How to conduct market research in startups and small firms?
What you'll learn
- Spy on your competitors
- Estimate the size of the market and value of customers
- Draw conclusion on the structure of the market
- Find ideas how to develop your business
- Validate your ideas for new business using market data
Requirements
- Excel midlevel
Description
Many business mistakes are made due to insufficient market research. That's why I created for you this hands-on course so that you can see how with virtually no money you can research many important to you aspects like the size of the market or a particular segment, the sales tactics of competitors, customer preferences etc. .
I will show you 3 groups of market research methods:
- Consulting methods
- On-line methods
- Off-line methods
Since we want you to be able to do market research on your own there will be very little theory and loads of nice examples in many fields. You will master the market research in fields such as: retail, fast moving consumer goods, food sector, on-line businesses, services and some off-line businesses. This training will be especially beneficial for small business owners, startup, and consultants. You will learn what mystery shopping, store-checks is, bottom-up , top-down approach and others.
You will be able also to download many additional resources
- Links to free presentation and movies showing examples of research
- Links to books worth reading
- Excels with calculations showing you how you can do the market research as well as analyses and draw conclusions
We will use the following tools:
- Excel
- SimiarWeb
- Keywords Planner by Google
- Facebook Audience Insight
- Mobile market applications
- Slideshare
- Youtube
- Our own tools / formats
We will be gradually increasing the price of the course from 9 USD so buy this course now to save money and implement fast proposed techniques to become more efficient
Who this course is for:
- Analyst
- Researchers
- Small business manangers
- Startupers
Course content
- Preview01:41
- Preview01:51
- 02:04How to deal with Blurry image
- 01:05How to reach additional resources
Instructor
![Asen Gyczew](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.4 Instructor Rating
- 14,719 Reviews
- 91,763 Students
- 51 Courses
Expert in performance improvement, scaling businesses, and turning-around companies with significant experience both in management as well as in supervision of medium size companies (EUR 20 – 500 million) and startups. I have trained in person over 100 consultants, business analysts, and managers who now are Investment Directors, CEO, Partners in PE and VC funds, Sales and Marketing Directors, Operational Directors, COO, Directors in Consulting Companies, Supply Chain Directors, Board Members, etc. On top of that my courses on Udemy were already taken by more than 90 000 students including people working in McKinsey, EY, Walmart, Alvarez & Marsal, Bain, PwC, Deloitte, Accenture, Dell, Adidas, Naspers, Walgreens, Orange, Citigroup, Cisco, IBM, and many others.
Functional experience: performance improvement, strategy development, startups, intrapreneurship, post-merger integration and cost reduction, due diligence, turn-arounds, PMO;
Industry experience: SMCG (domestic appliances, furniture, ceramic tiles), FMCG (cosmetics, juice, meat), retail (electronics, convenience shops, pharmaceuticals, DIY, vending, fashion, toys), B2B (aluminum system, plywood, alcohol, reagents, loading systems), services (MRO, consulting, outsourcing)
Countries: Poland, Serbia, Russia, Ukraine