How to Create an email Program in Marketo
- New to Marketo
In this video, I will cover how to create and email program within Marketo. You will see how to add an audience, utilise the email editing tools, schedule and approve your program.
You will also learn what a SMART campaign is and what you can do with it.
It is aimed at those people that have never used Marketo before or have never built or edited an email Program.
- New users to Marketo
- People that have never built or edited an email
- Introduction and creating a folder
- Creating a Program
- Your Target audience
- Creating and editing your email
- Scheduling your email
- Approving your Email Program
- What a smart campaign is what it can do
I am an experienced marketing instructor working within the marketing automation industry. I have worked and trained in many platforms including Marketo, SFMC, DotMailer and Otherlevels. I currently hold the Marketo Certified expert qualification and my aim is to help and pass my understanding on to marketing people in the simplest of ways.