How to build a viral brand - referral marketing & giveaways

The campaigns, growth hacks, ads, creatives and emails you need to copy!
Rating: 4.6 out of 5 (56 ratings)
5,681 students
English [Auto]
How to build a viral brand - referral marketing & giveaways
Rating: 4.6 out of 5 (56 ratings)
5,681 students
How to build an audience of ambassadors and raving fans
How to get a constant stream of referral sales & leads
How to get leads under $0.20
Leveraging gamification, referrals & giveaways
How to get more people sharing your content & tagging friends
How to build a social following fast


  • Have a business or brand
  • Best for eCommerce brands


If you are looking to build a brand or business, you will want to consider the impact of word of mouth, referral, and ambassadors. Not to mention the opportunity this brings once you include incentivization and paid ads to scale. This course goes into how to use referral or reward programs and giveaways to build a brand of passionate fans, leads, and customers.

Build an audience that buys

The most successful companies in the world all have 1 thing in common. They have brand loyalty. Followers and customers willing to engage, share, buy and refer! This is something that’s actually achievable if you know how. Which is why you are going to want to watch this course.

Use referral marketing to do the heavy lifting

Stop trying to build a brand on your own and sell your products 1 by 1. A brand like Kylie Jenner Cosmetics, Supreme, Nike, DJI, Apple, etc. all leverage referral marketing. This form of marketing allows the viral snowball effect to do all the heavy lifting. Provide the incentive and gamification, then the growth will come!

Who this course is for:

  • Brand owners
  • Markters
  • Digital marketers
  • eCommerce store owners

Course content

3 sections • 16 lectures • 2h 22m total length
  • What's This Course About


Growth Marketer & Founder
Jack Paxton
  • 4.0 Instructor Rating
  • 250 Reviews
  • 11,338 Students
  • 3 Courses

Jack helps companies scale using paid ads (Facebook & Google, etc).

Starting in 2013 he’s launched the Top Growth Marketing agency and accumulated $150 million-plus in profitable ad spend.

He's worked with small startups to large brands managing spends from $100/day to $100,000/day.

After identifying the power of virality, sharing and incentivization. He then co-founded VYPER, a viral marketing tool that lets marketers run the most viral contest, giveaway and rewards programs.

His latest project is Hyax, a speed and design-focused funnel & course builder.