Placing your code on your page

The best place for GTM (Google Tag Manager) code is at the beginning of the body tag. You can have it in the head if that is the only place you can place it. Reason why its in the body is because we want to make sure some of the page loads before our codes start firing.

For Wordpress User. The Google Tag Manager Plugin link in attached.

To install your container. Follow these steps;

Install Plugin >> Go to Wordpress Settings >> GTM >> Copy and paste your ID. The ID will start with "GTM-"

There are two main methods to check whether your code is setup correctly.

1. Use a browser plugin called "Ghostery" (link attached)

2. Check your source code and look for the code.

How to create tags and publish them:

1. Create new tag

2. Name your age

3. Choose the Product (if you can't find your channel in the defaults, then you can copy & paste your code using the custom HTML option)

4. Configure tag and add the ID or other details that are required

5. Fire on all pages

6 Publish the container (top-right hand corner)

7. Hit “Publish Now” again until you see success screen

Tags = The pieces of code that will go on your website.

There are two ways to check your code is implemented correctly.

1. Use browser plugin called "Ghostery". (link attached)

2. Go to you Adwords account >> Shared Library >> Look at the top right hand corner (in the remarketing code box) and check whether Adwords has seen your code active.

Audience Mindsets will make it easier to setup the Retargeting audience lists. It will also help you to budget for creatives.

For the Ads - you can find more about that in Section 8, which is all about ads.

To check how large your cookies base or list size is. Head over to the Shared Library >> Audiences and look under the column labeled “List size - Display Network”. You will need to have at least 100 users on the lists before your remarketing campaigns start running. (That is Google's policy)

For the Ads - you can find more about that in Section 8, which is all about ads.

To check how large your cookies base or list size is. Head over to the Shared Library >> Audiences and look under the column labeled “List size - Display Network”. You will need to have at least 100 users on the lists before your remarketing campaigns start running. (That is Google's policy)

Companion Banner Specs:

Dimensions: 300x60 pixels on YouTube, 300x250 pixels on the Google Display Network.

Maximum file size: 150KB.

IMPORTANT NOTE: This video was produced but was never uploaded until now (after a student pointed out the lecture was missing). The AdRoll interface might have changed since then but you should be able to get the general principles from the video.

Components of Text Ads

Tip: Punctuate your description lines so that Google may fit your ads in more areas that a larger description line doesn't fit it in. I noticed more clicks on my ads once I added punctuations.

Examples of Call to action:

- Register today!
- Try it free!
- Start your trial today
- Join now
- Talk to an expert
- Purchase today
- Try us free!

Tip: Don't use the word “click” in text ads. People have exhausted this CTA (Call to Action) and Adwords has updated their regulations about that.

Sizes you should focus on (very popular on Google's partner sites):

728x90, 300x250, 160x600, 336x280, 250x250, 200x200, 468x60, 120x600

Tip: Keep your videos no more than 30 seconds

Companion Banner Specs:

Dimensions: 300x60 pixels on YouTube, 300x250 pixels on the Google Display Network.

Maximum file size: 150KB.

AdRoll Ad Format Overview: https://help.adroll.com/hc/en-us/articles/214806408-Ad-Format-Overview