How to build a viral brand - referral marketing & giveaways

This is an introduction on how to build a brand and scale it using incentivization and referral marketing. We cover the use of viral giveaway and contests. Then dive into reward programs like a referral, loyalty, and ambassadors.

Create a VYPER account, choose a campaign, then follow along so by the end of the course you have a campaign ready for launch.

Also, check out some case studies and use cases (https://vyper.io/blog/use-cases) before we get started to get some ideas on how you could use the learnings from this course with your brand.

This section covers the importance of providing value. One of the most used forms of value is the power of free. It has been used since the start of time and been leveraged beyond belief in some of the most successful brands to ever be built.

A consumer is 8-10 times more likely to trust a referral than a branded ad. You would have to be crazy to ignore this and not utilize referral marketing in your business.

Once you finish watching this section, you'll be taking the first step to unlocked waves of traffic, leads, engagement, and customers using the power of referral marketing.

There are a few types of campaigns that VYPER offers that allow you to generate referral sales and leads.

Here's some examples:

• Rewards program = https://vyper.io/c/16801cpocs

• Referral program = https://vyper.io/c/19419mzqrd

• Referral giveaway = https://vyper.io/c/16170zovxw

Choosing the correct prize/reward for your campaign can be a make or break. Dive into this section to learn the different types of rewards you can offer as well as how to choose the perfect one for your next campaign.

Need some help choosing?

Ask our Facebook group for some ideas or partners - https://www.facebook.com/groups/vypergrowth/

Not every prize and experience is equal. Learn how to use perceived value to deliver more value to your participants.

If you can offer a prize that is meaningful to your target market and has a high perceived value, you will have more engagement and participation in your campaigns.

Here are some additional tips for choosing a good prize - https://vyper.io/blog/how-to-choose-the-right-prize-for-your-contest/

This section will show you how to design and build a campaign that is going to convert. Remember that any idiot can over-complicated something, only a genius can simplify something. Be the genius!

Make the value offering of your campaign obvious and clear on the landing page. How can you hook someone and pique their interest!

You will be surprised how much of a conversion boost you can get by simplifying your offer/value and call to action.

It's a busy world out there on the internet. Thousands of brands are constantly fighting to get the attention of an unsuspecting social media user.

This section will show you the images you need to create to promote your campaign and participants into becoming engaged brand advocates!

Email marketing is one of the few tactics that have stood the test of time in the marketing ecosystem.

This section will cover how to engage people using email before, during and after your campaign.

Take a look here for more tips on converting leads
- https://vyper.io/blog/best-contest-winner-announcement-template/

This section covers a really important topic that not only applies to giveaway, referral and reward programs but marketing in general. How to balance your acquisition between volume and quality.

You don't want to make it so hard to qualify that no one participates but on the other hand, you don't want to make it so easy that you collect a ton of spam.

This section goes over the organic marketing tactics you can use to get the ball rolling with your viral campaign. The tips and tricks in this section will help you collect the first hundred or so giveaway or referral program participants.

All these tactics are free and will cost you nothing but time, so it's a good place to start if you are on a budget.

Take a look at our library of growth marketing tips for more educational videos on marketing.

https://www.youtube.com/playlist?list=PLUiKY2cZO2j4OdxArp1rbYbDTuxkCinSR

If you are looking to scale your brand, this is the section for you! This training video will cover everything you need to know to create and run crazy successful ad campaigns.

Check out some of these ad examples and steal the winning formulas that have been used to generate millions of dollars in revenue - https://topgrowthmarketing.com/paid-ads-library/

Now that you have a ton of new leads, you are probably wondering what to do with them? How to turn all the traffic, followers, and emails into loyal customers that rave about your product and brand!

Learn the importance of nurturing your leads and how to do it. Don't make the mistake of trying to force a sale on a prospect who is not ready to buy. Watch this session to start turning your new emails list and following into $$$$.

Learn more about converting leads into customers here - https://vyper.io/blog/how-to-convert-leads-using-simple-psychology/

Check out all our other free training on YouTube - https://www.youtube.com/vypergrowthhacking

Make sure you subscribe so you get notified as soon as we drop a new training video or webinar recording.

This section will take you through the setup of a giveaway campaign within VYPER. It covers all the features and settings you need in order to build a viral contest or giveaway for your brand.

Need some giveaway ideas? Check out these examples - https://vyper.io/blog/use-cases

One of the most common traits in successful companies big or small is the use of brand advocates. If people are talking, sharing and referring others to your brand, your marketing cost drops and acquiring new customers does not seem so hard anymore!

Do you ever wonder why some super successful companies have very little advertising spend? The answer is referral marketing!

They are not paying to acquire new customers as their advocates are doing all the hard work for them.

This section shows you how to set up your own referral marketing campaign in VYPER.

Get started, create a referral or rewards program here - https://vyper.io