How to Create an Awesome Demo Video for Your Business
3.3 (323 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
10,601 students enrolled

How to Create an Awesome Demo Video for Your Business

You don't need to spend $10K in order to have a professional video produced. Learn to make one yourself the easy way!
3.3 (323 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
10,601 students enrolled
Created by Miguel Hernandez
Last updated 10/2016
English [Auto]
Current price: $104.99 Original price: $149.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 8.5 hours on-demand video
  • 1 article
  • 17 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Scriptwriting - Learn to create simple, compelling, effective scripts in less than 2 hours
  • Animating - Learn to create awesome animations quickly and cheaply
  • Voice over - Learn how to record great voice over audio with no budget or where to hire great voice over talent.
  • Editing- Learn how to put animation, audio, sound, all together with Final Cut or iMovie
  • Promoting - Learn great social media marketing techniques to promote your video and increase your chances of it becoming viral
  • How to produce explainer videos from scratch

Videos Rule. If your company's website doesn't have them, you are missing out on an awesome way of communicating with your customers. Explainer videos are an easy and dynamic way of letting folks know about your products or services and they can mean the difference between a lookie-loo and actual sales.

Unfortunately, many companies let the high costs of professional videos turn them off to the real power of this marketing medium. Some folks even create low quality videos in-house.

As dynamic and powerful as videos can be, bad videos can be just as persuasive... in a totally negative way - giving potential customers a bad impressive of your company. Rather than adding poor quality videos to your site, you're probably better off not adding videos at all.

Now your company can stand out from the crowd and you don't need to spend $10K in order to have a professional video produced for your site. Are you ready for this? You can start enjoying the benefits of learning how to make your own, professional quality videos now with the help of an awesome video series that teaches you everything you need to know.

Who this course is for:
  • Promote your startup and explain your services quickly and concisely
  • Increase your conversion rates by up to 400%
  • Keep your information pages clutter-free
  • Use your demo video as an elevator pitch to raise capital
Course content
Expand all 91 lectures 08:46:09
+ Student Testimonials and Sample Demo Videos
1 lecture 04:41
I created this course with the intention to provide an alternative for cash strapped startups to produce their own demo videos. As a producer It hurt to turn down many hard working entrepreneurs because they just could not afford an studio like mine to produce their demo video. So I sat down and spe…
Preview 04:41
+ Intro
4 lectures 14:08

Welcome to the Grumo Course where I will teach you everything I know about creating awesome demo videos. Oh Yeah!

How to create awesome demo videos

Have you noticed more and more websites' landing page have a big demo video promoting their products and services?
Miguel explains the benefits of using a great demo video on your website.

Why does your website need a demo video?

Miguel talks about the 9 steps he follows to create demo videos.

The 9 Production Stages
+ Script Writing
17 lectures 01:25:27

5 Parts, yes 1, 2, 3, 4, and Cinco!

Learn the 5 parts of a great script

Learn the 7 things a script must have to be a hit.

What makes a script awesome?
The 5 Sales Impulse Factors
The whole advertising industry summed up
08 - Study Case 1: The Hipmunk demo video
Study Case 1: Analyzing the Hipmunk video script
Study Case 1: Analyzing the Hipmunk video script 2/2

This PDF contains several revisions of the Hipmunk video script so you can see how it evolved before it went into production.
You'll notice that most changes simplified lines and helped to shape a more coherent and emotional story.
There are 2 possible approaches to a 1st script draft. Start with a barebones script with no story and add to it, or write a script with all the features of the product and simplify it to the essential ones.

Hipmunk Script - All Versions
7 pages
Study Case 2: The HighlightCam Demo video 1/2
Study Case 2: The HighlightCam Demo video 2/2
How to apply the SUCCESS rules an independent script paragraph
Using Excel to apply the SUCCESS rules
Comparing a Good script line versus a Bad one
Stay away from boring, aim for balance
Applying the SUCCESS rules to a whole script
Learn the importance of a good script ending
Reviewing all the main points
+ Storyboarding
10 lectures 01:12:34
Intro to Storyboarding
Storyboarding requirements
Creating a storyboard template
Using Omnigraffle for Storyboarding
Storyboard sections explained
Drawing your Storyboard Shots
Scanning and importing your shots
Storyboard Samples
Highlightcam Storyboard and Omnigraffle File
1.8 MB

This ZIP file contains: The SUCCESS Excel template, the Storyboard template Omnigraffle file, and the Storyboard 9 rectangle board in PDF.

Grumo Storyboarding Files
300.7 kB
+ Voiceover
6 lectures 29:37

Hardware and software options to record voice over.
Demostration of how to record voiceover with an iPhone and a blanket. 

Voiceover recording intro

Miguel shows how he records voice over with an iPhone by actually showing the iPhone screen.

iPhone voiceover app demo
Transferring voiceover from iPhone to PC via WiFi
Background noise removal using Audacity
Background noise removal using Soundtrack Pro

Use to find a great selection of affordable voice over artists.

Hiring a voiceover professional online
+ Illustration
11 lectures 50:33
Hardware for Illustration
Software for Illustration
Creating an asset list
Setting up Illustrator

Only works on CS5.

Project File for Illustrator Setup up
71.6 kB

Here are all the Illustrator files for the WhiteBoar project compatible down to CS2

Whiteyboard Illustrator Files
1.2 MB
Drawing in Illustrator
Coloring in Illustrator
Project Files for Coloring and Drawing in Illustrator
201.7 kB

How to prepare your assets to be imported into After Effetcts.

Prepping assets for animation
Project File for Prepping for After Effects
104.5 kB
+ Animation
16 lectures 01:17:12
Animation Software and Hardware
Setting up an After Effects project
What are Comps in After Effects
Project File for After Effects Comps
5.2 kB
Importing Assets into After Effects
Project Files for Importing Assets in AE
267.5 kB
Rigging a Character in After Effects
Project File for Rigging a Character
10.5 kB
Animating a Shot in After Effects
Project Files for Animating a Shot
520.5 kB
Adding Effects in After Effects
Project Files for Effects in AE
113.7 kB
Creating Low-Res Previews in After Effects
Project file for Creating Low-Res Preview
20.4 kB
Final Render and Video Delivery

All project files used to render the final version delivered to client.

WhiteyBoard After Effects project
42.9 MB
+ Sound Design
1 lecture 00:00

Listen to my finished masterpiece here (make sure you wear earplugs)

Garage Band Demo Project Files
6.8 MB
+ Editing
4 lectures 48:42
Editing software
Overview of Final Cut Pro
Shortcuts and basic editing actions
Adding the sound track and exporting the final video
+ Delivering
12 lectures 49:44
Intro to Compressing and Delivering Video
Encoding video using Quicktime
Encoding video using MPEG Streamclip
Encoding video using VLC
Encoding video using Final Cut Pro
Encoding video using Compressor
Delivering options introduced
Delivering video via Email
Delivering video via YouSendIt and WeTrasnfer
Delivering video via YouTube and Vimeo
Delivering video via FTP
Tracking video performance with Wistia