How to Craft a Customer Centric Value Proposition Design

Name: How to Craft a Customer Centric Value Proposition Design
Rating: 4.0 (139 reviews)

Learn 4 amazing Value Proposition tools the super professionals use. Craft presentations and text that will impress.

Created byDaniel Nilsson

Last updated 7/2021

English

What you'll learn

Understand what a Value Proposition is and is NOT
Use 4 amazing tools to write Advanced Value Propositions
Design your own base Value Proposition
Start your own path to become a Value Proposition Professional

Course content

5 sections • 26 lectures • 1h 5m total length

Introduction1:40
Why should you care about Value Propositions? If you are providing B2B products and solutions, you are most likely interacting with prospect many times over a long time period. It is very easy to fall into the dangerous trap of features and functions. Often I hear sales and marketing people start a pitch that is not focused around what is important, the customer. Instead their focus is to do their story talking about their product and company.

In my introduction I give you an outline what this course is about.
It's all about customer focus2:52
The first thing you need to learn is to stop talking and start listening to your customers. To build the perfect Value Proposition you need to really understand who your customers is.
The definition of Value Proposition1:14

Give me 5 minutes to twist your mind – We hire products to do things for us1:17
Tool 1 Download - The Value Proposition Designer1:48
Tool 1 - The customer job4:55
I retell tell the story from professor Clayton Christensen where he present the insight that “We hire products to do things for us”.
Tool 1 - Define the customer1:12
Before you start using tool nr 1, the Value Proposition Designer you need to define your customer.
Tool 1 - How to use the Value Proposition Designer6:46
Learn the basics on how you use Tool 1, the Value Proposition Designer. I give you the basic definitions of a customers job, the pains they want to avoid and the gains they are looking for.
Tool 1 - Questions you can ask yourself when using the Value Proposition Canvas2:51
A great set of questions that will help you when you are using the Value Proposition Canvas.
Tool 1 - Become a Master - More resources0:32
Check out these additional resources from Alexander Osterwalder and his company Strategyzer on how to ue the Value Proposition Canvas.
Tool 2 Download - Analyse your values compared to competitors0:55
With Tool nr 2 we analyze your values compared to competitors.
Tool 2 - How to use the value analyse tool1:55
With Tool nr 2 we analyze your values compared to competitors. Here I explain how to use the tool.
Tool 3 Download - The Value Proposition Builder from Futurecurve2:35
Futurecurve has created a methodology and process to create value propositions that takes in a broader spectrum of inputs. This tool is a great compliment to the first two but demands more time and resources.
Tool 3 - How to use The Value Proposition Builder from Futurecurve9:08
Futurecurve has created a methodology and process to create value propositions that takes in a broader spectrum of inputs. This tool is a great compliment to the first two but demands more time and resources. Here I explain how to use the tool.
Tool 4 Download - Value Promise Story0:19
B2B technology marketer Gordana Stik, has created 10 steps to create a really good B2B Value Proposition and what I like about the tool is that we get the support of a flow, a story. Here you can download the tool.
Tool 4 - How to create a Value Promise Story3:57
B2B technology marketer Gordana Stik, has created 10 steps to create a really good B2B Value Proposition and what I like about the tool is that we get the support of a flow, a story. In this video I will go through the tool and how to use it.
Practise Project nr 11:51
Practise Project nr 1 - Use tool nr 1 and tool nr 2. If you are an A student why not also use tool nr 2 and 4 ;-).

The 5 parts of a Value Proposition - The Written Description1:46
Value propositions can be used in many different places such as web pages, product sheets, sales presentations, etc and it may look different depending on the format. To help you get started you can write the base value proposition. This lecture gives you an outline on how to do it.
The 5 parts of a Value Proposition1:54
Value propositions can be used in many different places such as web pages, product sheets, sales presentations, etc and it may look different depending on the format. To help you get started you can write the base value proposition. This lecture gives you an outline on how to do it.
How to write value propositions for websites and presentations1:08
Practise Project nr 20:52
Practise Project nr 2 - Create you own Base Value Proposition

How I broke the code for advanced Value Proposition design5:04
2003 I started to work for Mentice, a company designing medical simulation software and hardware for endovascular procedures. My new job was a real challenge for me. First of all I have never worked in health, secondly the vertical is heavily regulated and for the third I did not have a clue what endovascular was. Learn how I broke the code for advanced Value Proposition Design.
Examples of value Propositions5:16
To inspire you, I give you a few examples of Value Propositions.
More examples and inspiration1:50
10 Characteristics of Great Value Propositions0:36
Alexander Osterwalder, the creator of the Value Proposition Designer ( tool 1), has created a list of 10 characteristics of Great Value propositions.

Requirements

I will give you everything you need

Description

You need to stand out in 3 seconds
The competition is fierce and you need to be able to catch interest in less than 3 seconds and then keep it. This is true no matter if you are creating a message for a presentation, the web, a speech or a video.

Most likely you do the following misstakes today

You start a presentation with a company overview
You start a presentation about your product
Your webpage is all about your product
You have more then 10 words on your power point slide

Tools the super professionals use will be yours
In this course your will learn how to create amazing B2B Value Propositions that will not only say what you need to say but will catch the interest of the person you are trying to reach in a totally new way. I will show you 4 tools that the super professionals use and how to use them.

Why should YOU take this course?
No matter if you are in sales , marketing, an entrepreneur, manager or standard business Joe you will have a new way of thinking when you create your message and you will be able to better tailor it to your audience.

Who this course is for:

Entrepreneurs
Sales people
Marketing Professionals
Managers
Service Professionals
Business Professionals

How to Craft a Customer Centric Value Proposition Design

What you'll learn

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Course content

Section 1: What is a Value Proposition3 lectures • 6min

Section 2: 4 tools to help you build a value proposition14 lectures • 40min

Section 3: What should the Value Proposition consist of4 lectures • 6min

Section 4: Value Proposition Examples4 lectures • 13min

Conclusion1 lecture • 1min

Requirements

Description

Who this course is for: