Startup PR:How To Build Lasting Relationships w/ Journalists
What you'll learn
- be able to reach out and build a relationship with journalists
- be able to identify a topic that would interest a perspective reporter you'd like to reach out to
- be able to guess a journalist's email and contact information
- be able to maintain the relationship genuinely
Requirements
- just email, google, twitter, facebook baby! It's simple.
Description
In this course you'll learn how to reach out and build lasting relationships with reporters, journalists, bloggers, press, and influencers. We'll go over how to do research and find most relevant reporters to your interests, how to craft your emails when reaching out, how to determine which content to put into the cold email you're sending them, how to guess reporter's emails and how to track whether they have read your email, how many times and on which devices. We will get into how to build a genuine relationship from the first email response all the way to the point where they ask you what you do for work.
This is a preliminary course for all customers/startups starting to use: https://justreachout.io for building relationships with journalists.
Who this course is for:
- marketers, entrepreneurs, growth hackers, SEO experts, product managers, anybody working at startups, startups
- public relations
Instructor
- 3.7 Instructor Rating
- 25 Reviews
- 829 Students
- 1 Course
I help entrepreneurs, startups, and small businesses accelerate and grow. Startups are designed for astronomical growth, they aspire to grow at least 30 percent month over month while large companies are satisfied with just 5 percent year over year. While traditional marketers at big companies try to move the needle by a few percentage points, startup marketers need to figure how to grow 1000x from a much smaller (sometimes nonexistent) base. Startups don’t know who their core customer base is or why they would buy the product, they are unsure what marketing channels work best. Startups must educate their prospective customers and acquire them at the same time.
At Criminally Prolific we defy conventional wisdom, think analytically, outside the box, and employ a lot of creativity to significantly increase your company’s core metrics.