How To Build Your Social Media Marketing Strategy

Steps for building your social media marketing strategy so that you can achieve your brand and business goals
Free tutorial
Rating: 4.4 out of 5 (604 ratings)
11,806 students
48min of on-demand video
English [Auto]

How to build a social media marketing strategy
Understanding what makes an effective social media marketing strategy
The importance of having a social media marketing strategy
Gaining clarity on your social media goals and how you're going to reach them


  • There is no prior social media marketing experience needed. This course teaches you the steps you need to take in order to create an effective social media marketing strategy.


How To Build Your Social Media Marketing Strategy

A social media marketing strategy is an overview of everything you plan to do and hope to achieve on social media. Ultimately, it guides your actions and highlights whether you are on the right path to achieving your objectives.

The more structured, detailed and specific your social media strategy is, the more effective it's going to be! A social media strategy is often overlooked by those who are aiming to build a brand on social media, but it can often be the difference between success and failure.

After all, if you have goals you want to achieve, but have no idea of the steps you need to take to reach them, how can ever expect to succeed?!

That's why in this Skillshare class I am going to be outlining just how important a social media strategy is to your brand/business and exactly how you can build your own.

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The modules discussed in the class are as below:

Module 1: Understanding why you are using social media in the first place

If you don't understand why you are actually using social media, you'll never be able to create an effective strategy. Understanding the why behind your existence on social media is what drives everything you do.

Module 2: Completing thorough competitor research

With the incredible amount of information available to us, it would be crazy to go in blind and start from scratch. It's important to research what our successful competitors are doing. From this, we are able to document a significant amount of data that can be implemented into our own strategies.

Module 3: Understanding your most important metrics

When it comes to social media, many will only focus on the number of likes and followers they have. However, the number of likes and followers may have no impact or contribution towards your social media goals. Understanding the metrics that are relevant to your goals is key to measuring the success of your social media marketing strategy.

Module 4: Target audience research

If you don't know who your target audience is, or where they are on social media you won't stand a chance. Unfortunately, when it comes to the various social media platforms there is no "one size fits all". Each platform will have it's own unique demographic and therefore, it's down to you to work out where you can find your target audience.

Module 5: Creating effective social media content

Your content is the backbone of your social media marketing strategy. It's the reason people will be attracted to your profile, it's what builds trust and authority with your audience, and consequently, it will end up driving sales for your business. Therefore, understanding how to create effective social media content is essential.

Module 6: The importance of timeliness

When it comes to social media, building a relationship with your followers and audience is a must. To do so you have to be timely with everything you do, and in this module, I explain why this is the case and how to be.

Module 7: Assessing your analytics and adjusting your content

Insanity is doing the same thing over and over again, but expecting different results. This is where I see so many people fail on social media. They continue with a strategy they have built, that isn't working, but expect that all to change overnight. Thankfully, there is incredibly detailed analytics for us to assess which highlight how we can adjust our strategies for optimum success.

Module 8: Adjusting your goals over time

Social media is unpredictable. It's highly unlikely that the goals you set yourself within a given time frame will be achieved exactly as expected. In some cases, you will underestimate what you can achieve, and consequently, you'll have to reassess your goals sooner than expected. In other cases, you'll overestimate what you can achieve and will have to again change your goals accordingly.

Who this course is for:

  • Creatives, entrepreneurs, thought leaders, personal brands, team leaders, or simply experts in their field looking to build a presence on social media but currently have no strategy in place to do so.


Social Media Marketing Expert
Ethan Bridge
  • 4.4 Instructor Rating
  • 1,005 Reviews
  • 16,267 Students
  • 5 Courses

Ethan Bridge is a social media marketing expert from London, England.

He discovered his passion for social media marketing when he launched a podcast where he interviewed entrepreneurs, discussing their journeys, and extracting key tips for business success. Guests included 7 and 8 figure business owners, investors, NBA & NFL stars and so many more inspiring individuals.

This podcast was the foundation of his social media marketing career. It ignited that flame and provided him with a plethora of business knowledge. Ethan now hosts the popular podcast Social Media Marketing School - your one-stop-shop for everything you need to know about social media marketing.

Ethan is also in the process of building his personal brand on Instagram where he has been able to amass 40,000 organic followers in the short space of 9 months (who said Instagram was too saturated to grow?!).

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