Create a Brilliant 3D Explainer Video for Your Business
- 11.5 hours on-demand video
- 33 articles
- 35 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Define exactly who my customer is, and what they want
- Photoshop CC training for creating our storyboard
- After Effects CC training for animation and visual effects
- Illustrator CC training for editing artwork and preparing for animation
- Flash CC training for customising flash animations
- Audition CC training for mastering the voiceover
- Premiere CC training for editing and producing the final 3D animation
- A 30 day free trial for 6 Adobe Programs (Photoshop, After Effects, Illustrator, Flash, Audition, Premiere).
- OPTIONAL: Element 3D plugin for After Effects.
- As for what to know... Nothing! Just a passionate motivation to learn. I have developed this course from the ground up with beginners in mind. We even begin with a foundation course to get a clear overview of what lies ahead for us.
"You aren't just going to learn here how to shoot the video, how to use the software, how to animate 3D figures. No. You'll learn all that plus how to write a script, how to market your video (and your business), and how to hire an illustrator. This is truly a comprehensive course. The instructor breaks everything down in small, easy-to-understand steps so as not to overwhelm you."
- Sally Apokedak, just one of 3500+ students who have taken this course on Udemy.
Hey there :)
It's Dave here, the instructor of this Udemy course, and it's great to meet you.
Over the next 30 days, I'd like to help you fulfil your dream to help thousands of people around the world through your business, and be recognised and remembered as someone who really cared for those they served. Not only that, I'm going to help you (hopefully) make some money in the process.
You got into business to help people, right? I know, your heart is in the right place. But intent alone is just not enough today to get people to take that very first step into your shop, offline or not. There are just so many businesses vying for attention.
You need some way to communicate your passion that makes you stand apart from everyone else, and that's where I come in: to help you humanise your brand, and to show people that you love them, and truly care about their future.
Now, a 3D explainer video for your Business may sound complex but with 11.5 hours of carefully scripted training, this course breaks down everything from the very basics no matter what your experience level.
Learn how the professionals work by exploring how to easily build engaging 3D worlds, control a camera in 3D space and animate a 3D model of a product in living and breathing places. Think Toy Story with a pleasing sales pitch at the end.
Learn how to write a script that converts, how to represent your customer's true wants/needs in animation, and timeless triggers in marketing to motivate your customer to buy from you. Merge sales material with Pixar-like storytelling so your prospects feel understood AND entertained.
And that's not all. Build your knowledge in 6 Adobe programs, all available in Adobe's 30 day free trial. Increase your own personal marketable value and even resell your unique 3D demo video services to an explosion of entrepreneurs right now, desperate to set their website apart.
Join the 3500+ community of Animation Creatives today and start bringing boring brands to life!
- Anyone in business who wants to demand attention from their customers!
- Anyone with a keen interest in animation and visual effects
New toolkit added for 2020!
Supplement your learning and use this 1000+ piece animation toolkit with a simple CC0 "No Rights Reserved" license. That means you can use it commercially with no concerns. It includes 3D models, backgrounds, characters, animated icons, SFX and music; all custom-made, commissioned and licensed for use in the training. It's everything you need to kickstart the creation of your own explainer video.
This bonus is optional for the animation module, which begins at roughly the 50% mark in the course. Surprisingly, the toolkit took more time than the course to create, but it's a BIG step up in the value you can get from the training. I'm super excited to share it with you!
Watch my entire 3D demo video for Wayki to get a taste of what you're going to be able to create very soon with this course!
Meet me (and someone special) before jumping into the Foundation Course to get a bite-sized overview of what lies ahead.
With a script framework in place, we're ready to optimise every line with psychological triggers to ethically motivate people to watch your entire video, and then take the action you desire. We do this through the trigger acronym A.N.I.M.A.T.E:
As we start to build momentum we're going to change direction just a little. Say goodbye to sales (for now) and wave hello to the visual stages. We introduce the workflow of this module which includes finding/buying artwork, organising in layers ready for animation later, as well as the option of hiring illustrators.
We look into the magic sauce of 3D animation which really boils down to properly exporting artwork out of Illustrator in layers, which can then be separately animated once imported into After Effects. To make things really easy we go through the process with a hands-on case-study of the intro house scene.
You made it! This is animation. To introduce, we revisit the principles of Bouba and Kiki in the context of animation, and ensure we consider our own best learning style to get the most out of this module.
The final concept we unravel in the parachute sequence is perhaps the most important in creating complex animations that remain manageable as we develop them. We learn how to differentiate between scenes, and produce separate animations within a scene at any one time:
- Pre comps
Playtime is officially over! We go deeper now into some more advanced animation techniques. We start by exploring:
- How to operate a camera in a 3D space.
Finally, we also learn the dos and don'ts when importing PNG sequences, and why you might consider them in your animation.
Finally now, with both the scene setup and camera movement complete, we're ready to pre-compose the work into its own scene, and prepare for scene two. We also look into how best to transition from scene-to-scene in After Effects.
- Pre-comps for scene 1 and 2
Ever wondered how to set your brand apart with one of those cool logo animations? In this video we take a completely made up brand and logo, iHome. (Not very original I know.) We explore some principles behind how to animate your logo and how it's more about referencing your brand through animation rather than being the most technical.
I've got a real treat for you here - two bonus sequences within Wayki which you can jump into and reverse engineer into your own video! The best way to learn, I believe, is to get hands-on, make mistakes and build muscle memory. These comprehensive sequences will do just that for you.
We go from moving the camera in a 3D space to introducing 3D objects to your animation. Element 3D is an optional plugin for After Effects, but if you're looking for an ultra premium explainer video experience, you won't want to miss it. We look into why you should consider 3D objects in your video and get acquainted with the plugin.
We jump into a neat little case study to understand the workflow in Premiere. What better way to do that than make a mini animation from scratch with everything we have learnt up until now! We begin by adding the exported animation from After Effects, followed by the music tracks.
We look into the three steps to getting big attention in your industry, on blogs and news sites, as well as TV and radio if the opportunity comes a' knocking. I share the statistic that 1/4 of Google searches are terms which have never been searched for before. Ever. And I explain how this impacts our PR campaigns.
I take you step-by-step in writing your own press release with case-studies to help you along. We learn what the primary objective of a press release is, so that you are crystal-clear on what you need to do to maximise your chances of getting industry-wide exposure, again and again.
Before we wrap up, I share with you the exact email templates I used to grab the attention of big-time reporters (including their responses), giving you the opportunity to reproduce my success in your industry. They are the tactics I eventually used - after many failed attempts - to get the Wayki brand onto Techcrunch.com, Mashable.com and Cnet.com, which collectively attract over 30 million visitors a month.
Just enough time to give you my 3 steps to ensuring a reporter answers your emails, and then we're in for a big BIG celebration! Well done, you completed the course and now have your very own 3D animation for your business. :)
If you'd like to share, I love hearing from students through Twitter, my handle is @papacuppa. I'm more than happy to give you some extra exposure on the blog as well, at http://3dmybusiness.com!
Thanks again, and I wish your business every success.