
In this lesson we:
1. Explain the purpose of the course
2. Introduce themes and topics
3. Clarify expectations
After you have watched this lesson, you will know what to expect in the upcoming lessons.
Use the performance values matrix to define measurable values as observable behaviors that align people with culture. Build your smack recipe by specifying values, definitions, and 3–4 behavioral examples.
Identify customers' emotional needs by analyzing their jobs, pains, and gains to shape a value proposition that offers pain relievers and gain creators.
Explore how organizational culture drives performance as soil for success, using the competing values framework to compare clan, adhocracy, hierarchy, and market cultures and cultivate the right culture.
Cultivate organizational culture as the foundation for performance by tending five building blocks: purpose, values, vision, customer voice, and the right people on your bus.
Explore the balanced scorecard as a four-perspective framework: financial, internal systems, customer, and learning and growth, and learn how objectives, measurements, targets, and action steps align daily work with strategy.
Learn how the cash flow statement tracks inflows and outflows across operating, investing, and financing activities, reconciling net income with actual cash and revealing working capital dynamics.
Learn how to design, develop, and deploy integrated business systems that produce consistent results, using SOPs, tools, and methods like fishbone diagrams to control inventory and profit.
You are probably looking at this course because you are frustrated by a few things in your business. Your business is growing, but you are losing some of your old customers. Maybe your employees’ productivity is slowing down. Or you feel like all you do is hire new people as nobody wants to stay very long. Or you are tired of the feast and famine cycle your business goes through. All these symptoms point to a lack of systems and processes.
In this course, we look at how to build business systems and processes to prevent these and other symptoms from ruining your business.
This course is aimed at small and medium-size business owner-operators that have survived the start-up phase (in between their second and fifth year of operation) and seek to prepare their enterprise for scaling.
The course consists of three units that cover creating a business culture in which performance is optimized, planning is implementable, and systems and processes are designed to fit the unique business context.
Students will have to watch A-synchronous recorded lectures and complete the reading and exercises.
At the end of the course, the student will have a toolkit to build systems and processes in their own business