Udemy
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
Turn what you know into an opportunity and reach millions around the world.
Learn More
Your cart is empty.
Keep shopping
How to create Linkedin Ads that works
Rating: 4.3 out of 5(14 ratings)
1,536 students

How to create Linkedin Ads that works

Generate B2B leads without costing you an arm and a leg!
Created bySoufiane Zahir
Last updated 10/2022
English

What you'll learn

  • Why linkedin ads is different than Google Ads or Bing
  • How LinkedIn advertising works
  • Ad formats and targeting options
  • How to setup a campaign for B2B

Course content

1 section8 lectures52m total length
  • Introduction to LinkedIn Ads0:40
  • Why LinkedIn ads?5:38
  • Ad Formats and Targeting Options5:51
  • Campaign Setup19:48

    Learn how to set up LinkedIn ad campaigns, select objectives like website visits or leads, target precise audiences, and configure budget, bidding, ad formats, and conversion tracking.

  • Creating an Ad with a Clear Call to Action6:20
  • Insight Tag Implementation4:46

    Implement the LinkedIn Insight Tag on your site using a manual code snippet or Google Tag Manager. Copy the JavaScript and place it above the closing body tag.

  • Conversion with a thank you page7:07

    Set up conversion tracking for a form submission using LinkedIn and Google Tag Manager, implementing a custom button click event, image pixel, and tag sequencing to track leads.

  • Conversion Events2:11

Requirements

  • No requirements

Description

Are your LinkedIn ad campaigns leaving you scratching your head, wondering why you're not seeing the results you desire? Do you find yourself asking, "Why is LinkedIn advertising so pricey?" It's time to uncover the secrets of this exclusive business-oriented platform that's not your typical advertising channel like Google Ads or Bing.


In this course, we're diving deep into the realm of LinkedIn advertising, where you'll discover the unique rules and strategies that can unlock the potential of this powerful network. Get ready to master the art of LinkedIn ad campaigns and transform your results.


In this exciting course, we'll explore:


- **Why Choose LinkedIn Ads?** - Understand the basics and how LinkedIn compares to other advertising channels.

- **Campaign Setting Mastery** - Learn the best practices for configuring your campaigns to maximize their impact.

- **Conversion Tracking Made Easy** - Harness the power of Google Tag Manager and Contact Form 7 for precise conversion tracking.

- **Ad Creation with Canva** - Craft eye-catching ads that grab attention and drive engagement.


But that's not all! Uncover the full potential of LinkedIn advertising and seize all the B2B benefits:


- **Laser-Focused Targeting** - Reach your desired audience with precision on a global scale.

- **Customized Budgeting** - Tailor your spending to suit your goals and budget.

- **Promote Your Products and Services to the Right Audience** - Connect with potential clients and customers actively seeking business opportunities.

- **Direct Engagement with Decision-Makers** - No more gatekeepers; reach CEOs, Managers, Directors, VPs, and C-level executives directly.

- **Account-Based Marketing Campaigns** - Craft personalized campaigns to hit your target bullseye.

- **LinkedIn Ads Variety** - Explore a wide range of ad formats, almost like you do on Facebook.

- **Precise B2B Targeting** - Tailor your approach for businesses, especially larger companies.

- **Business Focus** - Dive into a platform where professionals are ready to engage with your offerings.


It's time to have some fun, explore, and experiment with LinkedIn Ads. Let's unlock the full potential of your campaigns and elevate your LinkedIn advertising game. Join us for an exciting journey into the world of LinkedIn Ads, and let's create, test, and succeed together!

Who this course is for:

  • Online Marketing Manager
  • Business Owner or SaaS
  • Marketing Manager curious about b2b Lead Generation