How to create and run a live event in Marketo
What you'll learn
- How to Create a live event in Marketo
- How to plan your live event
- How to create and add Mytokens to your assets
- Recognise when to use the Event Program and which channel is best
- Power your event using Smart Campaigns
- Set up the Live Event Check-in app
- How to build and add assets to your Event Program
- Analyse data before and after your event
- Recreate a similar event by cloning
Requirements
- To know how to create assets in Marketo
- 3-6 months experience using Marketo
- Some Marketing automation knowledge
Description
This course will help you plan, build and track your live event in Marketo, adding Mytokens, landing pages, emails and Smart campaigns to power your program.
After completing this course you will be able to complete the following:
How to plan your live event
How to create and add Mytokens to your assets
Recognise when to use the Event Program and which channel is best
Power your event using Smart Campaigns
Set up the Live Event Check-in app
How to build and add assets to your Event Program
Analyse data before and after your event
Recreate a similar event by cloning
Who this course is for:
- PR/Events Marketers
- Digital Marketers
- Marketing Managers
Course content
- Preview03:20
- 10:11Pre Event planning- recognising what is needed
- 06:11Adding Folders and Tracking costs
- 05:04Creating tokens Slides
- 07:42Creating Tokens in Marketo
- 12:34The registration process
- 16:33Building the registration process in Marketo
- 05:06Adding SMART Campaigns to power your Program
- Preview01:21
- 12:37Sending an invitation and reminder emails
Instructor
![Gregg Hunter](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.3 Instructor Rating
- 116 Reviews
- 6,169 Students
- 4 Courses
I am an experienced marketing instructor working within the marketing automation industry. I have worked and trained in many platforms including Marketo, SFMC, DotMailer and Otherlevels. I currently hold the Marketo Certified expert qualification and my aim is to help and pass my understanding on to marketing people in the simplest of ways.