How to Create the right Social Media Strategy for your brand

Name: How to Create the right Social Media Strategy for your brand
Rating: 4.3 (68 reviews)

Social media Strategy is what makes your social media marketing successful and helps you achieve your objectives

Created byGeorge Economides

Last updated 7/2021

English

What you'll learn

Social Media marketing
Develop social media strategy
Plan their digital marketing

Course content

4 sections • 16 lectures • 55m total length

Introduction2:58
Create a social media strategy with a clear end goal and KPIs to guide actions. Start with small, realistic objectives aligned to brand capabilities and budget, prioritizing leads over likes.
Who is George Economides1:39
George Economides shares 22 years of digital marketing experience, offering a basics-first, no-jargon approach to social media marketing, platform insights, and practical, results-driven strategies for brands.

What is social media marketing?5:14
Leverage social media marketing to promote brands through two-way, targeted engagement, measure sentiment with social listening, and craft platform-specific strategies with clear goals and roles.
Choose the right social media marketing goals7:29
Set smart social media marketing goals aligned with business objectives, measure progress with engagement, click-through rate, and conversion rates, and tailor goals for each network with dark posts.
Choose the right target audience2:50
Define target audience and build personas to tailor content that followers like, comment, and share. Use social analytics to refine microsegments and craft messages for different groups that convert.
Know your competition2:17
Conduct competitive analysis and social listening to learn from your rivals' successes and gaps, then target audiences on the right networks.
Audit your social media assets2:00
Conduct a social media audit to assess what's working, who engages, and which networks your audience uses; clarify each account's purpose and remove imposters.
Setup or improve your social media accounts3:07
Set up or improve your social media accounts, write mission statements for each network, and prioritize channels by your objectives, then optimize profiles with keywords and consistent branding.
Find inspiration and draft your campaign3:52
Find inspiration from successful social media campaigns and case studies to craft a unique, consistent brand voice. Research diverse examples, learn what engages the audience, and deliver what followers want.
Create your social media calendar4:43
Develop a structured social media content calendar that schedules posts across channels, balances content mix with 70/20/10 or thirds rules, and guides engagement and timing for maximum reach.
Evaluate and adjust your strategy2:37
Learn to continuously evaluate and adjust your social media strategy by tracking performance metrics and KPIs, testing posts and campaigns, and using analytics to improve website traffic and engagement.

Sum up and real life example9:25
Explore a real-world social media strategy for a luxury car launch, using two-part campaigns, targeted messaging, and virality to drive test drives and measurable KPIs.
How much effort should I put in my Strategy1:23
Align your social media effort with your business context and resources, balancing competition, budget, and market leadership to craft a smart strategy that edges out rivals.
What if you have ready content1:28
Explore how global brands balance ready content with strict guidelines by localizing messages for each audience and drafting regional variations that fit brand objectives.
The value of your message and virality1:46
Value your message to drive two-way conversations on social media and turn follower feedback into a relationship. Amplify your message by encouraging sharing and managing bad feedback through crisis planning.

Requirements

Know the basics of social media management

Description

Before undertaking any activity in your personal or professional life, you must set a goal, an objective or an end game. If you do not, it is like shooting a gun without aiming, so how can you hit the target?

If your objectives or goals are complex and will require time and perseverance, you need to be able to evaluate that you are moving towards the right direction at regular intervals, so that you know that you are heading towards your goal and have not deviated from your path.

For example if you are taking a long trip that will take you through several cities, you set your starting and ending point and plan your road trip. But every so often you also need to check that you are following the right path and have not taken the wrong turn.

So why would your business journey and your marketing be any different.

To be successful in business and in marketing, before starting your journey you must set your ending point or your goal.

If you are a florist and are planning a digital marketing campaign on valentine’s day, say a special offer of bouquets of red roses, you can set an objective as to how many bouquets of red roses you sold.

Knowing where you would like to end up will make it so much easier to plan a path to success.

And since in the digital marketing world, almost everything is measurable, you can set signals or key points to indicate that you are heading towards your end objective.

In technical terms these are called KPIs or Key Performance Indicators and they are an intricate part of any digital marketing strategy.

Who this course is for:

Marketing staff
Digital marketing managers
Small business owners

How to Create the right Social Media Strategy for your brand

What you'll learn

Explore related topics

Course content

Introduction2 lectures • 5min

How to create a social media marketing strategy9 lectures • 34min

From theory to practice4 lectures • 14min

Summary and conclusion1 lecture • 2min

Requirements

Description

Who this course is for: