How to Write a Business Plan

This module will help you describe both your planned business and the market that you'll operate in. You'll learn how to introduce your business model, your products and services, and the market entry and growth strategy.

Part 1 focuses on your business model, products, and services.

This module will help you describe both your planned business and the market that you'll operate in. You'll learn how to introduce your business model, your products and services, and the market entry and growth strategy.

Part 2 focuses on your entry into the market.

This module will help you describe both your planned business and the market that you'll operate in. You'll learn how to introduce your business model, your products and services, and the market entry and growth strategy.

Part 3 focuses on your company's growth strategy.

This module will introduce you to the importance of market research and analysis and will also teach you about primary and secondary research and the difference between the two.

Module 4b will continue the theme of market research and analysis and here you'll learn how to apply this to customers and other stakeholders, your market size, trends and share, and your competitors.

In this module you'll learn how to describe how your business will be making money. You'll also cover some key indicators such as gross and operating profits.

Module 5b will continue teaching you how to describe the economics of the business. This module will cover fixed and variable costs, months to break-even, and months to positive cashflow. 

Module 6 helps you describe your marketing strategy covering off the key points of:

1. Product
2. Price
3. Promotion
4. Place
5. Packaging
6. Positioning
7. People

Module 7 helps to begin thinking about how you'll develop your products and services over time to meet the changing market and changing needs of your customers.

This module with help you to describe the proposed structure of your organisation, which roles it'll entail, and who will be filling those roles.

Module 9 will help you to identify and manage any risks within your planned business, specifically those arising from any assumptions (financial or otherwise) of the business plan.

This module will build on the work you completed in module 5 - the economics of the business. Here you'll learn how to construct a more detailed profit and loss statement (income statement).

This module will build on the work you completed in module 5 - the economics of the business. Here you'll learn how to construct a balance sheet.

This module will build on the work you completed in module 5 - the economics of the business. Here you'll learn how to construct a cashflow statement.

Module 11 is very relevant if you are planning on raising an investment or some other form of funding for your business. This will help you describe how you'll be using any funding and also list some of the criteria the investors will be using to judge this. This section also covers funding from lenders, and how to value your business.

This module will continue from the previous one and will consider items such as investors return and options to exit their business.

Module 12 concludes the training, with a summary of what has been covered and also some options for getting in touch and asking questions.