UX Design & User Experience Design Course - Theory Only

Explore the five phases of a ux designer: objectives, research, mock up, testing, and build. Set clear objectives, test hypotheses with MVP-focused mockups, and iterate to live products.

Explore the three ux fields—researcher, designer, and strategist. See how teams in different sizes balance research, design, and strategy with a feedback loop.

Explore the difference between ui and ux, where ui covers visual design like fonts, colors, and icons, while ux includes research, testing, feedback, and iterative design.

Explore the salary landscape for UX designers, including senior pay benchmarks, market demand, and career progression, with comparisons to graphic design and tips for applying.

Launch your first UX project by doing a personal or client project, conducting user testing and ab testing, and presenting data and impact to build a strong portfolio.

Set clear objectives by framing tasks as hypotheses to test value and willingness to pay for a course, aligned with business goals, enabling quick learning and next-step research.

Explore the ux researcher process in the design workflow, using existing analytics to guide competitive research and build user personas through mocking up and testing.

Explore competitor UX research through quick Google searches, identify unique selling points and positioning, and use insights from regional markets to inform your mockups and design.

Create buyer personas, or user profiles, to keep teams aligned; name them, print them, and use data from analytics, demographics, locations, and surveys, then test and refine together.

Lead a short, informal group exercise to create user personas with stakeholder buy-in, using Post-it notes and a whiteboard to generate and refine concise profiles.

Identify a features list for a new app through group brainstorming with post-it notes and personas, then prioritize using monopoly money or poker-style comparisons and pairwise methods.

Lead a hands-on group pairwise comparison to prioritize features in ux design, weighing relevance, time, wow factor, costs, and implementation, using social sharing and video transcription as discussion anchors.

Organize navigation with open card sorts to group items and label categories, then contrast with closed sorts and explore language differences and naming to improve site or app categorization.

Sketch hand-drawn wireframes to quickly test multiple layouts and five iterations, avoid skipping to Photoshop, presenting crude options to clients with Balsamiq, Mockingbird, or Adobe Comp.

Learn when to test wireframes using paper prototypes or digital versions, and how qualified users and interactivity influence the value of user testing in UX design.

Create mood boards to define the look and feel, gather ui inspiration, and share with stakeholders using tools like nice.co and Behance to align on concepts.

Explore tips for building amazing UI and UX designs, from mockups in photoshop to adding interactivity via invision, using above-the-fold concepts and quick testing.

Build high fidelity, high res UX mockups using tools like Adobe XD, Sketch, Framer, Envision Studio, and InVision, with interactivity via web apps, and choose XD or Sketch for speed.

Explore the online tool Envision and learn to convert flat designs into interactive prototypes, share them for testing, and use basic interactivity to validate concepts before development.

Discover how to recruit the right users for ux testing, using in-person and online methods, usertesting.com, Fiverr, Upwork, and existing users for feedback.

Discover methods you can use to conduct a ux test, including observational interviews and online testing options. Learn to focus on tasks, avoid sales pitches, and capture nonverbal insights.

Explore ethnographic testing in context to observe real use, compare eye tracking and affordable mouse-tracking heatmaps, and conduct expert reviews and diary tests to capture user experiences.

Identify major usability roadblocks with a five-person UX test, not statistical significance, iterate with small groups and reiterate to refine the product.

Develop concise UX reports by capturing notes on post-its, grouping insights, and using quotes and visuals on a single-page summary. Schedule quick post-test reviews to iterate toward MVP-ready, magazine-style deliverables.

Continue iterating with user testing and interviews, report clear business metrics, and follow through to optimize conversions and reduce abandonment.

Move from quick and dirty flats to a real build, advising on apps (Android or iOS), websites, CMS, or SaaS options with a development team.

Conduct post launch A/B testing and multivariate experiments to optimize conversions, starting with call to action and pricing, and use search bars and live chat data to understand user needs.

Stay current in ux by expanding skills through courses and tutorials, and sampling podcasts, newsletters, and meetups in Dublin and beyond on LinkedIn, Twitter, Meetup, and Facebook.