How to Build a Strong Personal Brand: A step by step guide
What you'll learn
- After taking this course you will understand personal branding and the importance of it. You'll understand how to setup your own platforms and digital footprint. You'll understand the offline aspects to personal brand and how you can leverage opportunities from them.
- None. All you need is the enthusiasm and passion to improve your own personal brand
Your personal brand is what people say about you when you're not in the room - Jeff Bezos, Amazon
Having started my own company at the age of 19 and never worked for anyone else, I've successfully built and used my personal brand to drive company growth over the 20 years we've been in business. We are now a team of just under 20 turning over just shy of a million GBP a year. Much of that growth can be attributable to opportunities I've developed through my own brand.
I've been a blogger since the mid 2000's and run my own YouTube channel which in one single year I uploaded entrepreneurship tips every day for a complete year. I've been coaching and speaking all over the UK and Europe on the topic of personal branding for the last five years and this course is an amalgamation of the main areas I cover time and time again.
I guest lecture on Exeter and London Business School MBA programs as well as teaching students up and down the country how to develop and use their own brand value to increase their chances of employability.
I'm incredibly passionate about this subject and regularly use stories that have come from my very own journey.
Who this course is for:
- Anybody who wishes to use their personal brand to get ahead in life. It might be that you're searching for that perfect job, or generate more opportunities for your business or be seen as the expert in your field. These are all areas which this course will help you with
I started my main business Optix Solutions, a digital marketing agency when I was just 19 out of a bedroom at Exeter University with a few course mates. Over the last 17 years that company has grown into one of the leading digital agencies in the South West, employing over 15 people and working with the likes of Exeter University, Stags Estate Agents, Ashfords Solicitors and the NHS.
I have a passion for public speaking and have talked at events all over Europe. I have spoken on Exeter University's One Planet MBA as well as the prestigious MBA program at London Business School both on the topic of digital trends.
I have a keen interest in Entrepreneurship and sit on the board of a number of other companies. I run my own YouTube channel giving advice and tips to budding entrepreneurs.
I live in Exeter with my wife Lizz, two children Oscar (2) and Alexa (3 months), my dog Freddie and cat Wilbur. I'm a fanatical skier and support West Ham as well as The mighty Exeter Chiefs. You can find me on almost every social media site so please look me up and engage, after all thats what social media is about right?