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30-Day Money-Back Guarantee
Marketing Digital Marketing Marketo

How to create and run a live event in Marketo

Its time to build your live event
Rating: 4.7 out of 54.7 (5 ratings)
21 students
Created by Gregg Hunter
Last updated 8/2019
English
30-Day Money-Back Guarantee

What you'll learn

  • How to Create a live event in Marketo
  • How to plan your live event
  • How to create and add Mytokens to your assets
  • Recognise when to use the Event Program and which channel is best
  • Power your event using Smart Campaigns
  • Set up the Live Event Check-in app
  • How to build and add assets to your Event Program
  • Analyse data before and after your event
  • Recreate a similar event by cloning

Requirements

  • To know how to create assets in Marketo
  • 3-6 months experience using Marketo
  • Some Marketing automation knowledge

Description

This course will help you plan, build and track your live event in Marketo, adding Mytokens, landing pages, emails and Smart campaigns to power your program.

After completing this course you will be able to complete the following:

  • How to plan your live event

  • How to create and add Mytokens to your assets

  • Recognise when to use the Event Program and which channel is best

  • Power your event using Smart Campaigns

  • Set up the Live Event Check-in app

  • How to build and add assets to your Event Program

  • Analyse data before and after your event

  • Recreate a similar event by cloning

Who this course is for:

  • PR/Events Marketers
  • Digital Marketers
  • Marketing Managers

Course content

3 sections • 15 lectures • 1h 40m total length

  • Preview03:20
  • Pre Event planning- recognising what is needed
    10:11
  • Adding Folders and Tracking costs
    06:11
  • Creating tokens Slides
    05:04
  • Creating Tokens in Marketo
    07:42
  • The registration process
    12:34
  • Building the registration process in Marketo
    16:33
  • Adding SMART Campaigns to power your Program
    05:06
  • Preview01:21
  • Sending an invitation and reminder emails
    12:37

  • Preparing the Check - In App and the Event Calendar
    04:15
  • Using the Check-in app during your event
    04:37

  • Creating follow up emails based on who has and hasn't attended your event
    05:24
  • Preview03:03
  • Preview02:44
  • Recap and Test
    10 questions

Instructor

Gregg Hunter
Marketing Automation Trainer
Gregg Hunter
  • 4.4 Instructor Rating
  • 112 Reviews
  • 5,779 Students
  • 4 Courses

I am an experienced marketing instructor working within the marketing automation industry. I have worked and trained in many platforms including Marketo, SFMC, DotMailer and Otherlevels. I currently hold the Marketo Certified expert qualification and my aim is to help and pass my understanding on to marketing people in the simplest of ways.

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