Hey there! I’m Lachezar Arabadzhiev and for the past five years I have helped companies harness the power of data in a variety of ways to drive business growth and innovation. I began my career as a digital marketer at Microsoft, but soon transitioned to the audience and analytics world, where I had the opportunity to work with major brands including Air Canada, RBC, Walmart, Kimberly-Clark, Nintendo, Mazda and HSBC.
Throughout all that time, I always loved teaching and developing learning programs for my fellow colleagues and friends. That passion materialized in early 2021 in the form of a brand new company that I was luckily enough to start.
I am currently the Founder and CEO of SkildLabs, where I help companies and individuals build better learning experiences through the power of education. With SkildLabs, I believe we have the ability to empower students globally and create more interactive learning experiences. How? By combining the learning tools already available and a better method for organizing learning experiences.
What about Google Data Studio?
I have been working with the Google Data Studio beta since early 2017 and have built a wide variety of visualisations and automation flows. From performance-based dashboards with joined GMP sources (GA360, CM and DV360) to audience-driven segmented views with log-level data. In addition, I am a Display and Video 360 (DV360) expert having ran the audience strategy, inventory selection and programmatic optimisation experiments for the programmatic media buying at Royal Bank of Canada (RBC).
I am also a Certified GMP expert and an official speaker at the Canadian Google Data & Analytics Summit, 2018.