How to Create Thought Leadership Content

Name: How to Create Thought Leadership Content
Rating: 4.2 (17 reviews)

Thought leadership is a tactic content marketers use to build credibility for themselves or leaders in their company

Created byShane Phillips

Last updated 5/2023

English

What you'll learn

What is thought leadership content
When should you use thought leadership content
How to create brilliant thought leadership content
Thought Leadership Content examples to learn from

Course content

1 section • 8 lectures • 33m total length

Introduction & Lesson 1 - Talent Map3:38
Develop thought leadership content to advance your career with a talent map, the evergreen box, and benchmarking; via three calls, produce eight white papers featuring leading executives.
Lesson 2 - Star Power3:41
Explore star power to boost brand equity by co-branding with top icons; identify the world's most famous and highest paid leaders, then craft thought leadership through strategic collaboration.
Lesson 3 - What is the Evergreen Box?4:37
discover how to build career equity with the evergreen box by mapping talent, interviewing top leaders, and producing co-branded white papers that outshine a CV, delivering long-lasting thought leadership content.
Lesson 4 - Making the Evergreen Box2:55
Apply the evergreen box method by mapping five key questions to VIP thought leaders, Jean Bliss, Shep Hyken, and John Patterson, and produce eight co-branded white papers with minimal effort.
Lesson 5 - Communication Schedule5:53
Develop thought leadership by distributing white papers and webinars through a structured eight-week communication schedule that targets top executives, leveraging a talent map and multi-channel promotion.
Exercise 1 - Brand Audit4:58
Conduct a practical personal brand audit to reveal how your online presence is perceived, using three-column exercises on brand, evidence, and impact on heart, mind, and body.
Exercise 2 - Record a Video3:13
Record a video to refine your personal brand with a conversation and a direct-camera monologue, plus a 32-second elevator pitch. Evaluate posture and nonverbal cues, then update clothing and profiles.
Exercise 3 - In-person Interaction4:15
Elevate your personal brand through in-person networking: carry your CV and cards, introduce yourself, share what you do, and craft a compelling elevator pitch.

Requirements

No experience is necessary. Just a desire to learn

Description

Thought leadership content is one of the key tools for building a strong brand. However, it requires more than just providing an opinion on a topic or offering new bits of information. Thought leadership content is a strategy individuals or brands use to cement themselves as experts or authoritative sources of information their audiences consider valuable. Thought leaders usually have a desire to freely impart knowledge using company resources and data to back their opinions and expertise.

Quick facts:

- 65% of businesses already include thought leadership in their content marketing

- 29.5% more are planning to start doing so soon

Incorporating thought leadership into your wider content strategy can help in three ways.

1. Establish Brand Credibility and Authority

2. Generate Backlinks, Shares, and Mentions

3. Attract Potential Clients

Thought leadership creates differentiation across social media, search, and other channels by delivering value to audiences. It builds a case for audiences to become leads for customers by showing them that the brand is invested in its trade. Audiences can see that the brand invests in deeply understanding the industry and the product/service.

After surveying and interviewing hundreds of marketers and industry experts, we’ve created a workflow for building a powerful thought leadership strategy. In this course, we’ll tell you what thought leadership is, how to create effective thought leadership content, and how to use it to stand out and connect with your customers.

Who this course is for:

This is complete course for anyone who is an expert or wants to build trust & credibility & connect with your audience