Mobile App Marketing 2020: ASO, Advertising & Monetization
- 5.5 hours on-demand video
- 6 articles
- 47 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
Get your team access to 4,000+ top Udemy courses anytime, anywhere.
Try Udemy for Business- Get 1,000,000+ downloads for your app
- Top app monetization strategies
- Improve user retention, engagement, reviews and minimize uninstalls
- Personal help from the instructor in office hours and via messages in the course
- You will learn ASO (app store search optimization) and rank highly in Apple App Store and Google Play
- Get publicity for your app which will give you wide exposure
- Learn about mobile app business models
- You will learn how to grow your business beyond just apps
- You will be able to more accurately predict which app ideas might be good and which might not be too good
- You will become a much stronger mobile app entrepreneur
- Be excited to grow your app business into a big success
Use the most effective app promotion and monetization strategies to grow your app and make it as profitable as possible.
LATEST COURSE UPDATE FOR 2020:
Three great launch strategies for your app
Re-skinning apps: how to get downloads and make money
How to compete for competitive app store search terms
Improved audio/video quality for 90% of the course
* OVER 10,000 DELIGHTED STUDENTS HAVE TAKEN THIS COURSE
I am an independent mobile app entrepreneur just like you, and I created this course to help you:
Get 1,000,000+ downloads from mobile app store marketing
Save money by doing your own ASO (search engine optimization SEO for Android and the Apple App store) better than most consultants you might consider hiring
Create an app marketing strategy outside the app stores by getting press coverage and learning how to promote an app using social media and social sharing
Make money with effective app store monetization techniques to help you maximize your app revenue with subscriptions, in-app purchases, publishing effective ads, selling affiliate products and other common monetization strategies used by successful mobile app businesses
Help you create a successful mobile app business
Learn the strategies I used to get 1,000,000+ downloads for my apps, make money from them, and create a successful mobile app business.
WHAT MAKES THIS APP PROMOTION COURSE SPECIAL
The course shows you how to make a real business out of your app. This is what sets this course apart from all other courses. I realize that you may be excited about your app idea, and rush to have it built as soon as possible. But as an app entrepreneur, you need to understand what it takes to make your app a real business that makes money.
This course teaches you about app business models, high-level business strategies and app business planning. This is what makes this course special! This course will make you a strong business person, and a stronger app entrepreneur.
INSTRUCTOR BACKGROUND
My apps have 2,000,000+ cumulative downloads that I got for free in a 99% passive way and my income from apps is 99% passive as well. My book on mobile app business has been the #1 book on this topic on Amazon for the last few years, and it is used by a few universities and high schools across the country.
My app ranked #1 for the search "business" on Android for over a few years, and many of my apps dominate their search rankings in the Apple App Store and Google Play Store.
In this app promotion course, I teach you the insights and secrets I learned while growing my own mobile app business. Everything I teach in this course is something I have done and tried myself.
I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide, creating 6 and 7-figure businesses in the process, and I would love to help you.
BONUSES INCLUDED
* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable
* Free 15-minute coaching call (I don't sell anything and don't collect your email, just answer your questions)
* Personal invitation to my Facebook community when you complete the course
* My list of 50 business-success skills when you complete the course
* Be entered to get chosen for my student of the month status and have your business featured to my 100k+ students
OFFICE HOURS AND ONE-ON-ONE HELP - I DEVOTE MY PERSONAL TIME
What really sets this course apart is the personal time I give to hold office hours with students in this course. During the office hours you can ask me any business question you want, and I will do my best to help you. The office hours are free, I don't try to sell anything. It is just another thing I do to help you achieve your goals.
PERSONAL TOUCH AND WINNING SUPPORT
In addition to the course lectures, you get my help and advice! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours.
HOW THIS COURSE IS STRUCTURED
After you finish this mobile app marketing course, you should be much stronger in mobile app business strategy, mobile app marketing, and mobile app monetization.
The course is structured in 3 parts. The first part goes over some of the common mobile app fundamentals. If you are working on your first app, this is a must!
The second part of the course focuses on how to monetize your app. And the third part of the course gives you many effective strategies for app promotion to get a large number of downloads!
I also show you some of my favorite tools and outsourcing strategies that you can use for your own app development and growth.
WHY YOU SHOULD TAK THIS APP MARKETING COURSE NOW?
You might think that you will focus on the marketing and monetization strategies after your app is built and has launched. But that is a very costly mistake made by many first-time entrepreneurs.
This course will shed light on many parts of your business strategy, and allow you to choose a far more successful path for your app from the very beginning. That is why you should take this course before even writing the first line of code for your app.
Luckily, the course only takes about 4 hours to complete. So you can transform yourself and become a much stronger app entrepreneur in less than half a day. Take the course today, and see for yourself.
WHAT KINDS OF APPS DO STUDENTS IN THIS COURSE USUALLY MAKE?
Game apps, puzzle apps, social apps, photo apps, and productivity apps.
CERTIFICATE OF COMPLETION WHEN YOU FINISH THE COURSE
When you complete 100% of the videos in this course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your expertise and that you have completed a certain number of hours of instruction in the course topic.
MONEY-BACK GUARANTEE
The course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students.
Invest in your future. Enroll now.
- Mobile app entrepreneurs
- Mobile app developers
In this part of our app store marketing course, I show you how to do ASO keyword research. The keyword research I show here is with the Google Keyword Tool which is not necessarily part of app ASO, but it still translates well to the app stores. In fact, I prefer it to ASO keyword tools that are specific for app stores because those can sometimes be inaccurate since they don't actually have the real app store search data.
In this lecture of the ASO course I talk about how to do ASO keyword research. Later in the course I will show you how to actually do the keyword research by showing you two software tools. But for now I just explain the concept to help you understand exactly why ASO keyword research is important, and how you can do the keyword research for your app to make sure that you give your app the most potential to rank for relevant search terms that your potential customers or app users might be searching. App store keyword research is one of the most important topics in app store marketing. Also, quick note: when I say app store, I don't mean just the Apple App Store. I mean any app marketplace.
In the last lecture of our ASO course, we talked about doing ASO keyword research and in this lecture we talk about how to get your app to actually rank highly for those keywords, and how to move your app up in the rankings if it is not ranking highly. I talk specifically what the app stores look for in your app to decide whether to rank your app highly or not.
In this part of our ASO course, I explain how to write the mobile app title for ASO and to get people to take interest in the app. The title should be keyword rich, but should also be interesting and exciting for people who are browsing the app stores. Your title must really jump out and grab attention.
In this part of our ASO and app store marketing course, I explain how to write the app description to get more downloads. Your app store description should have just the right balance of keywords and a good range of keywords, but also it should be interesting for the human readers, and not just the search engines.
In this lecture of our ASO course, I talk about what to do if you have to make your app rank for competitive and difficult keywords. Most apps are in ASO niches that have very competitive keywords. So it you have a game app, social app, photo sharing app, puzzle app, business app, health and fitness app, then this lecture of the course is an important one for you.
Your app icon should get people's attention and help you get more downloads. If your app icon is awesome and bright, you can use it to get attention and get people to stop browsing and take a closer look at your app. The app icon is the only visual aspect of your app listing that people see when they browse the app stores and when your app appears next to other apps. So if your app icon is cooler and flashier, it can get your app more downloads.
In this lecture of the training I talk about how to launch your app. I give you 3 unique strategies to launch your app, and the beauty of them is that they can all be done together, with one going right after another. A single app or product launch is a myth for the consumers. As the app entrepreneur, I will fill you in on how to get the most out of your app launch and get as many downloads, users and exposure out of your launch as possible.
You want to keep people from uninstalling your app, and in this lecture of our training I explain exactly what to do to drastically decrease the amount of people who uninstall your mobile app.
This part of the course is a continuation of ASO. In fact, this is where we get into more advanced ASO strategies.
In this part of our ASO course, I talk about the importance of session length and its impact on ASO. It is very important to keep increasing the session length of your app. The session length is essentially the amount of time that the person keeps the app open each time they open the app. Session lengths are one of the top measures of engagement, and it is crucial that you work to keep increasing the session length for your app. In this part of the training I give a number of suggestions for how you can increase the session length for your app.
Every app must get good reviews. If it has good reviews, more people will download it, and it the app has bad reviews, fewer people will download it. In this lecture I give you tips to make sure that you have very good reviews for your mobile app. In this part of our app marketing course I talk about the importance of reviews in app stores and its impact on your ASO ranking.
Just like it is important to increase the session length for your app when people open your app, it is equally important to get people to actually open your app on a regular basis. In this lecture of the course I talk about how to make your app more of an every day use app, and what kinds of features make people open the app regularly, and help to make it a habit for people to open and use your app.
In this part of the mobile app marketing course I go over the ways you can make money from your app when your app is free. This is called the Freemium business model, and it is a very popular business model for apps. Freemium is actually the most common and most popular business model for mobile apps. In this part of the course I discuss different kinds or ads, in-app purchases, subscriptions and more.
In this part of the training I discuss whether your app should be free or paid. This is a big decision, and it is a big decision especially on Android and GooglePlay because once you make an app free or paid, and publish that app, you can never change that. You can change the price if the app is paid on Android, but you can never make it free.
So the decision of whether your app should be free or paid is a big one, and requires quite a bit of thought. This also effects how you position some of the features inside the app so whether you make the app paid or free will have a very large impact on your overall app business.
The best way to make money from mobile apps, whether they are iPhone, iPad or Android is this specific monetization method. Many people think that subscriptions are the best way to monetize apps, but the truth is that the best way to make money from apps is the strategy outlined in this lecture of the course. This strategy is sometimes called the whale monetization strategy. Call it what you will, but it is a fantastic way to make money from apps if you can manage to pull it off.
Smart ad mediation is another good way to increase your mobile app ad revenue. It isn't easy to do, but it is possible to boost your mobile app ad revenue with mobile app ad mediation. Although, as you know, ads are not my favorite way to make money from your mobile app.
Many people ask how to make the app go viral. Well, this isn't just a phenomenon in apps. Many entrepreneurs or regular people want their product to go viral on the web. The truth is that virality is little bit of a mixture of a pseudo science, luck, hard work, and precise strategy. In this part of the training I explain how to increase the chances of your app going viral. Want to make your app go viral? It might not be as difficult as it sounds. So watch this tutorial of our mobile app marketing course, and get started in making your app viral.
You can use discount sites to promote your app if you have either discount promotions from the full price of your app, or in-app purchase discounts. Not many people know about this app marketing strategy, but discounting is a really good marketing tactic that you should try. Also paid to free and vice versa strategies work.
List of discount and online coupon sites where you can promote your discounted apps or in-app purchases.