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2021-04-01 20:12:31
30-Day Money-Back Guarantee
Marketing Content Marketing Content Writing

How to Create Profitable Marketing Content

A Beginner's Guide to Content Writing for Digital Marketing
New
Rating: 4.4 out of 54.4 (28 ratings)
5,838 students
Created by Park Writing
Last updated 4/2021
English
English
30-Day Money-Back Guarantee

What you'll learn

  • Content Writing
  • SEO Basics
  • Blogs
  • Email Campaigns
  • Website Content
  • Lead Magnets

Requirements

  • English language

Description

We’re excited to share with you the principles and tactics that have helped us become profitable content creators. This course will cover basic content writing strategies for a handful of topics.  You’ll see as we get into the material that content creation is actually quite simple, and just takes some knowledge and regular practice to master and deliver a return on your investment. It’s all about sending a message to an audience in a way that’s relatable, inspiring, educational, and actionable. 

Content writing is applicable to many businesses and is a flexible and enjoyable career. We started writing so that we could have work-life balance and have substantial income. There are countless opportunities for writing online, whether it is working for businesses, starting a blog, or freelancing.  It is a skill that is in high demand and can be used throughout your life.

Some of the subjects we will cover in this course are:

  • SEO

  • Research

  • Brand/Voice

  • Blogs

  • Emails

  • Web Content

  • Lead Magnets


We will provide you with in-depth detail on how to be a master content writer and will help you find success like we have.  Please contact us if you have additional questions about our course.  We invite you to see how simple it is to jump into a writing career!

Who this course is for:

  • College Students
  • Writers
  • Web Developers
  • Small Business Owners
  • Stay-at-Home Parents
  • Bloggers
  • Influencers

Course content

7 sections • 24 lectures • 2h 12m total length

  • Preview03:46

  • The Why of Content Marketing
    01:54
  • The How of Content Marketing
    13:22
  • Download Checklist for Why and How of Content Marketing
    2 questions

  • Intro to Website Content
    00:37
  • Planning for Your Website’s Content
    03:10
  • Website Content Writing Basics
    12:07
  • SEO Strategy
    13:00
  • User Experience (UX) Writing
    09:45
  • Create a Landing Page
    5 questions

  • Intro to Blogs
    00:45
  • Why Blog?
    03:30
  • Blogging Strategy pt. 1
    05:00
  • Blogging Strategy pt. 2
    10:35
  • Monetizing Your Blog
    06:29
  • Write a Blog Article
    3 questions

  • Intro to Lead Magnets
    00:43
  • Lead Magnet Basics
    03:03
  • Lead Magnet Examples
    11:11
  • Create a Lead Magnet
    3 questions

  • Intro to Email Marketing
    00:52
  • Why Emails?
    03:56
  • Broadcast Emails
    07:10
  • Preview07:25
  • How to Write a Compelling Email
    06:07
  • Analyzing Success
    02:57
  • Compose an Email
    5 questions

  • Summary of How to Create Profitable Marketing Content
    02:21
  • Next Steps
    02:44

Instructor

Park Writing
Writers and Marketers
Park Writing
  • 4.4 Instructor Rating
  • 28 Reviews
  • 5,838 Students
  • 1 Course

Our experience includes writing for multiple industries like parenting, finance, real estate, venture capital, mental and physical health, marketing, product development, and others.  We have completed advanced degrees and have many years of writing experience.  We have worked with a handful of companies and provided website content development, blogs, email campaigns, and technical writing.

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