How to Create an email Program in Marketo

Learn how to create an email program in Marketo from start to finish by navigating marketing activities, using a sandbox, and organizing folders for the program.

Create a new Marketo program for a one-off email blast announcing a new product, using initials in the name for easy search, then set type and channel to email sent.

Create a target audience for an email program using smart lists, filtering by country (US) and job titles (manager, president, director), then review counts and blocks before scheduling and approval.

Create and edit Marketo emails by naming the email, selecting a template, editing copy and images, setting a subject line, adding a CTA, and previewing before approval.

Schedule emails in marketo by selecting dates, setting 10:00 in the recipient's time zone, and enabling Headstart processing twelve hours before send for large audiences.

Approve your email program by clicking the bottom right corner; if changes are needed, unapprove, edit the draft on the left, then reapprove on the main tab before the date.