How to Build an Artist Website
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How to Build an Artist Website

Learn how to build a proper website to showcase and sell your artwork!
0.0 (0 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2 students enrolled
Created by James Corwin
Published 4/2019
English
English [Auto-generated]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Students will learn how to build an elegant website designed to convert visitors into buyers.
  • Learn how to build a proper website to showcase and sell your artwork!
  • Students will learn how to copyright and protect their artwork.
  • Learn how to set up payment processors on your website to collect money for sales.
Course content
Expand 6 lectures 49:49
+ Introduction
6 lectures 49:49

Introduction: Using this Course to Start, Grow and Build your Art Career

 

Hi, I am James Corwin and I want to first welcome you this empowering course. Thank you for signing up, but you should thanking yourself most for taking a huge step towards starting, growing and building a successful full-time art career.

 
This course is an investment and it is my hope that you will devote time to learning and applying the principles and steps laid forth in this program. If followed entirely as I have instructed, you will achieve great amounts of success. Let’s take this journey together.

 
This course is for any artist whether you are a painter, drawer, sculptor, photographer, digital artist or installation artist, etc. This program is designed to help any artist succeed, regardless of the medium you use.

 
I have set up an incredible team to help you every step of the way. Reach out to them at any time for help and questions. Also engage yourself in the Facebook group. You will be among many other artists and your combined support and encouragement will be powerful in launching your career.

 
Starting

 
Starting your art career is building the foundation for your success so it is important to watch the first videos and not skip ahead. Your art career is a full-time job and it takes time to grow and build your business. However, the speed of your success is entirely dependent on you. You are responsible for your success and what you put into this business is what you get out. If you want to make an incredible living off your art then you have to put in an incredible amount of effort. It is possible to achieve success beyond your wildest dreams, but success doesn’t happen over night. It happens through persistence, hustle and strategic planning.

 
Do you have what it takes to achieve your dreams? How far are you willing to go to achieve them? I work my ass off every day to achieve my dreams because I know they are possible and once I attain them, I set new goals. I never settle for just-enough. I want to break through and see what is on the other side. I once had a well-known artist tell me, you will never get rich being an artist. I said, watch me! And it has been my motivation ever since to prove all the naysayers that an artist don’t need to starve, that you can actually make an amazing income. And at 26 years old, I am do that just. And you can to! But you have to be willing to grind and put in long hours every day, seven days a week. Its not going to be easy and there will be so many times that you want to give up. I have been so ready to throw in the towel so many times. I would wonder why in the hell should I suffer through all this pain and disappointment? But deep down I knew I had no other choice, because I was obsessed with the idea of waking up every day on my own schedule and doing something creative that I loved. And getting to travel all over the world whenever I desired. And share my vision and work with the world and make a difference in wildlife conservation. These are most important to me, so the struggle and the stress to get there is all worth while because eventually I will reap the benefits.

 
Now I own a game reserve in South Africa where I breed african game and I travel all over the world collecting ideas for new work. I make an incredible income and I get to choose where I want to live, which is in the beautiful state of Montana. I get to meet and work with amazing people and make their homes more beautiful with my art.

 
Growing and Building

 
There are many videos in this course to give you the tools to grow your business. These means taking your art and multiplying it in many ways to bring in more income and customers, while broadening your brand and recognition.

 
In the beginning you will want to reinvest all your profits back into building the business. I am still largely doing this 7 years into my business, because I know I am the best investment I can make. By reinvesting my profits I am growing my business and ensuring its longevity. It is also a commitment to my success. My business is my baby and I am going to provide it everything it needs. I keep just enough to live, the rest my baby takes and it needs a lot of feeding.

 
I wouldn’t be where I am today if I didn’t think outside box. I am responsible for my success therefore I don’t rely on outside influence. I take the bull by the horns and create the success. I am going out and finding the buyers for my art. I am creating new products to match with customers. So many artists stay trapped in their studio waiting for a sale to find them. It won’t happen this way. You must be proactive and go out and find the sale. Be unreasonable! This is thinking outside the box. If a buyer is interested in my painting but can’t commit to buying, then I am driving to their house and marching that painting it to show them how good it looks on their wall. This is completely unreasonable, but hey, it’s not if it produces a sale… and I bet you it will! Try it out! Be willing to take unreasonable actions and approaches to growing your business.

 
Expect rejection. I hear no more than I ever hear yes. Hearing yes is like hearing the Gods speaking through the heavens. It is just so rare. But I don’t care about rejection anymore. It used to eat me up. But I found that no doesn't really mean no. They just don’t know how to say yes. This is where becoming a top sales person which help you move them from a no answer to a yes decision.

 
While investing in your business, invest in yourself to become more powerful in the marketplace. If success is you duty, then you need to be a powerhouse seller. You need to know how to convince a buyer to buy your art. I would argue this is more important than being a good artist. A bad artist who is a phenomenal salesperson can sell their terrible art to anyone. Hopefully you are a phenomenal artist, so selling will be easier for you. But you still must devote you time to become a phenomenal seller. There are many training courses available. I suggest Cardone University. There is a video to help you get started.

 
Not only do you need to invest in sales training, you need to invest in training to be a better artist. I talk about this in several videos. You need to be always improving your craft. It is your most important asset. Inevitably you will improve with time, but jumpstart it by taking workshops and studying artists.

 
Let’s Begin

 
I am so excited for you to start! I believe in your success and my team along with myself are hear to help you succeed. I encourage you to get your spouse, family and friends on board with you. They will be a huge resource and support team as well.

 
The videos in this course are so powerful and they will show you how to start pulling in money right away. So I want you to start now so you can begin to reap the benefits. Let’s dive in… headfirst!


Preview 08:12

Building an Artist Website

 
An artist website is your personal gallery space to feature and show your art to the world. It is most likely where you will be directing anyone who is interested in your art. So you want it to be as elegant and efficient as possible.

 
A good website needs to be clean and simple. A visitor should be able to navigate easily within the website and find what they are searching for. Also images need to be small enough so that pages don’t take forever to load. Use simple and clean colors like white or black, or a soft neutral color like tan. Do not use bright distracting colors. You want your art to be featured against the color. Use readable fonts, color and sizes. Make the font size readable for any age and eye correction. Create a section for collecting email addresses to add to your newsletter. This can be in the form of a popup or a section on your website.


The Homepage

 
When entering your website, we should first see your logo, which is often your signature. You can create a logo in Photoshop for hire a freelancer on sites like Fiverr. Show a couple images of your best work. Create a large featured image. Your homepage is the first page visitors see so it must be welcoming and inviting. It may be a good idea to share your story here. Make it personal. Remember that many of the visitors entering your website are customers, so you want to start converting them to buyers, so sell them on your story and your art.

 
The menu will navigate the visitor through the rest of your website so make sure all the pages are visible and accessible


Pages that you should include in your menu are:

 
About the Artist

 
This is where you share your biography and artist statement. You can also include your CV.

 
Contact the Artist

 
Create a form page for anyone wishing to contact you. The filled out form will be sent to your email address for correspondence. Do not list your phone number, you will get spam calls.

 
The Artwork

 
This is where you will list all your best paintings for people to view. You can categorize them by subject matter, or by year, or if they are sold vs still available.

 
Shop

 
This section is for listing all your products available for purchasing. Again you can categorize this by Prints, and posters, and pillows for example.


Events

 
Here is where you will post any upcoming events and exhibitions that you may have. I post all the events for the upcoming year so people interested in attending have plenty of time to plan.

 
Workshops

 
If you are teaching workshops, which I highly recommend, you will want to post them here and collect sign ups.

 

These are the standard pages of an artists website. Every page should be in the same theme as your home page and remain sophisticated and elegant. Your website is an extension of your brand and art and must communicate your vision. A sloppy website will not only discourage buyers but it will not create any trust with your visitors. You want your visitors to trust you and your story and then make a purchase. What can you do to create a beautiful, trustworthy site? Ask for feedback from family and friends when designing your website. It will take multiple edits over time to make it the best it can be.

Building a Website
03:52
Over the Shoulder: Shopify
28:35

Check out and Accepting Payments for Sales

 

 There are various methods of accepting payment for your sales. When selling online the platform that you use, whether it be Shopify, Paypal, Etsy, Amazon, etc., all have their own integrated method of accepting payments and many of these carry over. For example you will see at checkout the option to pay via credit card, or Paypal or Amazon Payments. You will want to create an account for all of these. It nice for your customer to have multiple options for paying for your product. However, do not accept checks or bank deposit. These can lead to fraudulent transactions.

 
On your website incorporate these payment systems into your checkout or have a someone code them in. You will pay a small fee for every transaction but usually no more than 3%. Everyone pays these fees, every time you checkout anywhere (i.e. grocery store, Wal-Mart, gas station) they are paying a fee for you to use your credit card. But hardly anyone uses cash these days, just accept the fact that you will lose a little bit off your sale price.

 
After a payment goes through you will be asked for your bank information. Provide this and the companies will payout on schedule into your bank account. It’s so easy!

 
Make the checkout as simple as possible. No one wants to input information over several pages. Ask for their name, email and shipping address. Then ask for their credit card information and that’s it! So many sites ask you to create an account and then run you through so many pages before completing your purchase. This is discouraging and wastes time. Amazon identified this and created the 1-Click Purchase.

 
You can also send invoices to customers through sites like Paypal. Within your account you can request payment or send an invoice to your customer. Create the invoice with detailed information of the product and its price and send it to their email. The customer can then open it and checkout without having a Paypal account. The money then gets deposited into your account and you can request it to be transferred to your bank.

 
When accepting payment in person request cash or check (trust the check will go through) or use the apps on your phone to handle a transaction. While you may not carry the Swipe or Square with you at all times, you can manually input a transaction into the app with their credit card information.

 
If you are exhibiting at a show or gallery usually the venue/host will process the payments for you.

Preview 03:12

The Power of SEO

  

Search Engine Optimization, commonly known as SEO, is a very important part of running your online business. Its sole purpose is to drive traffic to your website and increase your ranking in search results. If you are selling anything online, you want people to find you and find you quickly above the other competition when they search for your product.

 
SEO takes a lot of work and knowledge but you can hire experts to do this for you. They will be able to comb through your website and optimize it for ranking in search engines and drive more traffic to your site. More traffic to your website means more conversions and opportunities for sales. Also when someone searches ‘wildlife art’, for example, you will want to be on that first page of listings, where you will be seen. A very small percentage of people look on to the 2nd page in search results and even a tinier number of people look at the 3rd page. Forget about the 4th. Where do you want to be? If you are on the 16th page, who will ever find you and buy your products?

 
Here are some things you can do right now. While the algorithms that search engines use to categorize your website are constantly changing, there are a few practices that do help considerably. You will want to optimize your website for relevant keywords. Use Google’s keyword planner to research keywords for search count and competition. Wildlife art may be very competitive but elephant art may not be. You will then want to fill out your website targeting this relevant keywords by including them in your written content and titles. Google’s bots comb through your website every so often and will pick up these keywords and then categorize you under that keyword. You will rise up in rankings with relevancy and back links supporting your matching keywords. Backlinks are links directing traffic to your website from an outside source. Anytime your website and business is mentioned on another website, that creates a backlink. The more backlinks you have, the more the search engine will increase your ranking due to popularity and relevancy. If everyone is talking about your elephant art, then the search engine will identify you as a credible source on elephant art and push you to the top. This is why a less competitive niche can be easier to break through, rather than targeting something like ‘contemporary art’.

 
SEO is an on going process and never a one time job. This is why I recommend an expert to handle your SEO and create back links for you. If you can afford to do so, hire someone to help. Most likely it will provide you with a return on your investment by producing more sales. Don’t expect overnight success though, it is a long process to slowly build your daily traffic count and relevancy in search listings. But it is absolutely necessary. If you decide to do this job yourself, which I have done, I recommend learning to do so and dedicating an hour a day to it. There are many more resources on the Internet and in books that go into depth on the practice. Consider it an investment and integral part of your business. If you intend to sell your art online, then you must drive organic traffic to your website and the only way to achieve this is through SEO.

The Power of SEO
03:50

Copyrighting your Art

 

If you are reproducing your images you will want to copyright your artwork. After completing a work of art you automatically hold the copyright to reproduce it. Artists believe that by labeling the art as copyrighted it is enough that no one will steal and use the image. True, it may deter people from using the image, but it is not enough to stand up in any legal action. You must actually copyright your image with the government.

 
Visit copyright.gov to register your images. It is a simple application that costs $35 per image. This now ensures your image has legal structure if someone were to steal your image and use it for profit. If this were to occur you are entitled to large sums of money and a settlement. The copyright owner is entitled to recover the actual damages suffered by him or her as a result of the infringement, and any profits of the infringer that are attributable to the infringement and are not taken into account in computing the actual damages. Statutory damages are up to $150,000 and then any profits the infringer made from your image.

 
If you have found your image has been stolen but you did not copyright your image with the government, you are not entitled to any compensation. A lawyer will help you in both cases.

 
Putting a copyright symbol on your artwork is not enough to claim a full copyright on the image. You must register it.

 
If you would like to use other people’s images for your art, you can ask them permission or pay them for the image. I often ask photographers to use their images as references for my painting.

Copyright your Art
02:08
Requirements
  • Have a domain name purchased or ready to purchase through Go Daddy to connect to your website.
  • Have good images of your artwork ready to upload.
Description

Learn how to build a proper website to showcase and sell your artwork!

You will be guided step by step to setting up your website through Shopify, the best, easiest and most affordable platform for selling your art.

Learn key aspects to make your art standout and convert visitors to buyers.

Copyright your artwork images for protection against duplicating and theft.

Install payment gateways into your website to collect money from your sales!

An artist website is your personal gallery space to feature and show your art to the world. It is most likely where you will be directing anyone who is interested in your art. So you want it to be as elegant and efficient as possible.

Who this course is for:
  • Any artist ready to take their art online to showcase and make sales.