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30-Day Money-Back Guarantee

This course includes:

  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
Design User Experience Design Product Design

How to Build Habit-Forming Products

Learn how to design experiences users love. Uncover the secrets of businesses able to keep users coming back.
Rating: 4.3 out of 54.3 (1,632 ratings)
13,846 students
Created by Nir Eyal
Last updated 12/2013
English
English [Auto], French [Auto], 
30-Day Money-Back Guarantee

What you'll learn

  • Participants will learn the common design patterns of habit-forming products.
  • Understand the stages of habit formation and how to optimize for user retention.
  • In-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs.
  • Practical steps for leading a design process to ensure your product is used regularly.
Curated for the Udemy for Business collection

Requirements

  • Students should have an existing product or an idea for a service they'd like to develop into a habit.

Description

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users?

Nir Eyal, author of "Hooked: A Guide to Building Habit-Forming Products" shows you how. Nir is a two-time Silicon Valley entrepreneur who has taught the "Using Neuroscience to Influence Human Behavior" course as a Lecturer at the Stanford Graduate School of Business. His writing has appeared on TechCrunch, Forbes, Psychology Today and his blog, NirAndFar.

In this course, Nir shares a framework for designing habit-forming products called "the Hook Model." The framework gives entrepreneurs and product designers a new way for thinking of the necessary components of influencing user behavior. Nir will share the tactics companies like Facebook, Pinterest, and Twitter use to drive repeat engagement.

Companies need to know how to harness the power of hooks to improve peoples' lives. This workshop will provide attendees with a powerful toolkit and framework for creating better products and likely change the way they see the world.

Who this course is for:

  • This seminar is for anyone seeking to understand habit-forming product design. No previous background is required. The workshop is tailored to entrepreneurs, product managers, or designers working in companies large or small. Attendees are encouraged to come to the workshop with a product or business idea in mind.

Featured review

Agnieszka Oakes
Agnieszka Oakes
24 courses
14 reviews
Rating: 5.0 out of 512 months ago
The course was very good, the content was engaging and informative. I didn't enjoy the slides, though. They weren't uniform, I think font choices on the slides weren't the best and the graphics a bit out-dated and childish drawings. Nevertheless, the course is very good, so it was a shame to spoil it a bit with haphazard graphics.

Course content

6 sections • 7 lectures • 2h 7m total length

  • Preview11:27
  • What does it take to form a habit?
    14:21

  • Finding internal triggers and placing external triggers
    22:16

  • Designing the simplest action in anticipation of reward
    26:42

  • Leaving them wanting more
    29:03

  • Increase the likelihood of using the product again
    17:33

  • What are you going to do with this knowledge?
    05:51

Instructor

Nir Eyal
NirAndFar.com
Nir Eyal
  • 4.3 Instructor Rating
  • 1,632 Reviews
  • 14,269 Students
  • 1 Course

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: A Guide to Building Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

Nir is also an advisor to several Bay Area start-ups , venture capitalists, and incubators. Nir’s last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. In addition to blogging at NirAndFar.com, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today.

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