Udemy
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Development
Web Development Data Science Mobile Development Programming Languages Game Development Database Design & Development Software Testing Software Engineering Development Tools No-Code Development
Business
Entrepreneurship Communications Management Sales Business Strategy Operations Project Management Business Law Business Analytics & Intelligence Human Resources Industry E-Commerce Media Real Estate Other Business
Finance & Accounting
Accounting & Bookkeeping Compliance Cryptocurrency & Blockchain Economics Finance Finance Cert & Exam Prep Financial Modeling & Analysis Investing & Trading Money Management Tools Taxes Other Finance & Accounting
IT & Software
IT Certification Network & Security Hardware Operating Systems Other IT & Software
Office Productivity
Microsoft Apple Google SAP Oracle Other Office Productivity
Personal Development
Personal Transformation Personal Productivity Leadership Career Development Parenting & Relationships Happiness Esoteric Practices Religion & Spirituality Personal Brand Building Creativity Influence Self Esteem & Confidence Stress Management Memory & Study Skills Motivation Other Personal Development
Design
Web Design Graphic Design & Illustration Design Tools User Experience Design Game Design Design Thinking 3D & Animation Fashion Design Architectural Design Interior Design Other Design
Marketing
Digital Marketing Search Engine Optimization Social Media Marketing Branding Marketing Fundamentals Marketing Analytics & Automation Public Relations Advertising Video & Mobile Marketing Content Marketing Growth Hacking Affiliate Marketing Product Marketing Other Marketing
Lifestyle
Arts & Crafts Beauty & Makeup Esoteric Practices Food & Beverage Gaming Home Improvement Pet Care & Training Travel Other Lifestyle
Photography & Video
Digital Photography Photography Portrait Photography Photography Tools Commercial Photography Video Design Other Photography & Video
Health & Fitness
Fitness General Health Sports Nutrition Yoga Mental Health Dieting Self Defense Safety & First Aid Dance Meditation Other Health & Fitness
Music
Instruments Music Production Music Fundamentals Vocal Music Techniques Music Software Other Music
Teaching & Academics
Engineering Humanities Math Science Online Education Social Science Language Teacher Training Test Prep Other Teaching & Academics
AWS Certification Microsoft Certification AWS Certified Solutions Architect - Associate AWS Certified Cloud Practitioner CompTIA A+ Cisco CCNA Amazon AWS CompTIA Security+ AWS Certified Developer - Associate
Graphic Design Photoshop Adobe Illustrator Drawing Digital Painting InDesign Character Design Canva Figure Drawing
Life Coach Training Neuro-Linguistic Programming Mindfulness Personal Development Personal Transformation Life Purpose Meditation Emotional Intelligence CBT
Web Development JavaScript React CSS Angular PHP WordPress Node.Js Python
Google Flutter iOS Development Android Development Swift React Native Dart Programming Language Mobile Development Kotlin SwiftUI
Digital Marketing Google Ads (Adwords) Social Media Marketing Google Ads (AdWords) Certification Marketing Strategy Internet Marketing YouTube Marketing Email Marketing Google Analytics
Microsoft Power BI SQL Tableau Business Analysis Business Intelligence MySQL Data Analysis Data Modeling Big Data
Business Fundamentals Entrepreneurship Fundamentals Online Business Business Strategy Business Plan Startup Blogging Freelancing Home Business
Unity Game Development Fundamentals Unreal Engine C# 3D Game Development C++ 2D Game Development Unreal Engine Blueprints Blender
30-Day Money-Back Guarantee
Design Graphic Design & Illustration Logo Design

How to Design a Logo - a Beginners Course

Learn how to design a logo from client brief to finished design.
Rating: 4.6 out of 54.6 (839 ratings)
11,660 students
Created by Tara Roskell
Last updated 10/2015
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • A step by step course to learn how to design logos

Requirements

  • Computer, A full or free trial version of Adobe illustrator for the latter part of the course (no prior knowledge required)

Description

Creating logos isn't easy, especially when working with particular clients. And with so many designers out there, differentiating yourself can be difficult.

Knowing how to effectively map out your ideas will be the foundation on which you can craft extraordinary logos and bring something fresh to the table that clients can't refuse. This is how you make clients happy, draw attention to your work, build your client base, and potentially earn more money.

Learn How to Design an Eye-Catching and Effective Logo Every Time.

  • Generating and Sketching Design Ideas Quickly
  • Fonts and Text Positioning
  • Color and Format Options
  • Using Adobe Illustrator for Creation of Logos
  • Submitting Design Ideas and Working with Clients

Make Every Client Happy by Designing a Great Logo

The most difficult part of working as a designer is being able to generate a logo that a client will be happy with. The key is knowing how to understand a client's expectations, and using the right tools to draft ideas quickly. As a designer, you should also know how to properly position text, and how to choose the right colors and fonts that will represent a business in the best and most accurate way.

Contents and Overview

This course, containing over 42 lectures and 2.5 hours of content, provides step-by-step instructions on logo design. No logo design experience is required; however, you should have a full or free trial version of Adobe Illustrator, even though you don't need prior knowledge working in this program.

You'll receive a 61-page eBook on how to design logos, as well as information on how to receive a logo design brief from a client. Then you'll learn how to collect reference materials and imagery to sketch out ideas.


Upon completion of this course, you'll understand mind mapping and mood boards, which help you brainstorm logos. You'll know how to create unique symbols, add elements to a word, use geometric shapes and initials, and position text properly.

Students will nail the basics of Illustrator, know where to find free fonts, and create logos in color, black and white, and in different formats. You'll also receive tips on sending ideas to clients, making changes and finalizing a logo, and pricing your work. All of these skills will make you a more valuable designer or allow you to use your creativity to make your own logos.

Who this course is for:

  • People wanting to learn how to design a logo in order to - sell it as a service or to design their own logos

Course content

14 sections • 41 lectures • 2h 18m total length

  • Preview01:04

  • 61 Page Ebook - How to Design a Logo
    17.3 MB

  • Preview17:45
  • Notes: Logo design brief summary
    49.3 kB
  • Sample logo design questionnaire
    44.5 kB

  • Collecting Together Reference Material
    01:36
  • Notes: How to take a Screenshot on Mac or PC
    00:45
  • Collecting imagery and creating moodboards
    01:05
  • Mind Mapping to generate ideas
    01:10

  • Introduction to sketching out ideas
    00:35
  • Adding elements to a word
    03:35
  • How to create a symbol (practice exercise)
    01:47
  • Creating a symbol
    01:34
  • Common logo text positioning
    00:58
  • Using a company's initials
    01:21
  • Using the first letter of a company name
    00:52
  • Using geometric shapes
    01:07
  • Sketching recap and choosing the best ideas
    00:47

  • Introduction to fonts
    03:35
  • Finding free fonts for commercial use
    02:36

  • Adobe Illustrator Basics
    20:10

  • Working up logos in Illustrator in black and white part 1
    13:43
  • Working up logos in Illustrator in black and white part 2
    13:14
  • Working up logos in Illustrator in black and white part 3
    18:58
  • All the black and white logos
    00:23

  • Colour types
    04:05
  • Colouring up the logos
    05:26
  • All the colour logos
    01:49

  • Sending logos to the client
    01:20
  • Client feedback
    05:40
  • Notes: Logo design feedback from the client
    41.4 kB

Instructor

Tara Roskell
Graphic Designer 20+ Years Industry Experience
Tara Roskell
  • 4.6 Instructor Rating
  • 1,565 Reviews
  • 47,757 Students
  • 3 Courses

I am a freelance graphic designer with 20 years experience working in the Graphic Design industry. This consists of working for 10 years full time for design agencies, to becoming director of a small design agency and then finally freelancing for the last 13 years.

My work consists of mainly design for print including  - logos/corporate identity, packaging design, brochures and posters and exhibition design. I have also blogged for several years on the subject of graphic design and more recently on idea generation and creativity.

I have created a course to go step by step through the process of logo design, which includes showing a briefing taking place on Skype through to how to generate ideas to the final logo. It also includes advice on quoting for design.

  • Udemy for Business
  • Teach on Udemy
  • Get the app
  • About us
  • Contact us
  • Careers
  • Blog
  • Help and Support
  • Affiliate
  • Terms
  • Privacy policy
  • Cookie settings
  • Sitemap
  • Featured courses
Udemy
© 2021 Udemy, Inc.