How to Build a Website
What you'll learn
- Create a website using the Wix platform, including an eCommerce system
- Decide which website builder is best for your business
- Create a domain name that is easy to write and remember
- Define the essential components of effective websites
Requirements
- A computer with Internet connection (a mobile phone or tablet will not be enough)
Description
By the end of this course, attendees should be able to:
Start building your own website using Wix
Understand the value and components of a business website
Identify what makes an effective domain name
Compare the relative benefits of different website building and payment processing platforms
The Hub & Spoke Model is a marketing strategy that attempts to drive nearly all of the traffic to the website. Benefits include controlling the conversation, reducing costs, and increasing conversions.
Who this course is for:
- Business owners that want to grow
- Working professionals that want to learn digital marketing
- Entrepreneurs that want to do the digital marketing themselves
Instructor
Steven Matt is the former Vice President of Digital Marketing at JPMorgan Chase & Co and is the current Global Director of Digital Marketing at First Data Corporation, the world’s largest financial technology company. Since 2003, he has helped businesses earn more money by creating the most effective and persuasive digital marketing strategies. He has worked with businesses in the following areas: advertising, art, fashion, food & beverage, technology, and finance. In the evenings, he teaches digital marketing at General Assembly and at NYC Business Solutions.