How To Create Highly Successful Retargeting Campaigns (2022)
What you'll learn
- Understand what retargeting is and how powerful it is
- Design the correct retargeting strategy for your business
- How to set up retargeting in Google Ads and Facebook Ads manager
- Analyse the success of your retargeting campaigns
- Know what you need to do from a GDPR compliance perspective
- A basic degree of knowledge on how to set up Google Ads campaigns and navigate Google Analytics
From an Ex-Googler / LinkedIn(er)
A highly effective course, designed to guide you through implementing Retargeting/Remarketing strategies to gain huge returns on your advertising spend.
I’ve designed this course to be as time-efficient and practical as possible. The course is designed with the purpose of allowing you to set up effective Retargeting campaigns to take your return on investment to the next level.
This course will take you through from developing your Retargeting strategy, implementing campaigns across Display, Video and Search on Google, YouTube and Facebook (And Instagram). We will also discuss measuring the effectiveness of your campaigns and finally GDPR compliance.
When correctly Implemented a Retargeting strategy can be a great addition to your marketing efforts. Due to the fact that potential customers are already aware of your brand, conversion rates from Retargeted users can be 10x higher than cold users. In this course I will illustrate that it is far from beyond the scope of marketers. Over the years platforms like Facebook and Google have made it increasingly easy and effective to implement these strategies.
Even with the changes bought about by Apple's iOS 14 announcement, Retargeting remains a valid strategy since Google and Facebook have implemented new measurement frameworks to maintain retargeting, lookalike and similar audiences.
I look forward to teaching you!
Who this course is for:
- Marketers who want to learn about Retargeting
- Entrepreneurs looking to adopt this strong ROI channel and drive revenue for your business
- Students looking to increase your practical marketing knowledge
Andrew has worked for the world's leading tech companies in roles at Google and LinkedIn. Here he advised on and sold advanced advertising solutions to ad agencies and global brands. Andrew now runs his own e-commerce business innerAthlete Nutrition, bringing an innovative data-driven subscription approach to the sports nutrition sector.
Andrew advises a range of business on their digital marketing strategies, bringing his blend of theoretical and practical knowledge to develop highly effective ROI driven strategies.
He also teaches digital marketing in London, and in his online courses, aims to bring the same enthusiasm and personality that he delivers in the classroom.
Andrew is incredibly passionate about digital marketing and tech. It's clear that businesses who embrace technology and change have been reaping the rewards, disrupting markets and leap-frogging traditional competitors.
A strong believer in education, Andrew enjoys sharing his experiences and knowledge with students from around the world.