Online Personal Trainer Masterclass

Define your fitness business name to establish identity and convey services aligned with your niche. Check availability, target the right clients, and craft a simple, positive brand.

Learn to program workouts by answering seven key questions—workout types, setting, equipment, duration, frequency, program length, and benefits—then apply smart, consistent, injury-aware planning for client results.

Choose between one-time purchases with lifetime access and ongoing memberships based on your offerings. Bundle programs and upsells to boost revenue while maintaining value and ongoing content creation.

Learn to set up online fitness programs in a secure member portal, featuring follow-along and clip-based workouts, a 30-day schedule, and downloadable training and nutrition guides.

Build a tiered sitemap by outlining top level, subpages, conversion and sales pages, and protected membership content, ensuring easy access and clear offering.

See how to design a fitness business website from sitemap to protected member content, with navigation, home and program pages, multiple call to actions, and a bundled all access pass.

Define a recognizable, trusted online trainer brand by aligning colors, typography, logos, imagery, personality, and messaging with your target demographic, and strengthen consistency, loyalty, and awareness through a design style.

Craft a logo that reflects your online fitness brand by reviewing identity, researching inspiration, choosing a suitable logo type, selecting colors and typography, and ensuring vector, single-color usability.

Create a cohesive brand style guide with a 5–8 color palette, 2–3 fonts from Google Fonts, and clear typography and icon guidelines for web and print consistency.

Designers learn to set up a brand style guide in sketch to ensure consistency. Follow along to build color palettes, typography, logo placement, and artboards for on-brand assets.

Create wireframe layouts for your training program website using sketch, mapping content and layout with mockups, planning a mobile-friendly design and a strong call to action above the fold.

Create web page wireframes in Sketch by building responsive 1440×1024 artboards, layering nav, hero, program sections, photos, and dual buttons, with placeholders for logos, text, and forms.

Replace all temporary elements in your web page wireframes with photos, colors, backgrounds, and graphics using sketch, while following your style guide for a consistent, on-brand design.

Design your home page in sketch by turning wireframe placeholders into real photos, text, graphics, and colors, adjusting headers, hero overlays, opacity, masks, and style-guide colors.

Design your program page in sketch by turning a wireframe into a final layout, applying hero images, masking, opacity, and color choices, with downloadable templates.

Export and optimize Sketch graphics for development by grouping elements, choosing JPEG or PNG with transparent backgrounds, and saving assets in an accessible directory.

Create printable training guides alongside online versions to help clients perform workouts, including progress trackers and exercise demonstrations; wireframe for an 8.5 by 11 page, export to pdf.

Design your training guides in Sketch and export them as PDFs for download and printing from your website, using templates, wireframes, and branded layouts.

Design lead capture and landing pages with a single goal to collect leads or conversions, featuring above the fold video, clear benefits, what visitors receive, and a call to action.

Design landing pages by converting wireframes into final layouts in Sketch, applying your brand style guide, adjusting hero imagery, overlays, colors, and call-to-action elements.

Choose between follow-along full workout videos and short 20–30 second clips to demonstrate movements, then set up a consistent, well-lit filming space with clear audio and professional editing.

Learn to edit workout videos in iMovie by importing media, placing clips on the timeline, cropping the beginning and end, and exporting in 720p for clean content.

WordPress offers a flexible, open source platform with cost-effective upkeep, search engine optimization readiness, social media integration, and easy plugin installation.

Set up your hosting account with WP Engine, select a plan, register, and create your site using WordPress, then access the dashboard for building and getting support.

Set up the foundation for your online fitness business by creating a new site, adding a custom domain, securing the site, and installing a WordPress theme and essential plugins.

Learn to create a WordPress installation on a WP Engine server, including adding a site and naming the environment. Set your password and access the WordPress admin.

Register a custom domain with GoDaddy, connect it to your WP Engine hosting, and point it to your WordPress site using DNS A records.

Secure your website for free with Letsencrypt SSL from the WP Engine dashboard by selecting your domain, enabling secure all URLs, and watching the padlock appear.

Install and activate your WordPress theme by going to appearance > themes > add new. Then install the 18 Tags Pro plugin and activate its license for lifetime updates.

Learn to install WordPress plugins, upload or drag-and-drop zip files, install and activate them, adjust settings, and explore a recommended lineup including WP Bakery Page Builder, Yoast SEO, and MonsterInsights.

Learn to build mobile-friendly web pages using the WP Bakery page builder, a wysiwyg drag-and-drop tool that requires no coding, with cloning and templates via add-ons like Visual Composer kit.

Learn to build a WordPress home page with the WP Bakery Page Builder, using a hero image, background, video, text, responsive typography with Lato fonts, and call-to-action elements.

Duplicate pages and posts with the duplicate post plugin, then create reusable templates with the template plugin in WordPress, using WP Bakery page builder templates to apply across pages.

Learn to build and organize your website navigation in WordPress by creating a primary menu with top-level and submenu items, duplicating for mobile, and styling to match your brand.

Create and configure the primary and mobile navigation in WordPress by building menus, adding pages, enabling login/logout links, and styling via the customize panel.

Learn to capture leads on your website with Gravity Forms. Create forms such as basic contact forms, newsletter sign up, giveaways, contests, and free trials to grow your email list.

Build an online submission form using Gravity Forms in WordPress, add name, email, phone, and comments fields, then embed it with the WP Bakery module.

Protect your online fitness content and sell programs to paying members using WordPress and MemberPress, featuring access rules, drip content, coupons, stable and secure design, and stripe payment integration.

Install the memberpress plugin on your WordPress site to create memberships, protect content, and process payments, then set up your account, download, and activate with your license key.

Learn to create memberships in WordPress with the Memberpress plugin, set one-time lifetime access, and protect pages with membership rules.

Learn how to set up a Stripe account, activate it, and integrate with the MemberPress plugin on WordPress to accept payments for training programs.

learn how to host and embed fitness videos on your website, compare WordPress media library with video hosts, and optimize with Vimeo's customizable player, privacy controls, stats, categories, and support.

Learn to create a Vimeo account, upload and secure workout videos, and embed them on a protected WordPress page using the WP bakery video module.

Promote your online personal training brand on Facebook, Instagram, and YouTube by posting valuable, varied content, videos, text, and graphics, and using testimonials and blogs to attract clients.

Learn to create and automatically schedule your social posts with Buffer, connect Facebook, Instagram, LinkedIn, Twitter, and Pinterest, then compose posts with images and queue them for specific times.

Master email marketing by nurturing leads from landing pages into an email database, maintain brand consistency, and build single and automated MailChimp campaigns across up to 21 touchpoints.

Set up a Mailchimp account and connect it to your WordPress site using the Gravity Forms Mailchimp add-on to create forms that collect leads for targeted email campaigns.

Learn to create a single Mailchimp email campaign by setting recipients and from address, then design with a header and content, add a call-to-action, and send.

Create an automated welcome email campaign in MailChimp, customize the design and subject, and schedule follow-up emails after signup, with options to adjust triggers and add more messages.

Launch paid ad campaigns on Facebook, Instagram, and Google ads to drive instant traffic for your fitness business. Set objectives, budgets, audiences, and publish ads, with Google display and remarketing.

Expand your fitness business by creating workouts and programs, offering free trials and fitness challenges, adding lead capture pages and online personal training, while building a community through consistent marketing.