Ultimate Guide to Retargeting (Adwords, Facebook, Twitter +)
4.2 (96 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,216 students enrolled

Ultimate Guide to Retargeting (Adwords, Facebook, Twitter +)

Learn how to setup remarketing or retargeting on Adwords, YouTube, Facebook, AdRoll, PerfectAudience & Google Analytics.
4.2 (96 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,216 students enrolled
Created by Zaid Ammari
Last updated 5/2020
English
English [Auto]
Current price: $135.99 Original price: $194.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Ability to setup remarketing/retargeting on Adwords, YouTube, Facebook, AdRoll, PerfectAudience, Google Analytics and Google Tag Manager
  • Start setting up remarketing campaign yourself
  • Ability to measure & report on retargeting/remarketing campaigns
  • Become a consultant on retargeting/remarketing campaign setup and optimization
  • Become an EXPERT in all areas of retargeting/remarketing
  • Ability to optimize and guide others on retargeting/remarketing best practices
Requirements
  • Internet access
Description

This course has been carefully designed to explain retargeting/remarketing in all its aspects including setup, launch, optimization and best practices to creating and launching the most effective campaigns for maximum conversions/sales/lead collection. After taking this course you WILL become an expert on retargeting/remarketing.

  1. Find what opportunities there are on Google, Facebook, YouTube, and AdRoll to reach your existing audience!
  2. See how to use Google AdWords for conversions with live hands on advertising campaign creation for online sales using remarketing campaigns through Google Analytics targeted at previous website visitors and previous YouTube channel viewers.
  3. Explore retargeting ads on Facebook, YouTube, and AdRoll with hands on tutorials showing you exactly how to make your ads and optimize them!

Why take this course?

There are many advantages to learning about retargeting/remarketing, especially in this course as it covers EVERY LITTLE aspect of the subject. Some of the advantages of taking this course:

  • Reach your existing audience on Google, Facebook, YouTube, Twitter, Perfect Audience, Google Analytics and even Google Tag Manager.
  • Earn additional income from your website (website owners)
  • Get paid for setting up retargeting/remarketing campaigns (marketers)
  • Get paid for optimizing and trouble-shooting other peoples retargeting/remarketing (marketers)
  • Become a consultant on retargeting/remarketing & start earning more (marketers)
  • Grow & expand your business & brand (website owners)
  • Save money and setup retargeting/remarketing without paying ad agencies a single dollar (marketers)

Are there any prerequisites?

There are NO prerequisites to taking this course. You don't need to know code, paid marketing or ANYTHING in digital marketing to take this course. Having a website is definitely a plus, however is not required. The course is designed for all user levels and is structured in the most effective way possible for maximum learning and implementation.

Material & Follow-up

Each and every section contains downloadable material that will help you remember and better expand your knowledge in the subject. The downloadable material is there to assist and confirm what you have learned. Every section contains video, audio and live presentations to help you become an expert in the subject quickly. I have also made sure that all my students will have the ability to interact with me and ask me any questions that they feel are necessary to grow their knowledge.

This is not your ordinary course! This course is designed from beginning to end with the intention to get you to become an expert/consultant in this area. Retargeting/remarketing has long been a best kept secret by agencies and expert marketers, however that's all about to change.

Hope to see in the course! :-)

Who this course is for:
  • Digital marketers in all levels
  • Small business owners
  • Affiliate marketers
  • Digital consultants
  • SEO experts & specialist
  • Web developers
  • Advertising agencies
Course content
Expand all 42 lectures 02:24:10
+ Introducing Remarketing aka Retargeting
3 lectures 05:00

Some of the Terminology that is used in this course!

GDN: Google Display Network. This refers to ads run through the Google Display Network on eligible sites that are running adsense. The below is quoted from the Google Display Network about us page:

"The Display Network is a collection of websites -- including specific Google websites like Google Finance, Gmail, Blogger, and YouTube -- that show AdWords ads. This network also includes mobile sites and apps. If you've ever seen an AdWords ad on your favorite news site or in your Gmail account, and wondered how it got there, now you know: websites like these are part of the Google Display Network"

Conversions: This means your main goal, which could be a sale, completion of a lead form, click to chat action, signup, etc..

Banners: These are image ads, rather than just text ads

Audiences/Audience list: These are the users that will be retargetted/remarketed with your ads

Cookies: Small piece of data sent from a website and stored in a user's web browser while the user is browsing that website. Every time the user loads the website, the browser sends the cookie back to the server to notify the website of the user's previous activity

Cost Per Click: The amount you pay when someone clicks on your ad. Each channel will have a different CPC based on your competition and audience list you created.

Direct Traffic: Traffic that types your URL in the browser and goes to your site directly. They would have known your URL or copied & pasted into their browser.

Preview 01:39
+ Setting up Google Tag Manager
4 lectures 06:59
Introducing Google Tag Manager (GTM)
01:06

Placing your code on your page

The best place for GTM (Google Tag Manager) code is at the beginning of the body tag. You can have it in the head if that is the only place you can place it. Reason why its in the body is because we want to make sure some of the page loads before our codes start firing.


For Wordpress User. The Google Tag Manager Plugin link in attached.

To install your container. Follow these steps;

Install Plugin >> Go to Wordpress Settings >> GTM >> Copy and paste your ID. The ID will start with "GTM-"

Setting up Google Tag Manager
01:57

There are two main methods to check whether your code is setup correctly.

1. Use a browser plugin called "Ghostery" (link attached)

2. Check your source code and look for the code.

Testing our implementation (QA)
02:46

How to create tags and publish them:

1. Create new tag

2. Name your age

3. Choose the Product (if you can't find your channel in the defaults, then you can copy & paste your code using the custom HTML option)

4. Configure tag and add the ID or other details that are required

5. Fire on all pages

6 Publish the container (top-right hand corner)

7. Hit “Publish Now” again until you see success screen


Tags = The pieces of code that will go on your website.

How to use Google Tag Manager
01:10
+ Setting up Adwords (GDN)
5 lectures 19:55
Installing the Adwords Tag!
02:50

There are two ways to check your code is implemented correctly.

1. Use browser plugin called "Ghostery". (link attached)

2. Go to you Adwords account >> Shared Library >> Look at the top right hand corner (in the remarketing code box) and check whether Adwords has seen your code active.

Testing our Implementation
01:12

Audience Mindsets will make it easier to setup the Retargeting audience lists. It will also help you to budget for creatives.

Creating Audience Mindset Maps
04:00

For the Ads - you can find more about that in Section 8, which is all about ads.


To check how large your cookies base or list size is. Head over to the Shared Library >> Audiences and look under the column labeled “List size - Display Network”. You will need to have at least 100 users on the lists before your remarketing campaigns start running. (That is Google's policy)

Setting up simple audience lists
06:58

For the Ads - you can find more about that in Section 8, which is all about ads.

To check how large your cookies base or list size is. Head over to the Shared Library >> Audiences and look under the column labeled “List size - Display Network”. You will need to have at least 100 users on the lists before your remarketing campaigns start running. (That is Google's policy)

Setting up custom combinations
04:55
+ Setting up YouTube Remarketing
4 lectures 20:49
Introducing the different YouTube campaign types
03:07
Setting up audiences & brief intro how to setup different campaign types
03:18

Companion Banner Specs:

Dimensions: 300x60 pixels on YouTube, 300x250 pixels on the Google Display Network.

Maximum file size: 150KB.

Setting up YouTube Retargeting Campaigns
09:04
Setting up Video Search Retargeting
05:20
+ Setting up AdRoll (Facebook + GDN + Insta + Email)
7 lectures 30:31
Basic AdRoll Setup & Connecting Accounts
04:56
Adding AdRoll Tag to Google Tag Manager
03:57
Creating our simple audience lists
05:20
Setting up Web (Google Display Network) campaigns
03:15
Setting up Social (Facebook + Insta) campaigns
05:57
Setting up Email campaigns
03:43
+ Setting up PerfectAudience (Facebook + Twitter + GDN)
4 lectures 15:03
Setting up the retargeting code!
02:15
Setting up audience lists
05:47
Setting up campaigns and settings
05:41
Introducing Perfect Audience Connect Feature
01:20
+ Setting up Google Analytics Remarketing
3 lectures 15:03
Creating advanced analytics remarketing lists + custom combinations
08:23

If your not sure how to create goals in Google Analytics, check this link: https://support.google.com/analytics/answer/1032415?hl=en.

Setting up Smart audience lists
02:52
+ Banners, Video Ads and Creative Assets
8 lectures 26:03

Zaid's Content Team Order Link: https://clients.zaidammari.com/order/creative-ad-creation

Use coupon code = iamastudent to get 15% off the service!

DFY Responsive Image Ads (15% Off Students Only Discount)
02:31
How to get Ad/Creative ideas from your competitors
02:44

Components of Text Ads

Tip: Punctuate your description lines so that Google may fit your ads in more areas that a larger description line doesn't fit it in. I noticed more clicks on my ads once I added punctuations.

Examples of Call to action:

- Register today!
- Try it free!
- Start your trial today
- Join now
- Talk to an expert
- Purchase today
- Try us free!

Tip: Don't use the word “click” in text ads. People have exhausted this CTA (Call to Action) and Adwords has updated their regulations about that.

SEMRUSH FREE 7-DAY TRIAL!

Guidelines Link: https://support.google.com/google-ads/answer/17043...

Google Display Network Text Ads
05:16

Sizes you should focus on (very popular on Google's partner sites):

728x90, 300x250, 160x600, 336x280, 250x250, 200x200, 468x60, 120x600

Responsive Display Ads: https://support.google.com/google-ads/answer/63412...

SEMRUSH FREE 7-DAY TRIAL

Google Display Network Image Ads
03:47

Tip: Keep your videos no more than 30 seconds

Companion Banner Specs:

Dimensions: 300x60 pixels on YouTube, 300x250 pixels on the Google Display Network.

Maximum file size: 150KB.

Available YouTube Ad Formats: https://creatoracademy.youtube.com/page/lesson/ad-...

YouTube Video Ads
02:56

AdRoll Ad Format Overview: https://help.adroll.com/hc/en-us/articles/214806408-Ad-Format-Overview

AdRoll Ad Guidelines
05:50

PerfectAudience Web/Display Ads: https://support.perfectaudience.com/083695-WebDisplay-Ads

Perfect Audience Ad Guidelines
01:46
+ Post Launch Issues & Questions (Recap)
4 lectures 04:47
How come there are no impressions in my account?
02:00
My ads are showing but are not converting - what's wrong?
01:05
What are view-through conversions?
00:58
What will happen if my competitor starts doing retargeting as well?
00:44