How To Create a Memorable Elevator Pitch & Sell Yourself

“So, tell me about yourself.”

It’s one of the most difficult questions to answer.

An interview usually starts off with this question but you can also get asked it at a networking event, when meeting someone for this first time in social situation or when you are making a pitch for your business to a potential client.

This lesson will cover:

• The 2 main reasons why people struggle to answer this question.

• How answering this question with confidence and clarity is a real game changer, especially when it comes to growing our careers or business.

• How long your pitch should be to have maximum impact.

• How your elevator pitch is all about your Personal Brand.

• The framework for your pitch – how to construct it one level at a time.

• The 2 golden rules when creating and delivering your pitch.

Having your own professional label makes it easy for you to get your own head around yourself and makes it easier for others to better understand and relate to you too.

However, if you don’t know what to call yourself or if your label is too vague, then you have to leave it up to others to fill in the blanks.

That’s the last thing you want!

In this lesson, you will learn:

• How to create your own professional label and decide what to call yourself.

• How to set the stage for your pitch – the first thing you should say.

• How to make your professional label relatable for others.

You can download the, 'How to Create a Memorable Elevator Pitch' PDF Workbook in the resources section of this lecture.

A strong elevator pitch effectively positions you in the market for the most impact.

It lets people know exactly where you ‘fit’, which makes it a lot easier for them to relate to your brand.

I’m going to introduce you to a whole new way of looking at yourself and how to position yourself in the market in such a unique way that you’re sure to stand out from the crowd.

Clients of mine who have used this technique said it has been a complete game changer both in the way they approach their job search, during interviews and in their career in general.

In this lesson, you will learn:

• How to position yourself in the market.

• How to really connect with your audience and grab their attention.

• How to tell people what you really do in a way that makes them sit up and want to know more.

You will need the, 'How to Create a Memorable Elevator Pitch' PDF Workbook to complete the exercise for this lecture. You can download it in the resources section for Lecture 3.

If you were suddenly asked for your top 5 skills, could you identify and talk about them in specific detail?

Knowing what makes you great in your industry and being able to communicate it with clarity, is a sure way to stay ahead of the competition.

However, when it comes to knowing what makes us amazing, in many cases, we only understand the real surface level, the tip of the iceberg.

In this lesson, you will learn how to:

• Uncover your real industry skills.

• Communicate your skills and areas of expertise in detail and with confidence.

• Use the right industry language to talk about your expertise and experience.

• Avoid talking about the ‘fast food’ skills.

Everyone loves a good story!

Your elevator pitch is your story and your background is a very important part of it.

People love a journey, it keeps them interested, especially if your career has taken a number of twists and turns like mine.

In this lesson, you will learn how to select and then work the relevant parts of your career journey and personal background into your elevator pitch to enrich it and keep people engaged.

Do you know what makes you valuable to an organisation?

A lot of people really struggle to understand their value in the market and this is a key reason why they often undersell themselves.

Understanding your value is a powerful tool in not only nailing your elevator pitch but also managing and growing your career.

Being able to communicate your value will also help you understand your worth, which means you can command the right salary or rates.

In this lesson, you will learn:

• My amazing technique to identify and unlock your value to an organisation.

• The 2 areas where you can have the most value and impact in a business and how to plug into that.

• How to weave you value statement into your elevator pitch for maximum impact.

I believe everyone should have a goal. It keeps you focused, motivated and prevents your career from drifting.

A great way to end your elevator pitch is to state what you’re looking to achieve.

If you’re a business, it could be about growth or acquiring new customers.

If you’re wanting to climb the career ladder it could be a promotion, to move into a new space or even start your career.

In this lesson, you will learn how to:

• Achieve your goals by sharing them as a key part of your elevator pitch.

• Increase your value to an organisation through your goals.

• Really connect and resonate with your target audience by communicating what you want to achieve.

Now that you’ve learnt the framework for creating an awesome and engaging elevator pitch, it’s time to thread it all together in a compelling message.

In this lesson, you'll create your actual pitch.

I will also share with you some tips and tricks on how to improve your pitch delivery and grow your confidence in answering that question, 'so, tell me about yourself?'