Ultimate Guide to Retargeting (Adwords, Facebook, Twitter +)
What you'll learn
- Ability to setup remarketing/retargeting on Adwords, YouTube, Facebook, AdRoll, PerfectAudience, Google Analytics and Google Tag Manager
- Start setting up remarketing campaign yourself
- Ability to measure & report on retargeting/remarketing campaigns
- Become a consultant on retargeting/remarketing campaign setup and optimization
- Become an EXPERT in all areas of retargeting/remarketing
- Ability to optimize and guide others on retargeting/remarketing best practices
Requirements
- Internet access
Description
This course has been carefully designed to explain retargeting/remarketing in all its aspects including setup, launch, optimization and best practices to creating and launching the most effective campaigns for maximum conversions/sales/lead collection. After taking this course you WILL become an expert on retargeting/remarketing.
- Find what opportunities there are on Google, Facebook, YouTube, and AdRoll to reach your existing audience!
- See how to use Google AdWords for conversions with live hands on advertising campaign creation for online sales using remarketing campaigns through Google Analytics targeted at previous website visitors and previous YouTube channel viewers.
- Explore retargeting ads on Facebook, YouTube, and AdRoll with hands on tutorials showing you exactly how to make your ads and optimize them!
Why take this course?
There are many advantages to learning about retargeting/remarketing, especially in this course as it covers EVERY LITTLE aspect of the subject. Some of the advantages of taking this course:
- Reach your existing audience on Google, Facebook, YouTube, Twitter, Perfect Audience, Google Analytics and even Google Tag Manager.
- Earn additional income from your website (website owners)
- Get paid for setting up retargeting/remarketing campaigns (marketers)
- Get paid for optimizing and trouble-shooting other peoples retargeting/remarketing (marketers)
- Become a consultant on retargeting/remarketing & start earning more (marketers)
- Grow & expand your business & brand (website owners)
- Save money and setup retargeting/remarketing without paying ad agencies a single dollar (marketers)
Are there any prerequisites?
There are NO prerequisites to taking this course. You don't need to know code, paid marketing or ANYTHING in digital marketing to take this course. Having a website is definitely a plus, however is not required. The course is designed for all user levels and is structured in the most effective way possible for maximum learning and implementation.
Material & Follow-up
Each and every section contains downloadable material that will help you remember and better expand your knowledge in the subject. The downloadable material is there to assist and confirm what you have learned. Every section contains video, audio and live presentations to help you become an expert in the subject quickly. I have also made sure that all my students will have the ability to interact with me and ask me any questions that they feel are necessary to grow their knowledge.
This is not your ordinary course! This course is designed from beginning to end with the intention to get you to become an expert/consultant in this area. Retargeting/remarketing has long been a best kept secret by agencies and expert marketers, however that's all about to change.
Hope to see in the course! :-)
Who this course is for:
- Digital marketers in all levels
- Small business owners
- Affiliate marketers
- Digital consultants
- SEO experts & specialist
- Web developers
- Advertising agencies
Instructor
- 4.3 Instructor Rating
- 139 Reviews
- 2,724 Students
- 2 Courses
Zaid is a leading expert on data driven digital marketing; focusing on analytics and actionable insights from data. Founder of PPC Masterminds, an instructor at SEO Optimizers Training Center and an organizer of Los Angeles Google Analytics Free Training MeetUp in Los Angeles, California. He is also a contributor to tech co & bosmol social media blog - he has spoken at multiple conferences and has helped countless people in the digital marketing space.
What qualifications do I have?
- Created & presented quarterly analytics reports & data to heads of 3 major multi-million dollar global companies. Wrote actionable recommendations that provided more than 40% increase in sales/customer acquisition & retention.
- Created & designed more than 50+ Google Analytics specs to measure web asset performance and digital marketing initiatives with ROI models in mind.
- Modeled consumer acquisition funnel from marketing touch points to final conversion.
- Built tracking dashboards and wrote impact reports for digital marketing campaigns, website optimizations, community interactions, and game updates using data from web, text, and in-game telemetry.
- Designed KPIs and reporting dashboards for customer engagement and sentiment analysis with quantitative text data from channels including customer service tickets, surveys, in-game chat logs, and social media.
- Wrote A/B testing proposals, reported results of implementation and recommendations for web experience.
- Responsible for data analysis, web analytics, forecasting, cross-channel attribution, dashboards, reporting, trending, ROI optimizations, A/B and multivariate testing, conversion tracking validation, budget allocation.
- Managed over 200+ Google Analytics, AdWords, and social media campaigns for small and independent businesses.
- Google Certified Professional for over 6 years