How To Create Highly Successful Retargeting Campaigns (2020)
4.2 (105 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,154 students enrolled

How To Create Highly Successful Retargeting Campaigns (2020)

Increase your advertising ROI by implementing Remarketing campaigns across Google Ads (AdWords) and Facebook/Instagram!
4.2 (105 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,154 students enrolled
Created by Andrew White
Last updated 4/2018
English
English [Auto-generated]
Current price: $104.99 Original price: $149.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Understand what retargeting is and how powerful it is
  • Design the correct retargeting strategy for your business
  • How to set up retargeting in Google Ads and Facebook Ads manager
  • Analyse the success of your retargeting campaigns
  • Know what you need to do from a GDPR compliance perspective
Requirements
  • A basic degree of knowledge on how to set up Google Ads campaigns and navigate Google Analytics
Description

From an Ex-Googler

A highly effective and up to date course, designed to guide you through implementing Retargeting/Remarketing strategies to gain huge returns on your advertising spend. 

I’ve designed this course to be as time-efficient and practical as possible. The course is designed with the purpose of allowing you to set up effective Retargeting campaigns to take your return on investment to the next level.

This course will take you through from developing your Retargeting strategy, implementing campaigns across Display, Video and Search on Google, YouTube and Facebook (And Instagram). We will also discuss measuring the effectiveness of your campaigns and finally GDPR compliance.

Who this course is for:
  • Marketers who want to learn about Retargeting
  • Entrepreneurs looking to adopt this strong ROI channel and drive revenue for your business
  • Students looking to increase your practical marketing knowledge
Course content
Expand all 18 lectures 01:35:10
+ Using Google Analytics to build your audiences
1 lecture 12:49
Using Google Analytics to build your audiences
12:49
+ Retargeting via Google Adwords
3 lectures 15:48
Retargeting in Adwords via Video (YouTube)
04:40
Retargeting in Adwords via Search
06:40
+ Retargeting via Facebook and Instagram
4 lectures 24:54
Introduction to Retargeting on Facebook and Instagram
01:47
The Facebook Pixel
05:39
Setting up Facebook and Instagram Retargeting
12:01
Facebook Lookalike audiences
05:27
+ Advanced Strategies: Negative and Sequential Video Retargeting
3 lectures 08:30
Negative Retargeting in Google Adwords
03:25
Negative Retargeting on Facebook and Instagram
02:05
Sequential Retargeting via YouTube
03:00
+ Measurement and Optimisation
1 lecture 13:31
Measurement and Optimisation
13:31