How to Create an Awesome Demo Video for Your Business

Deliver a concise product pitch in a demo video with friendly, natural language, avoiding clichés, and apply five impulses—urgency, fear of loss, greed, indifference, and the Jones effect—to boost sales.

Watch the Hipmunk demo video, analyze the script and user journey, and note how it presents flight options on a single screen with sorting by price, duration, and times.

Analyze a successful demo video script to show how polishing the script before storyboarding saves time and money, and align client goals with what can be animated.

Analyze the Hipmunk video script's five sections—problem, solution, how it works, the meat and potatoes, and the close—and organize acts to craft a concise, engaging demo video for business.

Apply the success rules to evaluate and strengthen your demo video script by making it simple, concrete, emotional, and urgent, with a practical Excel scoring method.

Learn to use Excel to apply the success rules—simple, concrete, credibility, emotional story, and smile—testing each line to improve your demo video.

Avoid being boring by balancing emotion, clarity, and meat-and-potatoes messaging, using a simple, credible story that sells your product or secures funding while engaging viewers.

Create a storyboard template in Omnigraffle by arranging four square sections in a 16 by 9 layout and using alignment guides, and export the result as PTF for your animator.

Learn how to craft storyboard shots by sketching simple characters on a 3x3 template, previewing look frames, and transferring rough drawings into vector illustrations for client approval and final animation.

Scan your drawings, slice them in fireworks into jpeg frames, and export shots to build a storyboard; then drag and drop images into the template and name each shot incrementally.

Design clear storyboards and craft an explainer demo video for your app with simple illustrations, fluid transitions, a careful soundtrack, and deliver a final 24 fps 1280x720 movie.

Transfer iPhone voiceover files to a PC over wifi using the voice record app and the IP address, then export as mp3 with Audacity for quick editing in final cut.

Explore illustration software, highlighting Illustrator for infinite zoom as a robust vector tool, and compare Photoshop, Painter, Flash, and After Effects for bitmap and vector workflows.

Analyze the storyboard to draft an asset list, avoid duplicating logos across scenes, and separate items that would be animated as distinct assets, such as room components.

Illustrate a baby character in Illustrator using brushes, the smooth tool, and Pathfinder boolean operations to separate colors, manage layers, and prepare for animation.

Color your Illustrator illustration using palettes, swatches, and the eyedropper to apply consistent tones. Adjust hue, saturation, and brightness, and save favorites to a swatch palette for future projects.

This lecture demonstrates two ways to import assets into After Effects: flatten as footage or preserve layers by using a multi-layer composition, then nest comps for organized animation.

Change anchor points on character layers to control rotation, scale, and position in After Effects. Move anchor points to the head, shoulders, and eyes, then test animation.

Animate a rigged baby in After Effects using keyframes for arms, eyes, mouth, and hair, syncing to audio, with motion blur, plus a camera pan and room parenting.

Master final render settings for a full 1280 by 720 resolution export with the best quality animation, and deliver it to clients using Dropbox public links.

Explore final cut pro panels, import media, and build a project in the main timeline by organizing video, voiceover, and audio tracks, then render and adjust sequence settings.

Learn to compress your demo video for internet delivery, shrinking from about 400 mb to 15–20 mb (roughly 50 mb) using QuickTime, VSC, and MPEG Streamclip.

Encode video with MPEG Streamclip, export from QuickTime to MPEG-4 stereo at about 128 kbps, and reduce file size while preserving quality for easy sharing.

Deliver your demo video via email with a 10–15 MB limit, free transfers like you send it and we transfer, and ftp with password-protected links.

Explore free large-file transfer options YouSendIt and WeTransfer, with two gigabyte limits and the ability to send high-resolution video, plus paid upgrades for branding and faster delivery.

Track video performance with Wistia to monitor second-by-second viewing, heat maps, and how much of the video viewers see, proving the video’s impact on attention and sales.