How to build your Personal Brand Foundation in 7 Steps
What you'll learn
- How to assess your current expert visibility and the strength of your Personal Brand
- How to analyse your strengths, weaknesses, opportunities and barriers
- How to get external feedback on your current Personal Brand
- How to discover your IKIGAI and professional self-identity
- How to create your professional vision to be clear about your brand building strategy
- How to enhance your Personal Brand with values and facts
- How to understand your audience and their needs to attract the right people
- How to formulate your unique and powerful brand and create your Personal Brand Canvas with 5 pillars of your brand at one page
- Learn the next steps you need to follow to keep growing your personal brand and visibility in a strategic way
Requirements
- Commitment and desire to grow your Personal Brand and visibility
Description
Imagine you no longer need to spend time and efforts to look for new professional opportunities: they all comes your way because you are recognised and visible as an expert, you have a strong Personal Brand and you attract new people, new opportunities, collaborations, career growth, and new clients.
Many experts think if they start posting on social media, they already grow their visibility and brand. It's the #1 mistake you will commit. Before posting you need to understand what your WHY is, what your strengths and your vision are, and who your audience is. Without that you will be spending a lot of your time but getting no results.
Our Course is your chance to build the foundation of your Personal Brand in just 7 steps, and stand out from your competition, other experts and colleagues.
Doing it on your own may take years of trials and errors without any guarantee of desired outcomes.
With us you will:
assess your current expert visibility and the strength of your Personal Brand
analyse your strengths, weaknesses, opportunities and barriers
get external feedback on your current Personal Brand
discover your IKIGAI and professional self-identity
create your professional vision to be clear about your brand building strategy
enhance your Personal Brand with values and facts
understand your audience and their needs to attract the right people
formulate your unique and powerful brand and create your Personal Brand Canvas with 5 pillars of your brand at one page
learn the next steps you need to follow to keep growing your personal brand and visibility in a strategic way
Student's Reviews :
"it helped me understand my brand values, build the foundations and accelerate my visibility in a very clear professional constructive way".
"I have much more understanding of what I am going to do".
"Perfectly-structured and concentrated-in-content videos and practical exercises"
This course is ideal for you if you are:
a Manager who wants to go to the next level of their career
an employed Professional who wants to change the job
a Professional or an Expert, who wants to become an entrepreneur and build their own business
a Freelancer who wants to stand out in the market and get visible to get better professional opportunities and charge higher rates
an Entrepreneur, Solopreneur, a Business Owner who wants to increase the revenue and bring the business to the next level
a Coach or a Consultant who wants to differentiate themselves from other professionals in the niche and get more clients and more income
an Ambitious young graduate who wants to give the right start to their career or business
We invite you to our 7-steps hands-on course to help you formulate your authentic and powerful Personal Brand, taking advantage of all the assessments, materials and templates that we share with you.
We are looking forward to seeing you at our course.
Your Personal Brand starts with YOU!
Who this course is for:
- Employed professionals
- Entrepreneurs, solopreneurs, business owners
- Consultants, coaches
- Experts
- Freelancer
- Young graduates
Instructors
![Elena Ivanushkina](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 3.9 Instructor Rating
- 5 Reviews
- 17 Students
- 1 Course
I am a Co-Founder of #TopExpertBrand Accelerator and Co-author of TopExpertBrand Mastermind Program for experienced professionals, leaders, who want to become Visible as Experts and recognized in their niche, grow their professional opportunities using the power of Personal Brand. The Program is based on our signature UPLIFT Methodology - a proven step-by-step system to get maximum results in a short timeframe
Helping Leaders to boost their career and promote their positive influence via Personal Brand
Executive coach, mentor and author of programs in IESE Business School, #1 in Executive Education according to Financial Times
I'm using Innovative action learning methods to design and deliver outstanding learning experiences.
Speaking 5 languages I'm working with my clients worldwide in English, French, Russian and Spanish
PCC Coach certified ICF since 2014
Different global managing positions in corporations -Danone and Microsoft for 15 years, both in HR and Strategic Procurement; Managing Director of Headhunting Agency
- 4.5 Instructor Rating
- 33 Reviews
- 119 Students
- 2 Courses
Hello! My name is Marina, I am a leadership and business coach, marketing and visibility strategist, and a crafter and arts lover in my spare time .
After 20 years in banking and finance, when I lost my job, my creative hobbies helped me to get back on track and allowed me to start first a creative business, which brought me to coaching and consulting, and running projects based on my knowledge and business experience.
I run several projects in English and Spanish to help leaders, entrepreneurs and professionals grow their business and visibility using the power of their personal brand.
I am
- an author of a popular blog in Spanish is "Mi Negocio Creativo" with 90K followers on Pinterest, 18K followers on Instagram, and almost 3 mln visits to my blog, where I help creative entrepreneurs, business owners and crafters to grow their business through marketing and business coaching and consulting. I also share tips on the entrepreneurial mindset.
- a co-author of the project in English "TopExpertBrand Accelerator", where I act as a coach, trainer and facilitator and help leaders, entrepreneurs and experienced professionals build a powerful personal brand, grow their visibility and pave their way for thought leadership.
I was honoured to be included in the book about 35 prominent women entrepreneurs of Catalonia, published by the editorial "Testimonials for the History" ("Testimonios para la historia") in Barcelona in 2018.
I co-authored the Amazon international best-selling book "Why 28 Women Created an Online Course and Why You Should Too" from the bestselling series "The Power of Why"
Here on Udemy, you will also find my online classes on different creative techniques including bookbinding, decoupage and mixed-media, which actually is my hobby. But back in 2015 it was precisely my creative hobby that helped me get back on track after loosing my job and helped me build that bridge that led me from corporate life to entrepreneurship.
Testimonials for my courses and programs can be found on my Instagram accounts @creativebookbinding, @minegociocreativo, in my blog "Mi Negocio Creativo" (in Spanish). Testimonials in English are available on the TopExpertBrand Accelerator channel on YouTube, website and in my personal LinkedIn profile.
I am very passionate about helping leaders, entrepreneurs and professionals discover their potential and make their dreams and goals come true! I am here to share my experience and teach you those practical things that will help you be creative, reach your goals, and allow your business and your projects grow.
Don't hesitate to contact me. I am at your service.
Best regards,
Marina