How to Build Your Own Public Relations Consultancy

Does this sound familiar?

• You feel burnt out from the agency world and just want more flexible hours.

• You know the craft inside and out, have clients ready to retain you, but you are hesitant to jump ship because you have no clue how to start on the business side.

• You are unsure and wonder if you have enough experience.

What would it be like if...

• You ran your own successful firm with clients referring you to their friends?

• You worked from home, on your own schedule, making the same salary you did in Corporate America, if not more?

• You created a brand and company you are proud of, one that showcases your talents and brings you the success you deserve?

• You had a solid business strategy that let you work through the ebb and flow of an ever-changing market?

• Your business was systematized and automated so you could finally live a life you love?

• You worked only with clients you are happy to work with, who treat you with respect?

Whether you have aspirations to be a solo PR consultant, create a small communications shop, or build the next Edelman, these are the fundamentals of what you need to get started.

- Discover how to start your own PR practice in the next 30 days.
-  Gain the clarity you crave around your expertise and shift your mindset from employee to business owner.
- Uncover the ins and outs of attracting and onboarding high paying clients.
- Learn how to set up systems and automations so you can do it right the first time and save yourself time and wasted effort.
- Gain the confidence you need to navigate finances, bank accounts, and taxes. It is easier than you think.
- Know exactly what you need to get your practice started and growing by the end of this course.

I'm Andrea Holland.

After years of working with global PR agencies and large publicly traded companies, I decided to build my own practice. It was not always easy. I made a lot of mistakes, and I learned a lot.

I'm here to teach you the most important things I learned along the way, the things I wish somebody had told me at the start.

From hiring your first client to firing your first client, from learning how to invoice and get paid on time, from incorporating your business to what you need to know about taxes, I cover it all.

I share tips to help you navigate the stressors of running your own business: how to generate new leads, how to hire and pay subcontractors, how to market yourself effectively, and how to write a solid contract.

In this course, you will learn everything you need to know on the business side of starting your own PR practice.

22 Easy to Understand Lessons (3-5 minutes each)

• Intro to Building Your Own PR Practice

• Shifting Your Mindset

• Adapting to Your New Environment and Managing Stress

• Maintaining Work Life Balance

• Branding and Marketing Yourself

• Building Your Website

• Establishing Your Social Media

• Managing Client Relations

• Getting Clients

• Contracts

• Navigating Client Conflicts

• Hiring for Support / Building a Team

• Finding Resources and Community

• Billing Your Time and Determining Your Bill Rate

• Investing in Invoicing Software

• Bank Accounts, Taxes, and Fees Nobody Told You About

• Conclusion and Next Steps