Five Steps to Create Powerful Content
- 2 hours on-demand video
- 16 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- By the end of this course you will know how to craft a powerful message that will make an impact
- You will learn to apply the 5-step process AIMER (aucience, intention, message, explain, rehearse)
- You will be able to communicate with a clear message and structure
What do you do when you have to prepare content for an article, a blog post, a presentation or a lecture? If you are like me a few years ago or like most people, you get anxious. This is exacerbated when you have to speak in front of an audience. Every time you think about the content you have to put together you feel overwhelmed and you leave it for later. You keep procrastinating until you really have no more time left and then you quickly put the content together. Then you more or less wing it and you miss the opportunity to make an impact. Although you are still alive, you have a lingering feeling that the whole process could have been a lot better. And you are right.,
I want to help you get on the right track as you prepare content for your presentation, speech, article and so on, so you start well and you finish with a bang. In this course you will learn a practical 5-step process to craft powerful content that you can begin using straight away. This process will help you distill a clear message that your audience will understand, care about, and act upon.
Good content will help you communicate so people listen to you, remember you, and act on your ideas. This in turn will enable you to move others to action.
The course is structured around the 5 steps summarized in the acronym AIMER: Audience, Intention, Message, Explain, Review. This course is an investment in your ability to prepare content. You will not only have an outline for your next communication, you will learn a process that you will be able to apply to every presentation, blog post, article you have to prepare for the rest of your life. Sign up now and start making an impact. Thirty-day money back guarantee applies.
- If you give presentations, write reports, communicate in team meetings...
- If you are a leader that needs to communicate your vision and ideas
- If you are an emerging entrepreneur
- If you want to develop your communication skills to be able to make an impact
The main points you will learn in this lecture are:
-What needs to happen in order for your ideas to make an impact.
-Why it's difficult to make an impact but you can do it.
-How I know that this process works.
-Introduction to the 5-step process AIMER.
In this lecture you will learn the basic elements of communication so you understand the rest of the course:
This lecture describes the structure of this course and briefly introduces the meaning of AIMER:
-Audience: who are they?
-Intention: what do you want them to think, feel, or do differently?
-Message: what is your take-home message?
-Explain: choose and structure information to support your message.
-Review: review your outline before engaging in the communication process.
In this lecture you will understand that the focus of communication should be your audience and not you:
-Analogy of communication being like a journey in which you are the driver and your audience are the passengers.
-Introduction to analysing your audience.
In this lecture you will learn how to answer the question: Who is your audience? Most importantly you will know that the more you know about your audience the better. You will look for essential demographic information about your audience:
-Civil or religious affiliations.
In this lecture you will answer the following questions regarding your next communication:
-What is their attitude towards you?
-What is their attitude towards your subject?
-What is there attitude towards engaging?
You will learn the "ELSE" principle which is that most people would prefer to be somewhere else, doing something else with someone else. That is why your message has to be powerful if you want to make an impact.
In this lecture you will learn what needs to happen during and after your communication for it to be most effective and for you to make the biggest impact.
-Learn what needs to happen for your message to ROAR.
In this lecture you will structure the information so you keep your audience with you at all times. Your structure will have the following parts:
-Introduction: attention grabber, agenda, benefits, take-home message.
-Body: points, illustration, transition.
-Conclusion: summary, call to action.