How to Communicate Your Vision and Values
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270 students enrolled

How to Communicate Your Vision and Values

A course for leaders on how to get to where you want to be
New
0.0 (0 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
270 students enrolled
Created by Jade Ball
Last updated 6/2020
English
English [Auto]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 39 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • The difference between a mission statement and a vision statement
  • How to write a mission statement
  • How to write a vision statement
  • How to communicate your vision effectively
  • How to develop a business vision based on your core values
Requirements
  • An interest in business
Description

Customer loyalty is highly dependent on the values and intentions of a brand, just as much as employee loyalty is highly dependent on the values of the company and leaders they work for.

The best starting point for those company values to develop are within both your mission statement and vision statement. These statements are the core to your company ethos: They explain precisely what you strive to achieve, what you believe, and your long-term aspirations.

In this course, we explore how to develop a mission statement and vision statement, and the differences between the two. You will then learn how to effectively communicate your vision to both your consumers and your workforce, helping you to achieve your core values and create a powerful company that everyone is proud to associate with.

This course covers the following:

  • The difference between a mission statement and a vision statement

  • How to write a mission statement

  • How to write a vision statement

  • How to communicate your vision effectively

Who this course is for:
  • Business owners
  • Entrepreneurs
  • Leaders & Managers
  • Students with an interest in business studies
Course content
Expand all 6 lectures 39:07
+ What is a Vision Statement?
1 lecture 03:26
What is a Vision Statement?
03:26
+ Writing a Mission Statement & a Vision Statement
2 lectures 14:59
Writing a Mission Statement
07:05
Writing a Vision Statement
07:54
+ Communicating your Vision Statement
1 lecture 14:27
How to let people know about your vision statement
14:27
+ What if you're not the leader of your company?
1 lecture 03:07
What if you're not the leader of your company?
03:07