How to create Linkedin Ads that works

Name: How to create Linkedin Ads that works
Rating: 4.3 (14 reviews)

Generate B2B leads without costing you an arm and a leg!

Created bySoufiane Zahir

Last updated 10/2022

English

English [Auto],

What you'll learn

Why linkedin ads is different than Google Ads or Bing
How LinkedIn advertising works
Ad formats and targeting options
How to setup a campaign for B2B

Course content

1 section • 8 lectures • 52m total length

Introduction to LinkedIn Ads0:40
Learn how LinkedIn advertising works and how to plan, create, and optimize campaigns for better results in the exclusive business network.
Why LinkedIn ads?5:38
Discover LinkedIn ads' precise targeting for B2B audiences, ad formats, and campaign setup. Learn tracking with conversion and remarketing pixels, audience best practices, and reporting for analysis.
Ad Formats and Targeting Options5:51
Explore LinkedIn ad formats such as sponsored content, video ads, lead gen, and job ads, and target by title, function, seniority, skills, groups, company, education, demographics, and CRM data.
Campaign Setup19:48
Learn how to set up LinkedIn ad campaigns, select objectives like website visits or leads, target precise audiences, and configure budget, bidding, ad formats, and conversion tracking.
Creating an Ad with a Clear Call to Action6:20
Create and customize LinkedIn ads by uploading or designing images in Canva, setting headlines, calls to action like register, and configuring tracking parameters to optimize lead generation.
Insight Tag Implementation4:46
Implement the LinkedIn Insight Tag on your site using a manual code snippet or Google Tag Manager. Copy the JavaScript and place it above the closing body tag.
Conversion with a thank you page7:07
Set up conversion tracking for a form submission using LinkedIn and Google Tag Manager, implementing a custom button click event, image pixel, and tag sequencing to track leads.
Conversion Events2:11
Set up LinkedIn conversion tracking using page load or event-based methods, create a lead conversion tied to the thank-you page, and configure it with Google Tag Manager.

Requirements

No requirements

Description

Are your LinkedIn ad campaigns leaving you scratching your head, wondering why you're not seeing the results you desire? Do you find yourself asking, "Why is LinkedIn advertising so pricey?" It's time to uncover the secrets of this exclusive business-oriented platform that's not your typical advertising channel like Google Ads or Bing.

In this course, we're diving deep into the realm of LinkedIn advertising, where you'll discover the unique rules and strategies that can unlock the potential of this powerful network. Get ready to master the art of LinkedIn ad campaigns and transform your results.

In this exciting course, we'll explore:

- **Why Choose LinkedIn Ads?** - Understand the basics and how LinkedIn compares to other advertising channels.

- **Campaign Setting Mastery** - Learn the best practices for configuring your campaigns to maximize their impact.

- **Conversion Tracking Made Easy** - Harness the power of Google Tag Manager and Contact Form 7 for precise conversion tracking.

- **Ad Creation with Canva** - Craft eye-catching ads that grab attention and drive engagement.

But that's not all! Uncover the full potential of LinkedIn advertising and seize all the B2B benefits:

- **Laser-Focused Targeting** - Reach your desired audience with precision on a global scale.

- **Customized Budgeting** - Tailor your spending to suit your goals and budget.

- **Promote Your Products and Services to the Right Audience** - Connect with potential clients and customers actively seeking business opportunities.

- **Direct Engagement with Decision-Makers** - No more gatekeepers; reach CEOs, Managers, Directors, VPs, and C-level executives directly.

- **Account-Based Marketing Campaigns** - Craft personalized campaigns to hit your target bullseye.

- **LinkedIn Ads Variety** - Explore a wide range of ad formats, almost like you do on Facebook.

- **Precise B2B Targeting** - Tailor your approach for businesses, especially larger companies.

- **Business Focus** - Dive into a platform where professionals are ready to engage with your offerings.

It's time to have some fun, explore, and experiment with LinkedIn Ads. Let's unlock the full potential of your campaigns and elevate your LinkedIn advertising game. Join us for an exciting journey into the world of LinkedIn Ads, and let's create, test, and succeed together!

Who this course is for:

Online Marketing Manager
Business Owner or SaaS
Marketing Manager curious about b2b Lead Generation