SOLD OUT – How to Create An Event & Offer Continuing Ed
What you'll learn
- How to put on a successful event
- How to offer continuing education credits
- Why public speaking can explode your business
- The best ways to create an event
- Have a passion to share your knowledge with others
- Enjoy teaching and public speaking
- Be tech savvy with social media
- Have computer skill
You've decided to organize a conference. It's quite a task!
At least six months before the event, you should begin planning. For larger conferences, planning may begin a year ahead. There will be many moving parts.
There are a million things you want to know. How do you begin? How do you choose the right speakers? What venue is best suited for your needs?
Even though organizing a conference can be a difficult task, it is not impossible. You don't have to invent the wheel. Follow these steps.
This top-level guide will help you organize a conference. This guide will walk you through all the steps and connect you to useful tools and articles that will help you make your job easier. These steps don't necessarily follow a chronological order -- you may start to contact potential speakers before you have secured a venue. But they will give you an idea of where to focus your attention first.
Are you ready to organize that conference?
Step 1: Choose a theme
A theme is essential for any conference. What is the conference's unifying message? And what are the main takeaways for attendees?
The most effective themes are relatable and catchy. They also trigger emotions. The conference should inspire and stimulate discussion. This is what your theme should do.
For example, "Stronger together as a team" might be a better theme that "Achieving greater efficiency through cross-functional collaboration."
It is not just a rallying cry for everyone involved; it will guide you branding and promotion, from designing your logo to creating social media hashtags to printing posters, brochures and other collateral.
Additional reading and tools
A great guide from TED: Create a topic
This is a great list of ideas to help you brainstorm: 127 themes and concepts for your next corporate event
Step 2: Assemble your A-team
You won't likely be the one organizing a conference. We'd be surprised if that was the case.
To manage different aspects of promotion, negotiation, and planning, you will need a core team. The following people will be part of your core team:
Planning group: Conference venue and accommodation. Activities, catering.
Administration team - Budgeting, attendee registration and ticket sales. This person/team will be your main contact for all questions regarding the conference.
Marketing team - Contacting media, creating promotional materials, managing your website, blog and social media activities.
The Sponsorships Team is responsible for securing sponsors and applying for grants. Only relevant to conferences that depend on outside sources of funding. Obviously)
Volunteers : Helping with all activities on-site on the day. This includes ticket scanning, door management, managing the guest list, maintaining the guest list, dressing, guiding people, and so on.
Your primary job is to coordinate the team and assign tasks.
Step 3: Create a budget and a business plan
You will need to create a budget, regardless of whether your conference is sponsored. It is important to understand where your money is going.
A budget can help you determine the cost of attending the conference. These are the most important items that you should budget for:
Members of the team
When searching for venues or negotiating contracts, it is a good idea to prepare a budget.
This course takes you step by step on how to choose a topic, locate the venue, produce, market and sell out your event. The instructor has 25 years’ experience in the creation, marketing and production of conferences and events. Putting on an event takes meticulous planning. This course provides a checklist from beginning to completion taking your profits to the bank.
What is your passion?
What do you love to teach others?
Hundreds if not thousands of people want to learn from you. Are you a dynamic speaker? Do you like telling stories? What are you an expert in that other people seek your advice?
If you are a therapist or life coach teaching is another way to expand your business. But all businesses have people in them who do product demos, seminars and more.
If you are one of them then this course is for you!
Who this course is for:
- Public speakers
- Udemy Instructors
- Subject Experts
Scott Paton has been podcasting since the spring of 2005. He has executive produced and/or co-hosted over 45 podcasts. An internationally renowned speaker, Scott has presented to audiences from London, England to Sydney, Australia, from Vancouver, BC to New York, NY, from LA to Rwanda. Thousands of entrepreneurs and NGO's have changed their public engagement strategies based on Scott's sharing. We hope you will, too!
Scott has over 640,500 students from 199 countries taking at least one of his 100+ courses.
Scott joined Udemy in 2013. In late 2014, one of his clients inspired him to make a video course on Podcasting. He revisited Udemy and got very excited at the potential. After his course went live, Scott told his clients and many decided to make courses but needed help, so he has become a co-instructor with them, while continuing to support and build his own courses. His co-topics all include areas of life-long learning by Scott, including Futures Trading, Alternative Health, EFT, and Relationships.
Research published this year by Harvard and Stanford Business Schools suggests that health problems associated with job-related anxiety account for more deaths each year in the US than Alzheimer’s disease or diabetes. It is likely that the same is true in the UK.
The combination of the Amazon story and the recent study into the impact of work-related stress means that there are important questions that all organisations should ask themselves.
These include: What type of management culture do we foster? What informal conflict management techniques do we offer to foster healthy workplace relationships? What are we doing to enable people at work to enjoy their jobs and thrive, both psychologically and physically?
Scott teaches non-violent communication techniques that help managers live healthier productive lives.