How to Create a Powerful Capability Statement (Step-by-Step)
4.2 (51 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
270 students enrolled

How to Create a Powerful Capability Statement (Step-by-Step)

If you want to win government contracts, you'll need the right marketing tools to open doors for your business.
4.2 (51 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
270 students enrolled
Created by Abraham Xiong
Last updated 9/2015
English [Auto]
Current price: $119.99 Original price: $199.99 Discount: 40% off
1 day left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 7 articles
  • 10 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Learn what is a capability statement
  • Templates to help you get started
  • Learn how to create your own capability statement
  • Discover the 7 Keys to success in the government market
  • Learn how to find agencies and prime contractors
  • Learn how to appropriately market your capability statement
  • Sample marketing emails
  • Plus much more....
  • No prerequisites or requirements are needed to take this course

HOW TO CREATE A POWERFUL CAPABILITY STATEMENT.. so you can win government contracts is a course teaching you how to create the ideal marketing collateral for the government market.

After years of working as a consultant in the government industry, I was deeply disturbed by the challenges which small business have. I saw the disparities that limited small businesses from success. According to the SBA, small businesses represent 99.7% of American companies, yet they are only winning 20% of federal dollars. Women owned small businesses represent 41% of companies, yet are only winning 4.3% of contracts. Minorities represent 35% of the population, yet are only winning 5.6% of contracts.

As such, I left the consulting world and decided to start the Government Contractors Association. I wanted to do something to help impact the disparities and challenges which existed in the most lucrative industry. This course is one of the many training tools and resources which I have created to help change the disparities and the "economic injustice" which exists in the government market.

In this course, you'll learn that the government does not use brochures or flyers. They use capability statements. If you want to have the best chance of winning contracts, then you'll need to have a literature that speaks to your audience.

This course guides you step-by-step on how to create a capability statement. It explains why you need one, what are the components and how to use it.

In this course you'll also receive guidance on how to find an agency so you can market your capability statement to. You'll learn 7 important keys to unlock more contract opportunities. You'll also receive templates and samples so you don't have to start from scratch. Just use the templates and edit them so you can finalize your capability statement quickly.

This is your opportunity to grow your company in the $500 billion government market. Use this course to help you to create your marketing capability statement for the largest customer in the world.

Who this course is for:
  • Small businesses
  • Struggling government contractors
  • Individuals interested in the government market
  • IT companies
  • Construction companies
  • Anyone trying to break into the government space
  • Women owned small businesses (WOSB)
  • Service Disabled Veteran Owned Small Businesses (SDVOSB)
  • 8a Certified companies
  • Hubzone certified companies
  • Section 3 companies
  • Minority owned businesses
Course content
Expand all 33 lectures 01:40:49
+ Getting Started
3 lectures 05:37
Introduction - A Little About Me

Please read this disclaimer and check the appropriate box.

In using these documents, I agree that the samples and templates are used for educational purposes only. It is not a substitute to seeking professional counsel such as an attorney or accountant. I take full responsibility and risks in using these documents.


Please click the YES statement to acknowledge that you've read this disclosure.

1 question
+ Components of a Capability Statement
8 lectures 22:36
The 6 C's of a Capability Statement
Links to Accessing Codes
First C: Codes
Second C: Core Competencies
Third C: Company Data
Fourth C: Corporate Expertise/Differentiators
Fifth C: Clients - Past Performance
Sixth C: Contact Information
+ Creating Your Capability Statement
3 lectures 11:30
Sample Capability Statements
Use these templates to create your Capability Statements
+ Marketing Your Capability Statement
10 lectures 36:53

To be a successful contractor you'll need to know what are important factors which government agencies utilize. There is a public or open policy and a cultural policy of how things are actually done and how contracts are actually awarded. This list will help you with understanding these things.

7 Keys to Success in the Government Market

KLT is very important in your success as a government contractor. Your Capability Statement is used to open doors for you to establish relationships. Ultimately, you'll need to establish KLT. To be successful, it's not about what you know, who you know, but who knows you back.

What is KLT?
1 question

To be successful in the government market, you have to build many relationships to have the best chance of winning contracts. Use this relationship triangle to get more familiar with the different parties you'll need to know.

Preview 03:15
It's not about who you know!
Who's Your Audience?
Opening Doors to New Relationships
How to Find Your Target Audience
Marketing to the Department of Defense
2 pages
Subcontracting as a Starting Point
2 pages
Marketing your small business to large prime contractors
Marketing Email Samples
+ Conclusion
4 lectures 09:05
Tips for Success
How To Get Your Foot In The Door

In your endeavors to grow your company in the government market, a capability statement is one of the key tools you'll need. If you have questions or get stuck along way, feel free to reach out to me so I can help you with it. Also, you can use the discussion tool above.


As a student of this course, there's no charge for me to review your completed capability statement. Just email me your capability statement and put this phrase on the subject line: "Capability Statement Review".

Also, I can answer any questions you may have with other areas in the government market, such as, certification support, proposal writing or marketing/relationship strategies.

Abraham Xiong


FREE REVIEW & Answers to your Questions
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