Mobile App Marketing 2020: ASO, Advertising & Monetization
4.3 (1,222 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
13,660 students enrolled

Mobile App Marketing 2020: ASO, Advertising & Monetization

Create a great mobile app business! Get 1,000,000+ downloads with app store optimization ASO (SEO) & strong monetization
4.3 (1,222 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
13,660 students enrolled
Created by Alex Genadinik
Last updated 8/2020
English [Auto]
Current price: $20.99 Original price: $29.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 5.5 hours on-demand video
  • 5 articles
  • 46 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Get 1,000,000+ downloads for your app
  • Top app monetization strategies
  • Improve user retention, engagement, reviews and minimize uninstalls
  • Personal help from the instructor in office hours and via messages in the course
  • You will learn ASO (app store search optimization) and rank highly in Apple App Store and Google Play
  • Get publicity for your app which will give you wide exposure
  • Learn about mobile app business models
  • You will learn how to grow your business beyond just apps
  • You will be able to more accurately predict which app ideas might be good and which might not be too good
  • You will become a much stronger mobile app entrepreneur
  • Be excited to grow your app business into a big success

Use the most effective app promotion and monetization strategies to grow your app and make it as profitable as possible. 


  • Three great launch strategies for your app

  • Re-skinning apps: how to get downloads and make money

  • How to compete for competitive app store search terms

  • Improved audio/video quality for 90% of the course


 I am an independent mobile app entrepreneur just like you, and I created this course to help you: 

  • Get 1,000,000+ downloads from mobile app store marketing

  • Save money by doing your own ASO (search engine optimization SEO for Android and the Apple App store) better than most consultants you might consider hiring

  • Create an app marketing strategy outside the app stores by getting press coverage and learning how to promote an app using social media and social sharing

  • Make money with effective app store monetization techniques to help you maximize your app revenue with subscriptions, in-app purchases, publishing effective ads, selling affiliate products and other common monetization strategies used by successful mobile app businesses

  • Help you create a successful mobile app business

Learn the strategies I used to get 1,000,000+ downloads for my apps, make money from them, and create a successful mobile app business. 


The course shows you how to make a real business out of your app. This is what sets this course apart from all other courses. I realize that you may be excited about your app idea, and rush to have it built as soon as possible. But as an app entrepreneur, you need to understand what it takes to make your app a real business that makes money. 

This course teaches you about app business models, high-level business strategies and app business planning. This is what makes this course special! This course will make you a strong business person, and a stronger app entrepreneur. 


My apps have 2,000,000+ cumulative downloads that I got for free in a 99% passive way and my income from apps is 99% passive as well. My book on mobile app business has been the #1 book on this topic on Amazon for the last few years, and it is used by a few universities and high schools across the country.

My app ranked #1 for the search "business" on Android for over a few years, and many of my apps dominate their search rankings in the Apple App Store and Google Play Store. 

In this app promotion course, I teach you the insights and secrets I learned while growing my own mobile app business. Everything I teach in this course is something I have done and tried myself. 

I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide, creating 6 and 7-figure businesses in the process, and I would love to help you.


* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable

* Free 15-minute coaching call (I don't sell anything and don't collect your email, just answer your questions)

* Personal invitation to my Facebook community when you complete the course

* My list of 50 business-success skills when you complete the course

* Be entered to get chosen for my student of the month status and have your business featured to my 100k+ students


What really sets this course apart is the personal time I give to hold office hours with students in this course. During the office hours you can ask me any business question you want, and I will do my best to help you. The office hours are free, I don't try to sell anything. It is just another thing I do to help you achieve your goals. 


In addition to the course lectures, you get my help and advice! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. 


After you finish this mobile app marketing course, you should be much stronger in mobile app business strategy, mobile app marketing, and mobile app monetization. 

The course is structured in 3 parts. The first part goes over some of the common mobile app fundamentals. If you are working on your first app, this is a must! 

The second part of the course focuses on how to monetize your app. And the third part of the course gives you many effective strategies for app promotion to get a large number of downloads! 

I also show you some of my favorite tools and outsourcing strategies that you can use for your own app development and growth.


You might think that you will focus on the marketing and monetization strategies after your app is built and has launched. But that is a very costly mistake made by many first-time entrepreneurs. 

This course will shed light on many parts of your business strategy, and allow you to choose a far more successful path for your app from the very beginning. That is why you should take this course before even writing the first line of code for your app. 

Luckily, the course only takes about 4 hours to complete. So you can transform yourself and become a much stronger app entrepreneur in less than half a day. Take the course today, and see for yourself. 


Game apps, puzzle apps, social apps, photo apps, and productivity apps.


When you complete 100% of the videos in this course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your expertise and that you have completed a certain number of hours of instruction in the course topic.


The course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students. 

Invest in your future. Enroll now.

Who this course is for:
  • Mobile app entrepreneurs
  • Mobile app developers
Course content
Expand all 86 lectures 10:48:42
+ ASO (App Store Optimization)
12 lectures 01:12:20

In this part of our app store marketing course, I show you how to do ASO keyword research. The keyword research I show here is with the Google Keyword Tool which is not necessarily part of app ASO, but it still translates well to the app stores. In fact, I prefer it to ASO keyword tools that are specific for app stores because those can sometimes be inaccurate since they don't actually have the real app store search data.

In this lecture of the ASO course I talk about how to do ASO keyword research. Later in the course I will show you how to actually do the keyword research by showing you two software tools. But for now I just explain the concept to help you understand exactly why ASO keyword research is important, and how you can do the keyword research for your app to make sure that you give your app the most potential to rank for relevant search terms that your potential customers or app users might be searching. App store keyword research is one of the most important topics in app store marketing. Also, quick note: when I say app store, I don't mean just the Apple App Store. I mean any app marketplace.

Preview 09:20

In the last lecture of our ASO course, we talked about doing ASO keyword research and in this lecture we talk about how to get your app to actually rank highly for those keywords, and how to move your app up in the rankings if it is not ranking highly. I talk specifically what the app stores look for in your app to decide whether to rank your app highly or not.

Preview 03:36
WORKSHEET: ASO engagement signal optimization
Keywords field for Apple App Store

In this part of our ASO course, I explain how to write the mobile app title for ASO and to get people to take interest in the app. The title should be keyword rich, but should also be interesting and exciting for people who are browsing the app stores. Your title must really jump out and grab attention.

How to write the title for your Android or iPhone app

In this part of our ASO and app store marketing course, I explain how to write the app description to get more downloads. Your app store description should have just the right balance of keywords and a good range of keywords, but also it should be interesting for the human readers, and not just the search engines.

How to write the mobile app description

In this lecture of our ASO course, I talk about what to do if you have to make your app rank for competitive and difficult keywords. Most apps are in ASO niches that have very competitive keywords. So it you have a game app, social app, photo sharing app, puzzle app, business app, health and fitness app, then this lecture of the course is an important one for you.

ASO for competitive keywords

This is the first exercise in this mobile app marketing course. I put it in the beginning of the course because I wanted to make sure that you are active in taking the course and not just passively watching the tutorials.

Practice activity: Competitor keyword research and many other keyword topics

Here is another simple exercise you can do to start this mobile app marketing and ASO course to immediately get more downloads for your app.

App localization: Get hundreds of percent more downloads

Your app icon should get people's attention and help you get more downloads. If your app icon is awesome and bright, you can use it to get attention and get people to stop browsing and take a closer look at your app. The app icon is the only visual aspect of your app listing that people see when they browse the app stores and when your app appears next to other apps. So if your app icon is cooler and flashier, it can get your app more downloads.

App icon design to boost downloads and ASO ranking
App marketing quizz
1 question
+ Sensor Tower keyword research (optional since it is a paid tool)
4 lectures 14:11
SensorTower's Keyword Optimization tool
SensorTower's Keyword Research tool
+ UPDATE: Something business-altering that happened to my app!
2 lectures 09:39
UPDATE: Something business-altering that happened to my app!
UPDATE 2: About 45 days after previous video
+ Google SEO for your app
2 lectures 03:49
SEO for your app URL in Google search
SEO for your website
ASO vs. SEO quizz
1 question
+ Launching your app like a pro
3 lectures 11:08

In this lecture of the training I talk about how to launch your app. I give you 3 unique strategies to launch your app, and the beauty of them is that they can all be done together, with one going right after another. A single app or product launch is a myth for the consumers. As the app entrepreneur, I will fill you in on how to get the most out of your app launch and get as many downloads, users and exposure out of your launch as possible.

Preview 04:35
Release your app on iPhone or Android? Or another way?
WORKSHEET: App launch plan
+ Increasing positive ASO signals to boost your ranking
4 lectures 24:36

You want to keep people from uninstalling your app, and in this lecture of our training I explain exactly what to do to drastically decrease the amount of people who uninstall your mobile app.

This part of the course is a continuation of ASO. In fact, this is where we get into more advanced ASO strategies. 

Preview 04:21

In this part of our ASO course, I talk about the importance of session length and its impact on ASO. It is very important to keep increasing the session length of your app. The session length is essentially the amount of time that the person keeps the app open each time they open the app. Session lengths are one of the top measures of engagement, and it is crucial that you work to keep increasing the session length for your app. In this part of the training I give a number of suggestions for how you can increase the session length for your app.

How to increase session lengths and influence your ASO ranking

Every app must get good reviews. If it has good reviews, more people will download it, and it the app has bad reviews, fewer people will download it. In this lecture I give you tips to make sure that you have very good reviews for your mobile app. In this part of our app marketing course I talk about the importance of reviews in app stores and its impact on your ASO ranking.

REVIEWS: Many ways to increase the number of good reviews and avoid bad reviews

Just like it is important to increase the session length for your app when people open your app, it is equally important to get people to actually open your app on a regular basis. In this lecture of the course I talk about how to make your app more of an every day use app, and what kinds of features make people open the app regularly, and help to make it a habit for people to open and use your app.

How to get people to use the app regularly
+ How to make money with your app
6 lectures 21:22

In this part of the mobile app marketing course I go over the ways you can make money from your app when your app is free. This is called the Freemium business model, and it is a very popular business model for apps. Freemium is actually the most common and most popular business model for mobile apps. In this part of the course I discuss different kinds or ads, in-app purchases, subscriptions and more.

Common and most popular ways to make money form your app

In this part of the training I discuss whether your app should be free or paid. This is a big decision, and it is a big decision especially on Android and GooglePlay because once you make an app free or paid, and publish that app, you can never change that. You can change the price if the app is paid on Android, but you can never make it free.

So the decision of whether your app should be free or paid is a big one, and requires quite a bit of thought. This also effects how you position some of the features inside the app so whether you make the app paid or free will have a very large impact on your overall app business.

Free vs. paid & how much should you charge for your app

In this part of our mobile app marketing and monetization course I talk about monetizing with ads with a strategy called the rewarded ads strategy. This is one of the most effective ways to make money on apps with ads.

Rewarded ads monetization strategy

The best way to make money from mobile apps, whether they are iPhone, iPad or Android is this specific monetization method. Many people think that subscriptions are the best way to monetize apps, but the truth is that the best way to make money from apps is the strategy outlined in this lecture of the course. This strategy is sometimes called the whale monetization strategy. Call it what you will, but it is a fantastic way to make money from apps if you can manage to pull it off.

The "whale" monitization pattern

Smart ad mediation is another good way to increase your mobile app ad revenue. It isn't easy to do, but it is possible to boost your mobile app ad revenue with mobile app ad mediation. Although, as you know, ads are not my favorite way to make money from your mobile app.

The strategy to make a lot of money with ads using smart ad mediation software

This is a relatively new lecture in this apps course. In this lecture I explain how to make money from your app in additional ways like writing a book based on your app or creating an online course based on your app.

Ideas to monetize your app experience from outside of the app stores
+ Virality from inside the app
3 lectures 10:57

Many people ask how to make the app go viral. Well, this isn't just a phenomenon in apps. Many entrepreneurs or regular people want their product to go viral on the web. The truth is that virality is little bit of a mixture of a pseudo science, luck, hard work, and precise strategy. In this part of the training I explain how to increase the chances of your app going viral. Want to make your app go viral? It might not be as difficult as it sounds. So watch this tutorial of our mobile app marketing course, and get started in making your app viral.

How to build in virality to your mobile app
Viral coefficient introduction
Viral coefficient calculator
+ Additional hacks to promote and market your app
4 lectures 09:41

I show a cool trick or growth hack for getting your promo video to rank well on YouTube without putting too much effort into YouTube marketing. I used this strategy of our mobile app marketing course myself, and it worked really well for me.

Nifty YouTube growth hack for mobile apps

You can use discount sites to promote your app if you have either discount promotions from the full price of your app, or in-app purchase discounts. Not many people know about this app marketing strategy, but discounting is a really good marketing tactic that you should try. Also paid to free and vice versa strategies work.

Growth hack to get a spike in downloads, make more revenue & get featured

List of discount and online coupon sites where you can promote your discounted apps or in-app purchases.

Coupon sites where you can promote discounts or and promotions you do

In this part of our mobile app marketing course, I show a nifty little strategy anyone can use to increase app downloads by simply adding a link to your apps to your email signature.

How to get more app downloads with your email signature