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Business Business Analytics & Intelligence Market Research

How to conduct market research in startups and small firms?

A-Z guide how to conduct market research, analyse your competitors as well as customers
Rating: 4.5 out of 54.5 (373 ratings)
3,384 students
Created by Asen Gyczew
Last updated 4/2021
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Spy on your competitors
  • Estimate the size of the market and value of customers
  • Draw conclusion on the structure of the market
  • Find ideas how to develop your business
  • Validate your ideas for new business using market data

Requirements

  • Excel midlevel

Description

Many business mistakes are made due to insufficient market research. That's why I created for you this hands-on course so that you can see how with virtually no money you can research many important to you aspects like the size of the market or a particular segment, the sales tactics of competitors, customer preferences etc. .

I will show you 3 groups of market research methods:

  • Consulting methods
  • On-line methods
  • Off-line methods

Since we want you to be able to do market research on your own there will be very little theory and loads of nice examples in many fields. You will master the market research in fields such as: retail, fast moving consumer goods, food sector, on-line businesses, services and some off-line businesses. This training will be especially beneficial for small business owners, startup, and consultants. You will learn what mystery shopping, store-checks is, bottom-up , top-down approach and others.

You will be able also to download many additional resources

  • Links to free presentation and movies showing examples of research
  • Links to books worth reading
  • Excels with calculations showing you how you can do the market research as well as analyses and draw conclusions

We will use the following tools:

  • Excel
  • SimiarWeb
  • Keywords Planner by Google
  • Facebook Audience Insight
  • Facebook
  • Mobile market applications
  • Slideshare
  • Youtube
  • Our own tools / formats

We will be gradually increasing the price of the course from 9 USD so buy this course now to save money and implement fast proposed techniques to become more efficient

Who this course is for:

  • Analyst
  • Researchers
  • Small business manangers
  • Startupers

Course content

11 sections • 87 lectures • 6h 7m total length

  • Preview01:41
  • Preview01:51
  • How to deal with Blurry image
    02:04
  • How to reach additional resources
    01:05

  • Preview04:16
  • Preview07:53
  • Top-down approach
    03:45
  • Using bottom-up approach in practice
    00:41
  • Introduction to the ceramic tiles case
    01:00
  • Ceramic tile market - case to be solved
    01:29
  • Ceramic tile market - solution
    03:13
  • Ceramic tile market - solution in Excel
    04:35
  • Ceramic tile market - Presentation in Power Point
    01:09
  • Ovierview of Market Research methods
    00:40

  • Off-line research introduction
    01:49
  • Off-line interviews
    14:19
  • Being where your customer is
    03:17
  • Preview07:09
  • Mystery shopping
    03:09

  • On-line research introduction
    01:00
  • Facebook Audience Insight
    05:48
  • Customer profiles on facebook
    01:58
  • Preview06:41
  • Keyword Planner by Google
    04:44
  • Slideshare and Youtube
    02:22
  • Markets for mobile applications
    01:52
  • World Bank Open Data – General remarks
    01:32
  • World Bank Open Data – How to use it
    02:47
  • Euromonitor
    02:38
  • Trading Economics
    02:52
  • Ubersuggest
    02:40
  • Online Storechecks – Introduction
    03:51
  • Online store-checks – What information you gather
    03:02
  • Online Storechecks – Cosmetics – Case Introduction
    01:00
  • Online Storechecks – Cosmetics – Available Data
    02:09
  • Online Storechecks – Cosmetics – Analysis by Brands
    03:28
  • Online Storechecks – Cosmetics – Analysis by Applications
    02:53
  • Online Storechecks – Cosmetics – Analysis by Size & Customer Group
    03:28
  • Crunchbase – Introduction
    02:12
  • Crunchbase – Case Study
    03:41

  • Using Customer reviews – Introduction
    02:16
  • Using customer reviews – Source
    01:46
  • Using Customer reviews – Capterra Example
    01:50
  • Using Customer reviews – Case Introduction
    01:19
  • Using Customer reviews – Available Data
    03:21
  • Using Customer reviews – Analysis by Industry & Size of Firm
    03:09
  • Using Customer reviews – Customer Segment Size
    03:02
  • Sites for comparing products – Introduction
    02:50
  • Sites for comparing products – GetApp Example
    03:16

  • Gathering official data – Introduction
    02:41
  • Investor Relations example – Disney
    02:19
  • Investor Relations example – LPP
    02:46
  • Where you can find financial data on the companies
    02:25
  • How to figure out the strategy of other companies?
    02:31
  • Introduction to Consumer Research
    04:53
  • How to present results of market resarch analysis?
    00:26

  • Introduction into trends
    02:49
  • Google Trends
    06:34
  • Google Public Data
    03:31
  • Trendy Economy - public data
    01:32
  • Statista
    02:50
  • How to talk with experts?
    03:41
  • Where to find experts?
    02:55

  • Introduction to the case study
    00:29
  • Introduction to analyzing locations for future restaurants
    01:22
  • Storechecks - how to use them to check specific location?
    04:25
  • Google Maps - how to use them to check specific location?
    06:57
  • On-demand marketplaces - how to use them to check specific location?
    02:53
  • Keyword Planner - how to use them to check specific location?
    02:48
  • Review sites - how to use them to check specific location?
    05:06
  • Slides from the course
    71 pages

  • Introduction to choosing the right concept
    04:30
  • How to use storecheck to analyze restaurants?
    07:39
  • Franchising databases - how to use it to analyze restaurant concepts
    03:54
  • Marketplaces with recommendations - how to use them to analyze the concept
    06:24
  • Fanpages as a source of information about specific restaurant
    04:40
  • How to use Keyword Planner to analyze specific type of restaurant?
    04:31
  • How to use google trends?
    06:34
  • How to use ready made reports to analzy restaurant business?
    05:16

  • How to define a segment - target group
    03:09
  • Example of segmentation
    01:38
  • Introduction to analyzing the target group
    02:30
  • Off-line interview for known concepts
    05:48
  • Off-line interview for unknown restaurant concepts
    14:19
  • On-line interviews
    01:35
  • Marketplaces with recommendations - how to use them to analyze the target group
    06:24

Instructor

Asen Gyczew
Expert in performance improvement, turnaround and startups
Asen Gyczew
  • 4.4 Instructor Rating
  • 14,719 Reviews
  • 91,763 Students
  • 51 Courses

Expert in performance improvement, scaling businesses, and turning-around companies with significant experience both in management as well as in supervision of medium size companies (EUR 20 – 500 million) and startups. I have trained in person over 100 consultants, business analysts, and managers who now are Investment Directors, CEO, Partners in PE and VC funds, Sales and Marketing Directors, Operational  Directors, COO, Directors in Consulting Companies, Supply Chain Directors, Board Members, etc. On top of that my courses on Udemy were already taken by more than 90 000 students including people working in McKinsey, EY, Walmart, Alvarez & Marsal, Bain, PwC, Deloitte, Accenture, Dell, Adidas, Naspers, Walgreens, Orange, Citigroup, Cisco, IBM, and many others.


Functional experience:
performance improvement, strategy development, startups, intrapreneurship, post-merger integration and cost reduction, due diligence, turn-arounds, PMO; 

 Industry experience: SMCG (domestic appliances, furniture, ceramic tiles), FMCG (cosmetics, juice, meat), retail (electronics, convenience shops, pharmaceuticals, DIY, vending, fashion, toys), B2B (aluminum system, plywood, alcohol, reagents, loading systems), services (MRO, consulting, outsourcing) 

Countries: Poland, Serbia, Russia, Ukraine 

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