Product Strategy & Roadmapping

Name: Product Strategy & Roadmapping
Rating: 4.3 (31 reviews)

Strategic Thinking for Leaders, Product Managers & Startups

Created byTeresa Cain | #1 Bestselling Author | Executive MBA | MS in Innovation

Last updated 2/2024

English

What you'll learn

Create a product vision
How to research user personas
Perform competitive research & battle cards
Build a strategic ecosystem map
Gain knowledge in your industry through research
Create a multi-year strategic roadmap in Figma FigJam
Get buy-in from stakeholders on your strategic vision
Utilize design sprints to validate roadmap assumptions

Course content

6 sections • 33 lectures • 1h 5m total length

Welcome & Introduction1:28
Strategic Thinking vs. Tactical Thinking1:52
Roadmaps are a Great Visual for Strategic Thinking1:17
10 Step Model to Becoming a Strategic Thinker1:42

Step 1: Establish a Vision1:29
Step 2: Empathize with Stakeholders1:21
User Personas2:01
JTBD2:56
Buyer Personas4:48
Identify buyer personas to understand purchasing motivations and decision making; tailor messaging, product positioning, and an out-of-the-box SaaS solution for buyers like Ramona and end users like Derek.
Using ChatGPT to Establish a Vision, User Persona and Buyer Persona

Step 4: Build an Strategic Ecosystem0:45
Learn how to build a strategic ecosystem map by researching growth opportunities and mapping partnerships, integrations, competitors, and prospects around your product or organization.
Strategic Ecosystem Map Examples2:38
Summary Page for Top 3 Companies in Each Section2:40
Step 5: Ideate Solutions0:56
Document Your Ideas1:39
Document your ideas using a familiar tool to ideate on long-term growth, outlining strategic roadmap areas and pitching top ideas in an ideation session.

Step 6: Validate Priorities1:08
Conduct a Two Hour Design Sprint0:55
Two Hour Design Sprint Method1:22
Use the two hour design sprint method, in three stages over 120 minutes, to empathize with customers, explore the problem, and sketch and vote on high-value solutions.
Benefits of 2 Hour Design Sprints1:15
2 Hour Design Sprint Template1:18
Step 7: Create a Strategic Roadmap0:36
Strategic Roadmap Investment3:26
Break down the roadmap into five categories—enriching your business, competitive gaps, expanding into verticals, innovation, integrations—and allocate 30%, 25%, 20%, and 15% to client requests/technical debt, gaps, verticals, and innovation.
Strategic Roadmap Examples in PPT2:59
Strategic Roadmap Example in Figma FigJam1:17

Step 8: Sell Your Vision1:30
Slide Deck Example to Sell Vision to Stakeholders1:52
Step 9: Accept Feedback1:42
Step 10: Update Roadmap2:02
Update the strategic roadmap by integrating ongoing research and new ideas, review with stakeholders quarterly, and execute with product, engineering, and design sprints while tracking market shifts, economy, and competition.
It's Time to Create Your Strategic Roadmap!1:50

Requirements

You will learn everything you need to know.

Description

Requirements:

You'll need an account with Figma FigJam. A free plan is available.

No previous experience in product management, roadmaps, research or strategy is needed.

No previous Figma FigJam skills required.

Description:

Hi, I'm Teresa Cain and welcome to Product Strategy & Roadmapping: Strategic Thinking for Leaders, Product Managers & Startups in which you will learn how to upgrade your business strategy skills and optimize outcomes by applying strategic thinking techniques such as creating a vision, understanding your audience and buyers, perform competitive analysis, build out a strategic ecosystem, and bring it all together in creating a 5 year strategic roadmap. Roadmapping is a great way to communicate a business or product strategy in a meaningful way, both inside and outside the organization methodical way balancing both financial impact with strategic fit for and long-term vision. In this powerful session you will get access to 7 Figma FigJam Templates that will teach you how to be a strategic thinker and upgrade your business strategy skills including learning how to:

Create a product vision
Research user personas
Perform competitive research & battle cards
Build a strategic ecosystem
Gain knowledge in your industry through research
Create a multi-year strategic roadmap in Figma FigJam
Get buy-in from stakeholders in your strategic vision

What's Included:

Receive the tools and a step-by-step instruction on creating a strategic roadmap:
60 minutes of Training Videos
Resources, tips and tools
7 Figma FigJam templates including:
- Strategic Ecosystem Map
- 5 Year Strategic Roadmap
- Competitor Battle Cards
- 2 Hour Design Sprints
- Buyer Persona
- Buyer Personas vs. User Personas
- User Persona vs. JTBD

Who this Course is for:

Product managers, product owners, general managers, entrepreneurs, business leaders and executives
Anyone looking to become a strategic thinker.
Anyone wanting to balance financial impact with strategic fit and long-term vision.
Anyone who wants to start using collaborative tools like Figma Figma to create a strategy beyond PPT
Anyone needing to create a new strategy for a product, business concept, problem or idea
Suitable for those new to strategy and strategic leaders looking for new ways to ideate

Who this course is for:

Product Managers
Entrepreneurs
Business Leaders
Start-up Founders
Business Professionals
Product Marketing Managers
Partnership Managers
General Managers

Product Strategy & Roadmapping

What you'll learn

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Course content

Welcome & Introduction4 lectures • 6min

Steps 1-2 Establish a Vision and Empathize with Stakeholders5 lectures • 13min

Step 3: Research the Industry to Understand Competitive Advantages5 lectures • 9min

Steps 4-5 Build a Strategic Ecosystem, Ideate Solutions5 lectures • 9min

Steps 6-7 Validate Priorities, Create a Roadmap9 lectures • 14min

Steps 8-10 Sell Your Vision, Accept Feedback, Update Roadmap5 lectures • 9min

Requirements

Description

Who this course is for: