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How to Create an email Program in Marketo
Rating: 4.4 out of 5(164 ratings)
8,541 students

How to Create an email Program in Marketo

Create your one off email blast
Created byGregg Hunter
Last updated 8/2019
English

What you'll learn

  • How to set up an Email Program in Marketo
  • How to Edit an Email
  • How to Schedule an Email

Course content

2 sections • 7 lectures • 32m total length

  • Introduction and creating a folder1:56
  • Creating a Program2:00

    Create a new Marketo program for a one-off email blast announcing a new product, using initials in the name for easy search, then set type and channel to email sent.

  • Your Target audience5:38
  • Creating and editing your email10:22

    Create and edit Marketo emails by naming the email, selecting a template, editing copy and images, setting a subject line, adding a CTA, and previewing before approval.

  • Scheduling your email1:47
  • Approving your Email Program0:53

Requirements

  • New to Marketo

Description

In this video, I will cover how to create and email program within Marketo. You will see how to add an audience, utilise the email editing tools, schedule and approve your program.

You will also learn what a SMART campaign is and what you can do with it.

It is aimed at those people that have never used Marketo before or have never built or edited an email Program.


Who this course is for:

  • New users to Marketo
  • People that have never built or edited an email

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