How to design a KILLER advert!
What you'll learn
- Create great adverts that WORK!
- Know the 10 essential strategies for creating great adverts
- Complete the FUN 20 Question Advertising Quiz
- Understand the importance and differences in Target, Offer, Copy
- Use the provided advert designer form to create great performing adverts
- The basics of selling, marketing and advertising in a business.
This is a six lecture course that covers the principles behind great advert design. The course includes a quiz, video content and an advert design "crib-sheet" to download and use. You will learn about the AIDA concept, the difference and importance between target market, what you are offering and your basic copy. The course also shares 10 essential strategies for ensuring your advertising is a success. We also include some great examples of before and after adverts using the AIDA principles.
In summary. Here are 5 great reasons to take this course.
- Learn how to design highly effect adverts
- Know the value of Target, Offer, Copy
- Have fun with the 20 question advert quiz
- Use the Advert designing form to check your adverts and design better ones
- Learn about the 10 essential strategies for advertising success
Who this course is for:
- Anyone responsible for advertising in a business
- Business Owners
- People selling advertising space
- Business Development Managers considering advertising as a marketing tool
International Speaker and Award Winning Coach
Ian Dickson –International Motivational Business Speaker and Multi award winning Business Executive Coach and Mentor
Ian has coached and mentored 100’s of businesses throughout the UK. In the last fifteen years he has delivered over 450 Professional Business Seminars and International Motivational Speeches. (Cape Town SA, Malaysia, Sydney, Melbourne, San Diego, Munich, London, Auckland NZ, Kuala Lumpur, Uganda & Malawi SA, New York, Los Angeles). As the former Operations Director of two large national businesses he is now very proudly running his own business helping the business community using his own personal style, passion and business expertise.
As an experienced business performance coach and speaker with an extensive and colourful career path taking him from London Police Officer to Corporate Director, you are guaranteed exciting and relevant content drawn from his knowledge, experience, and background.
As the Operations Manager for one of the UK’s leading Cancer Charities based in central London, Ian worked with over 500 employees across the United Kingdom. He says “It was truly an amazing role that was incredibly humbling; I learnt so much about the value and importance of the work these organisations provide”. In 2000 Ian joined Energis PLC (employing over 5000 staff globally) to run the UK’s network management centre; predominantly responsible for the smooth transmission of highly sensitive customer information (data and live video streaming) across the globe. Clients included UK Central Government and the BBC live broadcast transmissions. “I thrive on challenges and the pressure of responsibility; I would guess that it is something I carried over from my Police days and working in London. This was a 24/7 365 day a year role. Every day I needed to call upon my core business and personal skillsets in communication, motivation, recruitment, project management, time management, leadership, and planning. It kept me sharp and I learnt the importance of perpetual personal improvement is the key to success.”
In 2004 Ian started his own business and immediately began picking up achievement awards for his own work and his clients’ successes. In 2009 he was awarded European Seminar Coach of the Year and more recently, more recently one of his long-standing clients has just received the accolade of Local Small Business of the Year. “My measure of success is based on the results I bring for my clients. Don’t get me wrong, it’s wonderful to be acknowledged by my peers, however, the buzz for me comes from seeing clients being recognised for their hard work, achievements and success.” In 2016 Ian was awarded Highly Commended Business Personality of the Year at The Business Excellence Awards.