How to Write a Business Plan
3.8 (33 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,275 students enrolled

How to Write a Business Plan

How to write a complete business plan in 12 easy steps.
3.8 (33 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,275 students enrolled
Created by Günter Richter
Last updated 12/2016
English
English [Auto-generated]
Current price: $12.99 Original price: $19.99 Discount: 35% off
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This course includes
  • 3 hours on-demand video
  • 3 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • After completing this course you will understand the importance of having a business plan.
  • After completing this course you will understand the requisite components that make up a good business plan.
  • After completing this course, you will be able to craft a complete business plan, including a supporting financial model.
Requirements
  • There are no specific requirements, other than having an idea for your business and the drive to turn this idea into a reality.
  • Proficiency in Microsoft Word and Excel will help but are not a requirement.
Description

This course tackles the often overwhelming topic of writing a business plan. It breaks the business planning process down into 12 key areas or modules and once you complete a module, you'll be able to complete that corresponding section of a business plan.

Whether you are an aspiring entrepreneur or you've already started your own business and need to grow it, this is the course for you.

In addition to the video content, there are a number of templates that will help you get up and running more quickly. These also include a completed sample business plan to give you an idea of what the finished product should look like.

Who this course is for:
  • This training course is aimed at both existing and aspiring entrepreneurs who are wanting or needing to create a business plan. This could be for your own planning purposes to either validate a business idea or get a new business off the ground. Alternatively you might be seeking investment or business financing and you require a formal business plan to support this.
Course content
Expand all 19 lectures 02:54:55
+ Taking the First Steps to Build a Business Plan
2 lectures 11:13

This module provides a brief introduction to the course and will help you understand how the course is structured.

Preview 05:03

Module 2 teaches students how to use the content of the course and put learnings into actions. It will provide you with a pragmatic approach to actually getting your business plan done, once you've completed this training course.

Module 2 - Getting Started
06:10
+ Describing Your Company
5 lectures 47:20

This module will help you describe both your planned business and the market that you'll operate in. You'll learn how to introduce your business model, your products and services, and the market entry and growth strategy.

Part 1 focuses on your business model, products, and services.

Module 3a - The Industry and the Company Part 1
09:30

This module will help you describe both your planned business and the market that you'll operate in. You'll learn how to introduce your business model, your products and services, and the market entry and growth strategy.

Part 2 focuses on your entry into the market.

Module 3b - The Industry and the Company Part 2
09:00

This module will help you describe both your planned business and the market that you'll operate in. You'll learn how to introduce your business model, your products and services, and the market entry and growth strategy.

Part 3 focuses on your company's growth strategy.

Module 3c - The Industry and the Company Part 3
06:06

This module will introduce you to the importance of market research and analysis and will also teach you about primary and secondary research and the difference between the two.

Module 4a - Market Research and Analysis Part 1
08:09

Module 4b will continue the theme of market research and analysis and here you'll learn how to apply this to customers and other stakeholders, your market size, trends and share, and your competitors.

Module 4b - Market Research and Analysis Part 2
14:35
+ The Company's Business Model
2 lectures 23:41

In this module you'll learn how to describe how your business will be making money. You'll also cover some key indicators such as gross and operating profits.

Preview 09:01

Module 5b will continue teaching you how to describe the economics of the business. This module will cover fixed and variable costs, months to break-even, and months to positive cashflow. 

Module 5b - The Economics of the Business Part 2
14:40
+ Marketing and Product Development
2 lectures 18:42

Module 6 helps you describe your marketing strategy covering off the key points of:

  1. Product
  2. Price
  3. Promotion
  4. Place
  5. Packaging
  6. Positioning
  7. People
Module 6 - Marketing Strategy
09:32

Module 7 helps to begin thinking about how you'll develop your products and services over time to meet the changing market and changing needs of your customers.

Module 7 - Product and Service Development
09:10
+ Managing Your Company
2 lectures 19:24

This module with help you to describe the proposed structure of your organisation, which roles it'll entail, and who will be filling those roles.

Module 8 - The Management Team
10:41

Module 9 will help you to identify and manage any risks within your planned business, specifically those arising from any assumptions (financial or otherwise) of the business plan.

Module 9 - Critical Risks, Assumptions, and Problems
08:43
+ Building a Financial Model
3 lectures 31:40

This module will build on the work you completed in module 5 - the economics of the business. Here you'll learn how to construct a more detailed profit and loss statement (income statement).

Preview 10:45

This module will build on the work you completed in module 5 - the economics of the business. Here you'll learn how to construct a balance sheet.

Module 10b - The Financial Plan Part 2
10:58

This module will build on the work you completed in module 5 - the economics of the business. Here you'll learn how to construct a cashflow statement.

Module 10c - The Financial Plan Part 3
09:57
+ Conclusion
3 lectures 22:55

Module 11 is very relevant if you are planning on raising an investment or some other form of funding for your business. This will help you describe how you'll be using any funding and also list some of the criteria the investors will be using to judge this. This section also covers funding from lenders, and how to value your business.

Module 11a - Proposed Company Offering Part 1
12:38

This module will continue from the previous one and will consider items such as investors return and options to exit their business.

Module 11b - Proposed Company Offering Part 2
07:34

Module 12 concludes the training, with a summary of what has been covered and also some options for getting in touch and asking questions.

Module 12 - Conclusion
02:43