) in the future

  • Would like to know how many clients they need to make the money they desire

  • Want to be sure they can reach their income goals without working more hours than they want

  • Would like reliable, predictable cash flow (instead of being on a cash flow roller coaster!)

  • Want to be sure their business is viable, profitable, and enjoyable

Don't waste another day trying to sell your time.

This course will take you step-by-step through the exact same process I used successfully for myself, and with my private consulting clients, for years.

This course includes:

  • Instructional Video Lessons for each step of the process

  • Fill-in-the-blank Worksheets so you can create a profitable Signature Program

  • Examples for all exercises for your review and reference

  • Step-by-Step Instructions so you can easily apply what you're learning to your business

Design a Signature Program...

  • You can become known for

  • That will set you apart from the competition

  • You can sell confidently

  • You know will deliver the results your ideal clients want

  • That will make your business profitable, enjoyable, and successful


****************************************************************************

If you're already enrolled in my course, How to Market Yourself as a Coach or Consultant...

... and you're wondering if you should enroll in this course, here are a few things to think about:

1) This course features separate video lessons for EACH of the 5 steps in both my Signature Program and Financial Viability processes. If you've struggled with these processes and you want more in-depth instruction and explanation, this course provides that.

2) If you prefer focusing your learning on bite-sized topics, this course does just that. This is one of the most important topics I teach because it's what enables you to get out there and offer your services in the way your ideal clients are most likely to buy.

3) If you haven't yet gotten to the Signature Program and Financial Viability sections, this course may help you get these important steps done so you can get out there and start selling your services, while you're still learning and applying the rest of the marketing steps.

4) If you've completed my How to Market Yourself course and you're still struggling to package, market and sell your services, this course may just provide the additional know-how, inspiration, and motivation you need to get on track.

Who this course is for:

  • This course is designed for independent coaches or consultants who are currently selling their time by the hour, or by term packages (e.g. 3-month package)
  • This course is for independent coaches or consultants who are tired of haggling with clients over hourly rates or term packages and would like to have a package that's easier to sell, and eliminates negotation
  • This course is for independent coaches or consultants who wish to be paid for the true value they are delivering to their clients
  • This course is for existing coaches or consultants, or new coaches or consultants who are just starting out and need help packaging their services

Featured review

Donna Ross
Donna R.
42 courses
4 reviews
Rating: 5.0 out of 52 years ago
The instructor is clear and engaging. The course content is simple but right on point. Especially if you take a few notes and do the exercises as directed to along the way. I'm looking to start a side hustle based on my existing job and frankly I was feeling a bit lost with how and where to start. This course helped me understand what needed to be done and pointed me in the right direction which has gotten me excited. Plenty of additional resources to reinforce your learning. Thank you!

Instructor

Debbie LaChusa
Online Teacher & Author
Debbie LaChusa
  • 4.6 Instructor Rating
  • 4,107 Reviews
  • 27,965 Students
  • 19 Courses

Bestselling Online Teacher and Top Marketing Instructor, teaching people how to build a business and life they love

Experienced online teacher, and online & offline business owner sharing real-world experience, including 24 years of business experience and 37 years of marketing experience

Teaching online since 2013:  9 years

In business online since 2004: 18 years

In business since 1998: 24 years

Debbie LaChusa is an online teacher and author. After a 30+ year career in marketing, including successfully building and running her own coaching and consulting business for 20+ years, Debbie retired from her business in 2017 to focus on online teaching and writing.

She's a bestselling online teacher with more than 27,000 students in 173 countries. She's also the author of four books.

A pet therapy volunteer since 2014, Debbie has done more than 500 pet therapy visits with her golden retrievers, Hope and Faith.

In 2018, Debbie and her husband relocated from the hustle and bustle of Southern California to the mountains of Western North Carolina, where they currently live on a mountaintop in a home they've nicknamed The Treehouse. Debbie spends her time creating online courses, writing, enjoying the outdoors, and doing volunteer pet therapy.

Debbie teaches courses for independant coaches and consultants on a variety of topics, including Business Design, Marketing, Branding, Sales, and Mindset. She also teaches a course on Therapy Dog Training & Certification. All of her courses are based on years of real world experience.

Top companies choose Udemy Business to build in-demand career skills.
NasdaqVolkswagenBoxNetAppEventbrite
  • Udemy Business
  • Teach on Udemy
  • Get the app
  • About us
  • Contact us
  • Careers
  • Blog
  • Help and Support
  • Affiliate
  • Investors
  • Terms
  • Privacy policy
  • Sitemap
  • Accessibility statement
Udemy
© 2022 Udemy, Inc.