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Creating and Selling Webflow Templates in 2026
102 students
Creating and Selling Webflow Templates in 2026
Become a Webflow template creator to turn your Webflow skills into side income. A complete, practical and honest guide.
Created byZoya Aqib
Last updated 2/2026
English
What you'll learn
- Which templates are high in demand and how to decide what’s worth building
- How the template process works from idea to development to submission to approval
- What Webflow actually looks for when reviewing templates
- Why templates get rejected, how to avoid those mistakes, and what to do if yours gets rejected
- How to optimize thumbnails and SEO for maximum visibility
- Strategies for pricing, marketing and promotion
- What realistic sales and earnings timelines look like
- How analytics and sales payouts work
- Scaling from 1 template to a whole catalog for steady side income
Explore related topics
Course content
6 sections • 32 lectures • 2h 5m total length
Requirements
- A Webflow account (the free plan is sufficient - paid plans are not required)
- Ability to design and build complete websites in Webflow (this course does NOT cover Webflow basics or how to build websites from scratch)
- Understanding of core design principles (layout, spacing, typography, visual hierarchy)
- Experience with real Webflow projects is strongly recommended (having worked with real content, breakpoints, edge cases and real-world constraints can help you build much stronger templates)
Description
You’ve been thinking about selling Webflow templates for a while but there are so many questions holding you back.
“How do I become a Webflow template creator?”
“What type of templates should I create?”
“How much can I realistically make from selling Webflow templates?”
You look at published Webflow templates and think “I could do that. Heck, I could do better than that!” But you’re not sure how to go about it, or whether creating and selling Webflow templates would financially be worth the time and effort.
Like you, I Googled all these questions when I was starting out and didn’t find nearly enough information about what actually goes into creating and selling Webflow templates. So after 1.5 years of being a template creator, I decided to create the guide that I wish I had when I started.
This course is a complete, realistic and practical step-by-step guide to creating and selling Webflow templates.
What we’ll cover:
Choosing what type of Webflow template to create
Planning your template from research to design inspiration, pricing, positioning and more
Creating your first template in line with Webflow’s requirements
Optimizing your design to meet Webflow’s quality standards
Understanding why templates get rejected, how to avoid those mistakes and what to do if your template gets rejected
Marketing your template using free methods
Setting up payments through Stripe (and what to do if Stripe isn’t available in your country)
Understanding how template sales and income typically look after launch
Building a catalog of templates that can become a scalable business
Overcoming self-doubt, nerves and perfectionism
And everything in between!
Benefits of becoming a Webflow template creator:
Creating digital products you can sell repeatedly instead of relying only on client work
Building a fantastic portfolio that attracts more client work
Getting “template customization” projects from people who buy your templates
Working on designs purely of your choice without any creative limitations
Taking advantage of exciting Webflow updates, including keeping 95% of your template earnings and the freedom to sell your templates even outside the Webflow marketplace!
What this course is NOT:
A “get-rich-quick” guide with shortcuts, hacks or unrealistic promises
A tutorial on how to use Webflow to build websites - you must already be comfortable using Webflow
Who this course is for:
- Webflow designers and developers who already know how to design and build complete websites
- Freelancers and agencies wanting to add a scalable revenue stream alongside client work
- People who want to understand the business of creating and selling Webflow templates